5 Tips To Improve Your Real Estate Marketing Letters

Email marketing and direct mail marketing can be two viable ways to generate real estate leads, but — like any aspect of sales and marketing — results are impacted by several things, including the effectiveness of your message, the image you project to prospective clients, and the visibility you cultivate through personal networking, online marketing, and advertising. Developing and implementing a cost-effective real estate marketing plan may seem like a tall order, but if you approach it in a steady, methodical, and proactive way, your pipeline of prospects, sales leads, and active clients will grow.

Real Estate Prospecting and Farming Letters

Are you planning on sending out real estate prospecting letters to your farming area in the near future? If so, here are several tips to help improve your results and generate more real estate leads.

  1. Cultivate a positive attitude. The quality of your thoughts, attitudes, daily habits, and expectations can have a direct impact on the impression you make on people. (You know what they say about only having one chance to make a great first impression!) Attitudes, both positive and negative, have a way of seeping into every aspect of your communication — both written and spoken.
  2. Know your strengths and weaknesses. One of the cornerstones of an effective real estate marketing plan is taking the time to do a “SWOT” analysis. Identifying and leveraging (or compensating for) your strengths, weaknesses, opportunities, and threats is the first step to developing a successful marketing strategy.
  3. Don’t reinvent the wheel. Unless one of your strengths is writing compelling, results oriented sales letters and prospecting letters, then starting out with a set of professionally written real estate letter templates* can help you save time and increase productivity. Having access to marketing letters that are already 90-95% done can streamline your marketing efforts and conserve energy for other lead generation or sales activities. An online marketing kit you can start using, right away, features professionally written templates for the following types of real estate marketing letters: real estate introduction letters, prospecting letters, new agent announcement letters, appointment reminder letters, referral requests, home staging letters, real estate thank you letters, open house announcements, short sale prospecting letters, expired listing prospecting letters, FSBO real estate prospecting letters, and holiday greeting letters. In all, this collection of real estate marketing letters* contains 320 easy-to-use templates for almost any occasion and purpose. Whether or not you decide to purchase the 320 real estate letters (and 260 real estate newsletter articles), this marketing kit offers dozens of prospecting ideas for real estate agents, brokers, Realtors, and real estate marketing teams. The website also features a free example of an expired listing prospecting letter and a “thank you for your inquiry” letter. (To view the free sample letters, visit My Real Estate Letters* and click on the yellow “Sample Letters” button.)
  4. Details make the difference: You can increase the probability that your real estate letters will be read, taken seriously, and responded to by proofreading them carefully — especially after making last-minute edits and revisions are made. Liberal use of paragraphs (white space) can help make your marketing letters look more inviting, well organized, and easier on the eyes. Numbered lists — like the one you’re reading — and/or the use of bullets points also serve the same purpose.
  5. Increase your “open rate”: The sometimes discouraging aspect of mailing out real estate prospecting letters is that a certain percentage of them do not get opened or read. If it has the look and feel of a “mass mailing” (which it basically is), then some of your recipients will dismiss it as “junk mail” — even those who could potentially benefit from your services.There are a number of strategies for reducing the “throw away rate,” such as enclosing something free like a packet of garden seeds, a real estate newsletter, or a free calendar for their refrigerator. Printing a short blurb on the outside of the envelope about the free gift or valuable information inside can be another way to prompt recipients to look inside — and, very often, that can be the first hurdle to getting your message read by prospective clients. One strategy that some real estate agents use to arouse curiosity and increase the “open rate”  is to simply print their name and return address on the envelope, rather than making it obvious that the letter is from a real estate agent, agency, or Realtor. Experimenting with different approaches, such as using a font that resembles handwriting, can often lead to a higher response rate.

Sending out real estate marketing letters to your farm area can and often will result in inquiries, referrals, visits to your website or real estate blog, and increased name recognition. Since effective time management is such an important aspect of real estate marketing, it makes sense to streamline the communication process, whenever possible, and use templates for things such as real estate marketing letters*, open house flyers*, and email marketing campaigns.*

 

First month, just $1.00

 

 

 

 

 

 

Free  sample of real estate open  house flyer*

 

Visit website for free example of a expired listing prospecting letter

Articles on Real Estate Marketing

The following articles on various aspects of real estate marketing will provide you with actionable ideas for increasing engagement with your target audience, expanding name recognition, maintaining Top of Mind Awareness in your farm area, generating leads, and converting more prospects into real estate clients.

