Five Questions to Ask Yourself About Your Advertisment Marketing

If you’ve ever bought advertising on a Web site, radio program, or print publication, you probably know that advertisement marketing is a bit of a gamble. There’s no guarantee that you’re going to get any response to your ad, let alone an avalanche of responses. Having high expectations is good because optimism is a positive energy to infuse into your marketing campaigns. It usually helps, as long as that optimism is grounded in reality (whatever that is.)

Before you place an ad in any medium, you should ask yourself a few questions to make sure you’re maximizing your chances of success with your advertisement marketing.

  1. Is may ad visible? If it’s buried, surrounded by clutter, or too small, then it’s not going to catch enough (or any) attention.
  2. Does the ad speak to your prospects’ needs and desires? If your ad doesn’t state or strongly suggest that you can save people money, make their lives easier, enhance their enjoyment of life, or solve a problem, then the response to your ad will probably be small, if not nonexistent. When it comes to advertisement marketing, your prospects want to know one thing [cliche' alert] : “What’s in it for me?”
  3. Does my ad include a USP? If you’ve been reading articles about sales and marketing (or if you’ve undergone any sales training), you’re probably familiar with the phrase “Unique Selling Proposition”. What that essentially means is that if your product or service is superior to what your competition offers, then you should communicate those advantages in as many of your advertisement marketing placements as possible. As a matter of fact, all your marketing materials and should make it clear to your audience the benefits of doing business with you. When someone looks at your advertisement, they’re going to subconsciously ask themselves the question “Why should I care?” If your marketing message doesn’t answer that question to their satisfaction (or at all), then they’re going to move on and your ad will fall flat. Remember that people are bombarded with advertising and marketing messages from the time they wake up until the minute they go to bed, so if your advertising message doesn’t jump right out at them and motivate them to respond, then they’ll probably ignore it.
  4. Does my advertisement contain a specific “call to action”? This is an age-old advertising principle that always has been true and probably always will be. If you don’t specifically tell your prospects how you want them to respond to your ad, then they’ll probably do nothing. Unless the purpose of your advertising marketing is to simply create name recognition or reinforce a branding campaign, then your ads should include contact information and a suggestion to use it. In other words, tell your prospects what you’d like them to do: call, stop by, make an appointment, visit your website, e-mail you, clip a coupon, volunteer, donate, ‘like’ you on Facebook, follow you on Twitter, connect with you on Linkedin, download a free brochure or e-book, enter a contest, register to win, submit an application, or whatever.
  5. Has my ad been tested? Before embarking an a major (expensive) advertising campaign, it’s advisable to test the effectiveness of your ad on a smaller scale. At the very least, you should conduct an informal focus group to get constructive criticism about your ad. Ask people if they’d respond to your ad and why. (You can also pose the question in the opposite way.) Some of the factors that can affect the response rate of your ad may include the headline, the design of the ad, whether it attracts peoples’ attention or not, and whether the offer or the call to action is compelling or appealing.

And speaking of advertisement marketing, here are a few resources and offers you might want to consider:

  • Free Report:  The 7 Biggest Advertising Mistakes and How to Avoid Them!*
  • 10 part video series * that reveals everything you need to know about using Facebook ads to generate more business for yourself no matter what you target market!

*Disclaimer: Marketing Survival Kit is a compensated affiliate of the above-mentioned digital products.


Three Marketing Tips for Boosting Sales Results

If your marketing strategy is not generating leads, sales, or new business, here are some marketing tips and questions to ask yourself that may open up new doors and yield a more effective way of doing things.

