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Marketing Tips: A Small Business Marketing Blog Can Boost Web Site Traffic & SalesIf you or someone you know is a good conversational writer, blogging can be an effective way to engage prospective customers and inform existing ones about products, services, and special offers and events. You can set up and publish a blog in a matter of minutes for free at one of several well-known blogging websites. The ideal small business marketing blog consists of a combination of useful information, helpful tips, amusing observations, announcements about about special events, money-saving opportunities, "news you can use", and information which your customers or prospects would find helpful and interesting--things which would give them an advantage in some aspect of life. In addition to Blogger.com, which is Google's free blogging platform, there's also Wordpress, Tumblr, Blog.com, and a few others. If you'd like to see examples of a small business marketing blog, I've created a couple coffee-related marketing blogs called Where to Buy Coffee (aka The Magnificent Coffee Bean) and Coffee Bean Coffee. I recently started a third coffee blog called "The Amazing Benefits of Coffee"! Why coffee? I'm doing some marketing work for a cafe and online coffee store, called The Daily Grind, that offers coffee for sale on their website.
There are many different approaches to blogging for a small business, and each blogger should customize their blog so that it supports their business goals, reflects their business style, and relates to their customers and target audience. Developing a small business marketing blog is a skill you can acquire as you do it, so don't let any self doubts stop you from trying. The important thing is to get started! Once you begin writing a business marketing blog, the challenge is write new posts at least once or twice a week. More people will tend to follow your blog and the search engines will take it more seriously if you post a lot of original content--one blog post at a time--on an ongoing basis. It's also helpful to let as many people know about it as possible and try to get at least a dozen or more incoming links to your blog from other Web sites, blogs, directories, and so on.
Small Business Marketing...Certain Things Never Change
With Facebook marketing, Twitter marketing, and mobile marketing increasingly becoming a part of our small business marketing lexicon, one thing's for sure: business marketing has changed enormously in just the last ten years. For businesses that want to tap into the potential of Web marketing, having a professional-looking Web site that's been optimized for the search engines is no longer something to keep in mind for the future--it's an immediate necessity. Most well-rounded integrated marketing strategies should include everything from SEO marketing and social marketing to blog marketing and some form of face-to-face marketing.
In spite of the fact that marketing has changed so much in recent years, certain things remain the same and probably won't change in any of our lifetimes. Here's a short list of some of the immutable truths and strategies about small business marketing:
Stay tuned for more small business marketing tips right here at Marketing Survival Kit.com!
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Marketing Tools & TemplatesCheck out the following marketing tools*, templates, and other resources to save time, improve your marketing effectiveness, and to avoid "re-inventing the wheel"! This site is a source for everything from real estate marketing letters and mortgage marketing letters to proposal writing software and templates for flyers.
|Promotional Pens -- Find quality logo pens for your next marketing campaign. Personalize Pentel, Parker, Sharpie, Pilot, Bic Pens and more at low prices.||Koozies -- For your next promotional event or marketing conference try personalized koozies as a fun way to brand your company.||Promotional Products -- Need help branding your company? Try promotional items such as koozies, stadium cups, golf umbrellas, notepads and more.|
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