Thanks for checking out my latest blog post on real estate marketing strategies, tools, and templates. New updates are in the works, as we speak!

Feel free to email me if you have any questions, comments, or inquiries about my blog-writing services.

 

–Joel
Freelance writer, blogger, marketing strategist

*Disclaimer: I am a compensated affiliate

Counter

Maximize Response to Real Estate Prospecting Letters

Sending out real estate prospecting letters to your farming area can be an exercise in frustration if you do not do everything possible to maximize two things:

  1. Your “open rate” and
  2. Your response rate.

Appearances Are Everything (Almost)

The percentage of prospects who open your envelopes and pay attention to the message inside can be disappointingly low if your marketing letter looks like a typical mass mailing — especially one that does not appear to offer the recipient any benefits or value. Although the curiosity factor can sometimes cause people to open your letter, many may dismiss it, right away, if it looks like a sales pitch or advertisement.

If you stop and think about the overwhelming number of marketing messages we are all inundated with, every day, it’s no wonder that your real estate prospects (and you and I) automatically filter out the vast majority of them.

 Overcome The First Hurdle Of Prospecting Letters

One solution to marketing letters that don’t get read is to enclose something of value inside the envelope and, if possible, make reference to it on the outside of the envelope.

Here are a few examples and ideas:

  1. A small calendar with your photo and contact information
  2. A packet of imprinted garden seeds
  3. An informative article or flyer containing helpful tips for homeowners on saving money, enhancing home security, home staging, reducing energy bills, lowering grocery bills, property maintenance, landscaping tips, or an invitation to a complimentary real estate seminar. (By the way, if you need ready-made content for your direct mail campaigns or real estate newsletters, you can get 260 professionally written real estate-oriented articles* on topics that grab the attention of home owners, house hunters, and property sellers. It’s part of a marketing kit for real estate agents and Realtors that can help put you two steps ahead of the competition. Get the details, here. [As a side note, I'm available to write unique, customized content for your blog, real estate newsletter, or website. Contact me for more details.]
  4. A free news letter about real estate trends, real estate resources for home buyers and sellers, news about real estate market conditions, and so on. You can also include “just listed” or “just sold” properties in your real estate news letter.

Increasing your marketing letter’s “open rate” can depend on a lot of factors, but it helps if you can give your prospects a reason to look inside. A short blurb on the outside of the envelope about there being valuable information inside, a free gift, the latest real estate news, or money-saving tips for homeowners can often be the “nudge” that’s needed to get your marketing message seen by more prospective clients. And since real estate marketing is essentially a “numbers game,” the more prospects you successfully make contact with, the better your chances for making more sales and commissions.

Ingredients of an Effective Prospecting Letter

Remembering that most people have short attention spans, so it’s a good idea to make sure your real estate prospecting letter is well organized, visually appealing, and engaging. One way to make it visually appealing is break up the text with a lot of paragraphs (white space) and “bullet points,” like in the list below.

Here are a few ideas for engaging prospects who receive your real estate farming letters:

  • Introduction to Letter: Start your letter with a compelling question, statistic, or problem that you can solve.
  • Unique Selling Proposition (USP): While there’s a thin line between bragging and proactively marketing yourself, it is important to distinguish yourself from other real estate agents and Realtors in your area. In other words, your prospecting letter will have more impact if it includes a few sentences or bullet points about your qualifications, your successful track record, your experience, specialized training, credentials, connection to the area, familiarity with your farming area, and — last, but not least — your commitment to being available, results oriented, and responsive to client needs and priorities.
  • Contact Information: Give your prospects a lot of options for contacting you. Different people have different communication preferences. Some may prefer to talk to you directly, while others feel more comfortable using email, text messaging, or a website inquiry form. Cater to people’s individual communication styles and comfort zones by offering choices for reaching out to you and/or learning more about your services.
  • Top Of Mind Awareness: Invite your prospects to follow up or learn more about your services by subscribing to your monthly real estate newsletter … visiting your website to peruse your newest listings and video tours … or check out your latest blog post on home staging tips, how to reduce household expenses, tips on family safety, increasing the value of your prospects’ home, strategies for keeping their basement dry, and other topics of interest to your target groups.
  • And by the way: Include a “P.S.” at the end because it catches people’s attention and is frequently read.