  1. The marketing message: Are we communicating the advantages of our offer effectively? In other words, is there anything about the sales message in your marketing letters, Web site, social media posts, marketing flyers, or ads that motivate people to pick up the phone, e-mail you, or inquire in any other way? Are you branding yourself in a distinctive way or offering advantages to your clients that your competition doesn’t offer or publicize? Remember: Your prospects are busy, distracted, and skeptical, so it’s necessary to catch their attention, establish credibility, and give them a compelling reason to contact you. People are more likely to take action if your offer involves a deadline, an expiration date, or the possibility of scarcity: “supplies are limited”, “limited time offer”, “demand is high”, etc.
  2. Write down your marketing strategy: Committing your marketing ideas and daily goals to paper helps improve focus, idea development, and the likelihood of staying on track. Writing stuff down and referring back to it serves as a reminder, a benchmark, and a motivational tool.
  3. Cultivate relationships: By sending prospects, acquaintances, and business contacts occasional handwritten notes, helpful e-mails, a congratulatory note, recognition of a special occasion, or a personalized marketing letter, cultivating “top of mind awareness”, making them feel special, and helping you to stand out from the competition. You want to make sure you’re the first person your prospect thinks of when they need and are ready to buy the services or products you’re selling. That’s a prime example of when preparation meets opportunity!

For more marketing tips, tools, and strategies, visit Marketing Survival Kit.


Real Estate Email Marketing

When it comes to real estate email marketing–or any other kind of email marketing, for that matter–one of the oldest and still best marketing tools out there is the autoresponder. What that typically involves is a two-step process that enables you to stay in touch with customers and prospects who have expressed interest in receiving updates, information, and special offers from you. The beauty of the system is that you can pretty much “set it and forget it”–except when you want to revise information or add new announcements to your series of letters, articles, offers, or news updates.

Some of the most well-known and popular email marketing services are Constant Contact, aWeber, GetResponse, and Mailchimp. A less costly alternative is Fluttermail email marketing *, which offers many of the features and advantages of the other email marketing services. Visit their site to check out their demo video and learn more about their Customer Relationship Management Software. They’re currently offering a 30 day trial for only $1.00, so if you want to take it for a cheap test drive, here’s your chance!

The typical way of setting up an autoresponder is to place a small fill-in-the-blank form on your website inviting site visitors to type in their name and email address to receive your newsletter, periodic announcements, helpful tips, news updates, special offers, and so on. Once they’ve signed up (and, in some cases, confirmed their request to receive emails from you), then you’d typically send them a pre-written “welcome” email from you, followed by periodic emails that you place into the queue. You set it up so that the various emails go out at predesignated intervals, and you may also have the option of sending out special ‘email blasts’ to your list or inserting additional emails into the queue.

Once you’ve set it up, though, it pretty much runs on its own, which is a big time saver! Ideally, the system should automatically help you generate sales leads, inquiries, attendance at events, volunteers, job applicants, donations, and so on.

If you do happen to be interested in real estate email marketing, some templates you might want to consider using are real estate marketing letters and real estate marketing flyers. I feature both of those real estate marketing products* on my website: Marketing Survival Kit.

Email marketing using an autoresponder system can be a great way to stay in touch with prospects and make sure you’re on their radar when they’re ready to use your services!



*Disclaimer: Marketing Survival Kit/Optimal Marketing Communications is a compensated affiliate

How to Automate a Key Part of Your Social Media Marketing Plan

One of the objectives of our web site, Marketing Survival Kit, is to provide templates, software, and services that will help entrepreneurs and small business owners streamline their marketing activities. That way, they can spend more of their limited time on more productive activities, like makes sales and cultivating client relationships.

It’s all about time management, and Facebook marketing is a huge example of where that’s needed. More and more small businesses are using Facebook to interact with, engage, and expand their audience, but the question is: “Who has the time, on a regular basis, to scour the Internet for amusing, relevant, and provocative things to post on their Facebook page?” For the most part, no one has time to do that.

Today, I stumbled upon an automated service which does all the work for you and provides you with a regular supply of interesting and relevant content to post on your Facebook page. If Facebook is an important part of your social media marketing plan–or has the potential to become that– then check out Quick Fire Social Software.* It sounds like it could be a breakthrough for entrepreneurs, consultants, and business owners who don’t have the time or energy to post stuff to their Facebook page that will encourage repeat visits from clients, customers, and prospects .

Part of the value of regularly posting interesting, relevant content is that your followers get notified every time that happens. (That’s my personal experience, anyway.) So by posting relevant photos, videos, news items, and links on your Facebook page, you’re accomplishing one of the most objectives of any marketing campaign: “Top of Mind Awareness”, high visibility, and some company branding blended in for good measure.