Other factors that can help make real estate prospecting letters more effective include a clear “call to action,” an offer of a free comparative analysis of their home, and a followup letter or postcard within the next month. As you know, it’s often necessary to contact prospects a few times before they seriously consider doing business with you. But as a wise man once said: “Persistence breaks down resistance!” (unless, of course, you’re trying to sell ice to an Eskimo.)

Real Estate Marketing Tools to Consider*

  • Real estate prospecting letter templates: Visit this site* to download or learn more about a real estate marketing kit consisting of the following time-saving and lead-generating tools: 320 proven real estate marketing letters for farming a neighborhood, approaching FSBO sellers, offering your services to expired listing prospects, generating referrals, approaching first-time home buyers, and positioning yourself as a a trustworthy real estate advisor and credible source of real estate information. This marketing kit* also provides you with 260 relevant articles for homeowners, house hunters, and house sellers that you can use in your own real estate newsletter, real estate blog, email marketing campaigns, or real estate farming letters. The website also contains a free example of an expired listing prospecting letter that you can adapt to your own marketing needs.
  • Real estate flyer templates: Easily create professional-looking real estate flyers* for new listings, open houses, and marketing campaigns. Get access to 53 Templates that you can customize, print, and distribute in minutes. You can also download a free sample of an easy-to-use, professionally designed real estate marketing flyer.
  • Email Marketing Software*: Flutter Mail empowers you to email everyone on your list with the push of a button. Take advantage of their 30-day trial offer for $1.00 !*
    Fluttermail

 

 

 

 

 

 

 


 

Articles on Real Estate Marketing

The following articles on various aspects of real estate marketing will provide you with actionable ideas for increasing engagement with your target audience, expanding name recognition, maintaining Top of Mind Awareness in your farm area,  generating leads, and converting more prospects into real estate clients.

Thanks for checking out my latest blog post on how to get the most mileage out of your real estate prospecting letters, farming letters, real estate newsletters, and marketing campaigns.

Stay tuned for more real estate marketing tips in the near future!

Feel free to contact me if you need help developing a real estate blog to increase engagement, rank higher in the search engines, and attract more prospective clients to your website. (I can provide you with original content to help keep your blog relevant, fresh, and “search engine friendly”!)

 

Best of luck in all your real estate marketing endeavors!

–Joel

Blogger, Freelance Writer, Marketing Strategist
Email address: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the real estate marketing tools, Web-based email marketing software, and informational products featured in this blog.
Counter

Getting Results From Real Estate Prospecting Letters

In order to be successful, Realtors and real estate agents need to be experts on the art and science of marketing — not only marketing their clients’ real estate listings, but also marketing themselves.

When you market yourself, which is an ongoing process, it’s necessary to keep three things in mind:

  1. In many cases, your prospective clients will choose a real estate agent on the basis of trust, familiarity, and likability. As Dale Carnegie and many other thought leaders in sales and marketing have stated countless times: “People tend to do business with other people they know, like, and trust.” Getting people to know, like, and trust you is a multi-step process that encompasses everything from the quality and quantity of your website content to traditional marketing methods, such as sending out real estate prospecting letters and doing face-to-face networking and making phone calls.
  2. “Persistence breaks down resistance.” I’m not sure who originally coined that phrase, but it was one of my father’s favorite aphorisms, and one I enjoy passing along to others.
  3. Success in real estate marketing begins with the creation and implementation of a cost-effective real estate marketing plan. While your real estate marketing plan does not have to be a 25-page document consisting of elaborate charts, diagrams, case studies, and market data, it’s very beneficial to create a working document that lists your marketing strategies, your goals, and a concise SWOT analysis. When you’ve identified your “Strengths, Weaknesses, Opportunities, and Threats,” you’re in a much stronger position to capitalize on your strengths and opportunities (and create a strategy for counteracting your weakness and competitive or economic threats.)

What Role Do Real Estate Marketing Letters Play?

Marketing letters, which can run the gamut from letters of introduction to expired listing prospecting letters, can be an important building block in the success of your marketing campaigns.

In a nutshell, here are some of the key elements of a well-rounded real estate marketing strategy — including real estate prospecting letters.

  • Real estate marketing letters, including — but not limited to — real estate farming letters, thank you letters, real estate expired listing letters, requests for referrals, and real estate introduction letters, can be a valuable lead generation tool. (There’s also FSBO prospecting letters, prospective first-time home owner letters, new agent announcement letters, and letters offering a free comparative market analysis to prospective clients.)
  • A strong online presence includes a professional-looking, easy-to-navigate website providing valuable, useful, and relevant information to property sellers, home owners, and house hunters. One thing that keeps coming up in my research on successful real estate marketing techniques is the importance of maintaining an active real estate blog — usually as part of your real estate agent website. Creating and developing an active blog helps attract prospective clients to your website, gives you a good reason to send out tweets and post announcements on Facebook, and presents you as a source of credible and useful information. NOTE: If you don’t have the time, inclination, or writing ability to update your blog on a regular basis, here are two alternatives: 1) Contact me about ghost-writing weekly 500-word blog posts for your web site. I have a lot of experience with this and would be happy to show you samples of the many real estate agent blogs I’ve contributed to. In addition to that, you’d also want to post your own blog posts about your new listings, ‘just sold’ properties, and other updates. 2) Another option is to download an already-written collection of 260 blog articles that would be of interest to homeowners, house hunters, and home sellers. These real estate-oriented articles for blogs and newsletters cover a variety of topics, including home buying, home selling, gardening, home maintenance, real estate financing, home security, holiday preparation, and much more. This collection of ready-to-use articles is part of a real estate marketing kit*  that consists of 320 real estate agent marketing letter templates and the 260 articles I mentioned. More info here. [Other aspects of a strong online presence can include elements like an active social media marketing plan, a video marketing strategy, and listings in leading directories and real estate marketing websites.]
  • The creation and distribution of timely real estate newsletters can help you achieve name recognition, credibility, ‘Top of Mind Awareness’, and a reputation as a knowledgeable source or information on local market conditions, real estate marketing, and the process of buying and selling a home. Real estate newsletters can be published on a monthly or quarterly basis, and can be an effective accompaniment to a real estate farming letter campaign. Perhaps the most cost effective method of delivering real estate newsletters is through e-mail distribution. You can even automate this process by using any of a number of different autoresponders and list management services. [One web-based email marketing service to consider is Fluttermail*.]

Those are a few of the elements of an integrated marketing plan which you may want to incorporate into your real estate marketing strategy. Stay tuned to this blog for more real estate prospecting ideas, marketing tools, and success philosophies!

Feel free to contact me if you have any questions or need help with blogging or website content development.

Thanks for checking out my latest blog post!

–Joel (prowriter30years@yahoo.com)
Freelance writer, blogger, marketing strategist

 

 

 

 

 

*Disclaimer: I am a compensated affiliate

 
Counter

Generate Leads With Real Estate Introduction Letters

As a new real estate agent or Realtor in a particular farming area, one of your first orders of business is to build name recognition. There are a variety of cost-effective methods you can use to introduce yourself to prospective clients in your community, including the following ideas:

  • Sending out real estate agent introduction letters, via either postal mail or email
  • Distributing press releases to the media introducing yourself
  • Creating a new blog to introduce yourself and share relevant information with prospects, existing clients, and the local media
  • Launching a real estate postcard marketing campaign
  • Developing a content-rich real estate website

There are actually dozens of potential real estate marketing strategies you can  use to introduce yourself as a real estate agent to your local area, including social media marketing, real estate video marketing, publishing a monthly newsletter, and content marketing (having your articles published on websites related to real estate marketing, home ownership, the local real estate market, the desirability of living in your community, and so on).