One of the potential benefits of Facebook marketing is that it creates a connection between you and your target audience. A secondary marketing benefit is that it gives you the opportunity to mold and shape people’s perception of you and your business. If, though regular Facebook engagement, you can cause people to associate positive feelings with your business, then you’ve succeeded in creating more of a personal connection with them. This positive perception can help lower sales resistance and cause your followers to be more receptive to doing business with you and responding to your offers.

If used strategically, social media marketing can help you gain a lot of business friends, customers, clients, and followers. The content that Quick Fire Social Software * can help you effortlessly gather for your Facebook page may be the missing link to your social media marketing plan.

It’s a classic example of the time-saving and productivity increasing value of software.
*Disclosure: Marketing Survival Kit/Optimal Marketing is a compensated affiliate of Clickbank programs.


How to Take Your Facebook Marketing to the Next Level

Note: The following is a guest post by James Grandstaff, a Facebook marketing strategist. Check out his free video on improving your Facebook marketing results.

The whole point of creating a Facebook Page for your
business is to build a fan base of people interested in
your product or service, right?

Facebook Pages are a great tool for interacting with
your fans on a regular basis and for them to discover
whether or not your product or service is right for them.

But to build a HUGE fan base you need people clicking
the all mighty “LIKE” button. Yep, the tiny little button
sitting at the top of your page. :-)

Gone are the days of “Become a fan.” Today, it’s all
about the “LIKES” and YOU WANT THEM (a lot of them!)

Because without them… you have ZERO reach. If you
have zero reach, you make ZERO dollars.

And this is where most Page Admins fall flat on their

Let me explain…

Have you ever visited a Facebook Page for a business,
only to land on their “Wall” where you see the comments
and status updates?

If so, did it make you want to “LIKE” the page?

Probably not.

Allowing your visitors to land on your “Wall” is the #1 mistake
Page Admins are making all across Facebook.

But it doesn’t have to be this way…

Because as a Page Admin, you have the ability to create
a custom landing page AND set this page as your “Default
Landing Tab” for your Page.

You’ll first need to install an iFrame application into your
page (which is beyond the scope of this post unfortunately.)
This will allow you to create a custom tab on your Page.

Once you have your custom tab, you will want to create
some type of “offer” along with a “call to action” to entice
people to “LIKE” your page.

An example offer would be something like this:

“Click Like Above To Get Access To _______”

It’s proven that you will get more “Likes” just by making
this one small change to your Facebook Page.

Good luck!

- James Grandstaff

James Grandstaff is an Internet Entrepreneur and all
around good guy. To find out how he got 52.94% more
“Likes” to his Facebook page, check out his
FREE video presentation.

Disclaimer:  Marketing Survival Kit /Optimal Marketing Communications is a compensated affiliate.

The Mental Shift that Can Tip the Scales on Your Marketing Efforts

What would you do if you knew you could not fail? That’s a pretty powerful question because if you dwell on it for a minute, it really gets your mind moving in a positive direction. The first time I every heard that question was from Anthony Robbins, but it’s also been attributed to retired televangelist Robert H. Schuller. His exact quote was “What would you attempt if you knew you could not fail?” A version of the question which might be even more inspiring contains the word “dare”. “What would you dare to do if you knew you could not fail.” I think that version is the most compelling because it evokes the feeling many of us experienced as kids when a friend or classmate would say, “I dare you.” More often than not, it made you want to impress everyone with your courage, however misguided it might have been at the time.

When you’re involved in any aspect of sales and marketing, you have to be somewhat of an eternal optimist in order to put your best foot forward and maximize your chances of being successful. There’s always an element of risk in trying new things or venturing outside of your comfort zone, but when you tap into “possibility thinking” or dare yourself to “seize the moment”, you create a more empowering state of mind that often spurs you on to productive action.