The Role of Real Estate Introduction Letters

As you’ve heard countless times, prospects generally need to be exposed to your name, your face, and your message several times before being receptive to doing business with you. One of the most important principles in real estate marketing is that people gravitate to Realtors and real estate agents who they know, like, and trust. Building recognition, credibility, and trust is an ongoing, gradual process comparable to building a house. You start with the foundation, construct the framework, and then methodically create a cohesive and long-lasting structure from there.

In many ways, a real estate agent introduction letter is like the foundation of a new building. The intro letter sets the stage for future contacts and it opens the door to inquiries, lead generation, and potential client relationships.

It’s a starting point.

Introduction Letter Templates

Although “canned” real estate introduction letters can sometimes be a turn-off to potential clients, you can use marketing letter templates to your advantage by personalizing the content in them.

A website I’m affiliated with, called “My Real Estate Letters“, offers an extensive marketing kit for new agents and Realtors, consisting of 12 different versions of real estate introduction letters, as well as professionally written real estate prospecting letters, thank you letters, real estate newsletter content, and an assortment of farming letters and relationship-building tools.


 

Visit this website* for more information, including a free sample of an expired listing prospecting letter. Navigational tip: When you go to the website, click on the yellow button that says “Sample Letters” to view the free example of a real estate prospecting letter template.

Thanks for checking out my latest post on the many aspects of marketing real estate.

Stay tuned to this real estate marketing blog for more prospecting ideas, marketing tools, and lead generation strategies.

–Joel
Freelance writer, blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 
*Disclaimer: This real estate marketing blog features links to prospecting letter templates for real estate agents, digital products, real estate farming letters, email marketing services, and real estate marketing tools for which I am a compensated affiliate.
Counter

The Ingredients of a Successful Real Estate Prospecting Letter

In many ways, the real estate prospecting letter is one of the most basic, yet powerful marketing tools available to real estate agents and Realtors. Unfortunately, this marketing tool is not always used to its fullest potential . The effectiveness of real estate prospecting letters is often directly proportional to these five variables and how well they’re applied:

  1. How engaging is the letter? The extent to which you’ve caught and held your prospects attention — starting from the first sentence of the letter — is crucial.
  2. Key features to include: How well does the prospecting letter flow from one idea to the next, establish a need for your services, highlight your unique qualifications and availability, and mention relevant market conditions that make it a favorable time for home owners or house hunters to take action now on their real estate goals (rather than waiting for conditions to improve or change)
  3. Call to action: The inclusion of more than one “call to action” (telling your prospects what to do when they finish reading your letter) can help boost your response rate.
  4. First Impressions: Is your real estate prospecting letter visually inviting…  or cluttered-looking and verbose? The answer to that question will impact the response rate to your marketing letter.
  5. Incentives and Curiosity Factor: Have you immediately aroused curiosity, grabbed attention, or given your prospects any incentive to open the envelope or click on the subject-line of your marketing email? If not, many of your prospecting letters will not see the light of day!

Maximizing the Impact of Your Real Estate Prospecting Letter

What else can you do to increase the response rate to your prospecting letters? Here are a few quick ideas that can help you generate more inquiries, leads, and clients:

  • Realize that sending out prospecting letters is an ongoing process, in which success can be defined in more than one way. Obviously, the intention of any real estate marketing strategy is to acquire more clients and generate additional income. However, if your real estate prospecting letter results in more visits to your blog, subscriptions to your email newsletter, or enhanced name recognition in your farming area, then your mailing campaign has achieved a degree of success. Of course, if the marketing letter produces phone calls, email inquiries, referrals, or additional visits to your next open house, then all the better!
  • Real estate prospecting letter templates are a good starting point for crafting a well-written marketing message to prospective clients in your farming area. If you’re looking for an extensive collection of professional real estate marketing letters for virtually any purpose — including relationship building — then visit this site*. Whether or not you decide to download the complete kit of 320 real estate marketing letters, the website features a free sample of an expired listing prospecting letter, which can provide both guidance, usable content, and structure to your letter-writing efforts. To view the sample marketing letter template*, click on the yellow “sample letters” button” on the website.



Thanks for checking out my latest thoughts and ideas on real estate prospecting tools and lead generation strategies. Stay tuned for updates in the near future!

–Joel
Freelance writer, blogger, and marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog features links to prospecting templates, real estate marketing letters, email marketing services, and digital products for which I am a compensated affiliate.

 

 

Marketing Letters for Real Estate Agents and Realtors

Real estate marketing letters can serve many purposes beyond just staying in touch with prospects in your farming area. As an example, you can tailor your marketing letters to generate leads and forge relationships with specific segments of your target groups, such as FSBO prospects, expired listing prospects, and first-time home buyers.

 

In all cases, however, your real estate marketing letter needs to communicate key four points, in order to be optimally effective:

 

 

  1. The fact that you are a licensed, trained, and qualified real estate agent or Realtor
  2. Your priorities: Your prospecting letter needs to emphasize the fact that your top priorities include providing exceptional service, making yourself available on an as-needed basis, and producing the best possible results for your clients.
  3. Nothing succeeds like success: If you’ve recently sold properties in your farming area, it can help lower sales resistance and boost your marketability to mention your recent successes — especially if you sold houses at or above the asking price. Demonstrating the ability to sell homes quickly also carries a lot of weight in the minds of potential real estate clients. As a side note, there are a variety of ways to establish yourself as an authority on the subject of real estate marketing and the local real estate market, including blogging, distributing a monthly real estate newsletter (via email or postal mail), and being featured, quoted, or mentioned in media interviews, news stories, or popular local blogs.

Real Estate Agent Marketing Plan

There are several different kinds of real estate marketing letters — including Realtor introduction letters, real estate thank you letters, and real estate farming letters — and they are all important elements of a well executed real estate marketing plan.

The benefits of incorporating letter writing, email marketing, and direct mail marketing into your real estate marketing plan include the following:

  • Top of Mind Awareness: If your prospects hear from you on a regular basis, then there’s a greater chance they’ll think of you when they’re ready to sell their home. (If “you’re out of sight, you’re out of mind”, as the expression goes.)
  • Credibility: Distributing marketing letters, helpful homeowner and home seller tips, and real estate newsletters to your farming area (and your email subscriber list) can help establish you as a source of timely information, relevant insights, and important updates about the local real estate market, as well as the process of selling and buying homes.
  • Establishing and reinforcing an image of professionalism: Real estate marketing letters and news letter sent out on a regular basis can help cultivate a reputation for you as a proactive, resourceful, and dedicated real estate professional.

When it comes to making real estate marketing letters an active part of your marketing strategy, success is often determined by your ability to catch people’s attention, present your message in clear and persuasive way, and motivate them to take action.


Marketing Letters for Real Estate Agents

If writing real estate marketing letters seems too labor intensive or time consuming, then you’ll be relieved to know that there is an alternative. By downloading a collection of ready-to-use real estate marketing letter templates to your computer, you can save countless hours of time, boost your mailing campaign response rate, and generate more leads. Visit this website* to learn more about the wide assortment of marketing letters for real estate agents that are available for immediate use.

They include the following types of lead generation letters:

  • Real estate agent introduction letters
  • Expired listing prospecting letters
  • Real estate prospecting letters
  • Short sale prospecting letter
  • Real estate agent farming letters
  • FSBO prospecting letters
  • Open house invitations/announcements
  • Real estate marketing letters targeting first-time home buyers
  • Referral letters
  • Real estate thank you letters

Real estate marketing letters sent to your farming area and your email subscriber list can be an effective way to maintain contact, reinforce awareness, and keep your name in front of your target audience.

Thanks for checking out my latest blog post on real estate marketing tips and techniques for writing effective letters — including prospecting letters, introduction letters, farming letters, and real estate agent marketing letters.

Stay tuned for more marketing strategies, prospecting tips, and ideas for real estate agents and Realtors.

–Joel
Freelance blogger, writer, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

NOTE: In addition to my main blog topics — namely, how to write more effective real estate marketing letters, how to compose well-written new real estate agent introduction letters, and the art of crafting persuasive real estate agent prospecting letters, I will take a look at other aspects of real estate marketing, including email marketing, email marketing services, public relations and media relations tactics, lead generation strategies, real estate marketing tools, staying motivated, how to gain a competitive advantage over other real estate agents in your area, the psychology of successful sales and marketing, real estate blogging tips, content marketing, real estate newsletter marketing, and ideas for effectively using real estate marketing flyers.