If you can hold on to the feeling of positive expectancy for more than a few seconds, then it has the potential to propel you to take the necessary actions, follow through, and persist until you’ve succeeded–or until you realize that you need to change direction. On the other hand, negative attitudes and expectations have a way of undermining and short-circuiting what might otherwise be promising opportunities or great marketing ideas.

The cliche “You never know unless you try” only provides a partial formula for success. The other half of the formula is a strong belief in yourself and a willingness –make that “an intention”– to really give it your best shot.



Twitter Marketing Strategy

Twitter, which is considered a form of “micro-blogging” has been steadily gaining momentum in recent years as a viable way to stay in contact with existing customers and cultivate new ones. If you’re new to Twitter or are working on fine-tuning your Twitter marketing strategy, there’s a helpful blog post at entitled “10 Rules for Crafting the Perfect Tweet”! The article/blog post is a great introduction for small business owners who want to get started with a Twitter Marketing Strategy. It also contains some helpful tips for more experienced Twitter users who want to improve their results. If you’re formulating a social media marketing plan, you’ll undoubtedly pick up some valuable ideas from the blog post. I just saw it today and wanted to pass it along as a useful resource.

Moving on to related topics…

How Do You Get Twitter Followers?

The ingredient that’s missing from most Twitter Marketing Strategies is a plan to attract a substantial number of Twitter followers. It’s missing because many people don’t have a clue, or at least a proven plan, of how to do it. This morning, I stumbled upon an e-book you can order online called “Twixplode, The Ultimate Guide to Explode Your Twitter Following”. It’s written by Sean Malarkey, a real estate agent, who, at last count, had more than 79,000 Twitter Followers. If you want to duplicate his success, visit his website for  details on his e-book*.

NOTE: Sean’s Twitter marketing strategy is sold through Clickbank, an extremely well-known online retail outlet for over 10,000 digital product vendors. Purchases made through Clickbank are risk free because they come with a money-back guarantee if you’re not satisfied. That’s good to know in case a purchase you make fails to meet your expectations.

*Disclaimer: The writer of this blog is a compensated affiliate of Clickbank products.



Marketing Tools for Real Estate Agents, Insurance Agents, Mortgage Brokers

One of the biggest time wasters and marketing mistakes that a lot of sales agents, entrepreneurs, and small business owners make is trying to reinvent the wheel. I’m referring mostly to attempting to write persuasive sales letters or design professional-looking marketing flyers, especially if they’re already been created and perfected.

Here’s a list of marketing templates and e-books that I feature on my website, which can make it much easier for sales agents to “pass Go”, collect $200 (hopefully much more) and circumvent (or at least streamline) the learning curve for writing sales letters, designing real estate flyers, or coming up with effective ideas for real estate marketing postcards.

One of the great things about marketing letter templates for real estate, mortgage marketing, and insurances sales are that they’re versatile. They can be adapted for use on Web sites, blogs, electronic newsletter, ads, and of course direct mail. The above-mentioned sales letters are designed to be used for both introductory purposes and relationship development.

Since people tend to do business with someone they’re acquainted with, relationship-building letters can help facilitate that process and open the door to future sales. Of course, the more ways your prospective clients have heard of you, the better. That’s why it can help your marketing efforts to have a Web site, a blog, an e-mail newsletter, an active Facebook page, and even a Twitter account.

But isn’t all this stuff kind of overwhelming?!

Since all of this online marketing can be time-consuming, if not downright exhausting, it may be necessary to pick and choose among the marketing methods that you feel most comfortable with. Another criteria for choosing online marketing tactics might be the experiences of your colleagues. If they’ve been successful with social media and other marketing methods, it might be well worth your efforts, too.

Another approach to social media marketing and other online techniques is to have someone else handle it for you! If you have an Internet-savvy assistant or a college intern who can help you launch a Facebook page, a professional blog, or an e-mail newsletter, then that could be an effective way to gain more online visibility (without having to work 24/7). It’s necessary to your career and personal well being to have time to recharge your battery, so there’s only so much time in the day for client acquisition, personal networking, and self promotion. Finding the perfect balance without burning your candle at both ends is the big challenge for real estate agents, mortgage brokers, insurance account executives, and other entrepreneurial types.