Stay tuned.

*Disclaimer: My real estate marketing blog contains links to marketing letter templates for real estate agents, Web-based email marketing services, and digital products for which I am a compensated affiliate.

Counter

Marketing Real Estate With Prospecting Letters

Question: Can real estate prospecting letters be used to produce sales leads, increase name recognition in an agent’s real estate farming area, and generate inquiries from prospective clients?

Answer: The short answer is “yes!” Here’s the longer answer:  Real estate prospecting letters can and do accomplish all those things if they’re well written, targeted, and sent out as part of an integrated marketing plan. What that essentially means is that building “top of mind awareness” is an ongoing process in which one real estate marketing strategy reinforces another.

As an example, if you mail out one real estate marketing postcard to your farming area announcing a “just sold” or “just listed” property in the neighborhood, it may get noticed by a handful of people and produce a few phone calls. More importantly, though, you’ve begun the process of familiarizing people in your farming area with your name, your photo, and your proactive approach to marketing real estate listings.

Side note: Sending out real estate introduction letters, marketing postcards, or farming letters could be compared to planting seeds — which is probably why they’re called “farming letters”. Those individual contacts need to be nurtured, though, so they can grow into profitable client relationships.

 

 

 

 

 

Let’s say a few weeks later, you send out a real estate prospecting letter to the same group of homeowners, offering a free competitive market analysis — perhaps with an attention-catching blurb on the outside of the envelope, such as “Find out how much your house is really worth.”

Then, a month later, you sent out a real estate marketing newsletter updating your farming area on the latest news, trends, and relevant statistics in the real estate market. UPDATE: In my geographic area, for example, a local association of Realtors announced today that pending sales of new and existing single-family houses were 14 percent higher last month, than they were last year during the same period. This, coupled with a 16% decrease in local inventory, has created a “sellers’ market,” according to the association’s CEO. It’s exactly this type of timely real estate news that would be of interest to homeowners in your farming area — especially the ones thinking about putting their house on the market in the near future.

Real Estate Marketing Strategies

By sending out periodic real estate news letters — using postal mail and/or email — you’ll be positioning yourself as a source of credible and up-to-date information about the local real estate market. You can reinforce that image and expand your visibility by creating a real estate blog and posting articles to it at least once a week. You can either create a blog on your own website (contact your web hosting service if you have any questions about doing this) or you can publish blog posts through your Linkedin account and have it shared with everyone in your network. It’s also a good idea to share your real estate blog posts with your followers on Facebook, Twitter, Google Plus, and other social networks you post on.

So whether you’re mailing out real estate prospecting letters, publishing weekly blog posts, sending out real estate marketing newsletters to your farming area, or creating top-of-mind awareness through a real estate postcard marketing campaign, a combined approach to real estate farming is one of the most effective ways to get noticed and stand out from the crowd.

Visit my website for helpful tips on postcard marketing, social media marketing for real estate agents, business-building articles and real estate marketing strategies.




Ready-to-use Marketing Letters for Realtors
^

Thanks for checking out my latest blog post on marketing for real estate agents and Realtors. Feel free to contact me at my email address if you have any comments, questions, or points of clarification.

–Joel
Freelance writer, blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally feature links to real estate marketing templates, email marketing services, relevant digital products, and prospecting letter kits for which I am a compensated affiliate.

New Real Estate Agent Introduction Letter Tips

Whether you’re new to the real estate profession or just new to a particular real estate farming area, introducing yourself is a key element to generating leads and attracting new clients. Real estate agent introduction letters have been a staple of real estate marketing plans since time immemorial (well, maybe not THAT long), and will continue to be a valuable marketing tool for the foreseeable future.

If real estate agent introduction letters are such a great way to kick-start a real estate career, you might wonder, then why do they produce such inconsistent results — sometimes bringing in just a small trickle of inquiries and responses?