One of the most important marketing principle that needs to be incorporated into your daily activities is the idea of “Top of Mind Awareness”. Not only do people tend to do business with sales agents that they know and like, but they also gravitate toward people that they’ve had contact with recently. It’s the age-old principle of “out of sight…out of mind”. By cultivating relationships with people in your contacts list, and by expanding that contacts list on a regular basis, your sales success and productivity should increase accordingly.

Disclaimer: The writer of this blog is a compensated affiliate of the above-mentioned marketing templates, real estate marketing flyers, sales letter templates, and digital information products (e-books)

The #1 Requirement for Small Business Marketing Success

Marketing is a fascinating area of business because it combines the science of human psychology with the challenges of communicating effectively with an often diverse target audience. There are lot of potential pitfalls on the pathway of business marketing, but by capitalizing on your successes, learning from your mistakes, and maintaining a positive mindset as you move forward, progress and success are inevitable.

In many cases, marketing is all about relationship development. That’s especially true in professions like real estate marketing, insurance marketing, and any kind of financial services or investment marketing. When it comes down to making a major financial decision, people want to work with a sales representative who comes across as credible, likeable, and trustworthy.

Remove Self-Imposed Roadblocks

One of the cornerstones of successful marketing is this: If you do not believe in yourself and the value of your products or services, then you’ll have to work twice as hard to achieve half the results. If you’re undermining your own marketing efforts with self-doubt or a lack of enthusiasm about what you’re selling, then clients and prospective clients will pick up on subtle non-verbal signals and develop mental resistance to doing business with you. Once that negative chemistry emerges, you’re facing an uphill struggle, at best.

For many people, taking a close look at how they communicate with themselves, and then making the necessary adjustments to overcome any form of self-sabotage, is the first step to being successful in marketing, relationships, or really any aspect of life.

Easy Online Advertising and Marketing Strategies

While doing some marketing research, today, I noticed that a lot of people are searching online for the keyword phrase “easy online advertising”. Maybe that’s what you were searching for when you stumbled upon this blog post. The fact that people are typing in the words “easy online advertising” leads me to believe that they find online advertising to be complicated or confusing. Since advertising and marketing is a very individualized pursuit, there’s not going to be a one-size-fits-all solution to the quest for easy online advertising. Here are a few off-the-cuff marketing ideas that are occurring to me, though.

First of all, an online advertising strategy would depend on whether you’re trying to reach a local or national audience. For some businesses, buying a banner ad or display ad in the online edition of a local newspaper would be an easy, effective way to generate inquiries. My dentist does that, but every time I remember to ask him what kind of advertising results he’s getting from his newspaper ads, my mouth is usually numb and filled with dental instruments.

At the risk of stating the obvious, the first step to determining where you should advertise online is to identify which websites your prospects gravitate to. In order to get the most ROI on your advertising dollars, your strategy should be as targeted and focused as possible. Not only will generalized advertising reduce the number of responses you’re getting, but the percentage of ad respondents who are converted to actual customers will be low.

If you’re looking to do some free local classified advertising, the two websites which may be of the most help are Craigslist and Backpage. Depending on the nature of your business and what the advertising policies of the classified ad sites are, you may be able to generate some sales leads and inquiries from free advertising online. Other free and low-cost ways of creating an online presence include setting up a Google+ page and creating (or updating) your info on Google Local listings and maps (assuming you have a physical location).

Google and other search engines also offer Pay-per-Click advertising programs in which you only pay for prospects that actually click on the ad and visit your website. The problem with PPC is that the cost of clicks can be high, which can easily result in the cost of advertising surpassing any revenue that results from the ads. To further complicate matters, if your website doesn’t do an effective job of spurring action on the part of the sales prospect, then all the potential leads in the world aren’t going to do you very much good.

Visit my website, Marketing Survival Kit, for more advertising and marketing strategies!

social media marketing manual

Step by step guide for creating successful Facebook advertising campaigns. Do you want to reach millions of targeted customers? Facebook Advertising Guide will show you how.