 Boosting Response to Your Agent Intro Letters

There are a variety of reasons that some direct mail campaigns are more successful than others:

  • A common barrier to a successful marketing letter campaign is the envelope. When some people in your farming area sort through their mail, every day, they may not even open a letter that looks like it might fall under the category of contain so-called “junk mail.” In many cases, it will go straight to the recycling pile. Thanks, in part, to all those unwanted credit card offers we’re all inundated with, people are becoming increasingly resistant to unsolicited offers and commercial messages of almost any kind. (Okay, maybe that was a little bit of an editorial comment, there!). But, the important thing to keep in mind is that there are ways to circumvent the problem. One way is to avoid using printed envelopes emblazoned with your real estate logo or even revealing the fact that the letter is coming from a real estate agent. Obviously, you’re going to make that perfectly clear in the introductory letter, itself, but you don’t necessarily want to give people the opportunity to prejudge the value of the letter and dismiss it before even opening the envelope. Other tactics for getting prospects to actually look at your introductory letter is to print, stamp, or write some sort of attention-catching blurb on the outside of the envelope (Actually, writing anything on hundreds of envelopes would probably induce a major case of “writers’ cramp!”) What you say on the outside of the envelope is only limited by your creativity and imagination, but it should either arouse curiosity, mention a free enclosure inside such as a calendar or packet of garden seeds, or make reference to updates or developments in the neighborhood or local real estate market. Enclosing a one-page real estate newsletter can also be a value-added approach to getting prospects to open your envelope. Developing an email list through your real estate website or blog is yet another way to potentially increase the “open rate” of your new agent introduction letter. When you switch to email marketing, though,  you’re faced with a new challenge: writing an attention-grabbing “subject line” that will entice people to click on and open your email message! The bottom line, however, is this: It’s all doable, and it only takes a few extra minutes to implement strategies that will get your real estate marketing letters read and responded to. (Note: These so-called obstacles are only small hurdles on your way to the “finish line.”)
  • Another possible reason for a marketing letter or new real estate agent announcement letter to get a low response rate is a lack of engagement. In other words, is your real estate introduction letter engaging your recipients by either asking a question, citing a relevant statistic, or making a thought-provoking statement that would draw people into your message?
  • Thirdly, all effective real estate agent introduction letters need to include more than one “call to action.” As you probably know, a call to action is a clear suggestion, request, or invitation to contact you  — to either make an appointment to discuss their real estate needs or to simply “pick your brain” about the local real estate market, the process of putting a house up for sale, or to find out what they need to do to prepare their house for sale. A “call for action” can also be an invitation to check out your latest listings on your website, Facebook page, or real estate blog. Another strategy is to offer prospects a free comparative market analysis. As I’ve mentioned in other blog posts, a great place to reiterate your call to action — especially if it’s a time-sensitive offer or invitation — is a “P.S.” at the end of your real estate introduction letter. Whether your prospects are reading your letter word-for-word or just scanning it, their eyes will typically be drawn to a P.S., because there’s the perception that it contains an important reminder or afterthought.

 

 

 

 

 

Marketing Letter Templates, Ideas, and Samples

If you’re at a loss of what to say in an introductory letter, you can download 12 variations of new agent introduction letters at this website*. The real estate marketing website also features a free sample of an expired listing prospecting letter. By the way, there are several elements of that sample letter that can be adopted for use in a neighborhood letter introducing you as a new real estate agent in your farming area. Visit the site* for an array of useful real estate agent marketing tools and prospecting letter templates for agents and Realtors. The marketing kit includes the following templates, marketing materials, and relationship-building content:

  • Introduction letters
  • New real estate agent announcement letters
  • Farm area prospecting letters
  • 22 different marketing letter templates for FSBO prospects
  • Real estate prospecting letter targeting renters
  • Short sale prospecting letters
  • Home staging letters
  • Referral letters
  • Real estate agent thank you letters
  • Buyer letters and seller letters
  • Networking letters to other real estate agents, Realtors, brokers, and other professionals

This extensive marketing kit of real estate letter templates and marketing strategies also includes a collection of 260 professionally written articles to catch the interest of homeowners in your farming area, other prospective clients, and your real estate newsletter subscribers. Get more information, here.


 

Thanks for checking out my latest thoughts on real estate marketing, direct mail strategies, email marketing, and — more specifically — ideas for improving the response rate of your new real estate agent introduction letters.

Stay tuned to this blog for more new real estate agent tips, marketing ideas, and prospecting strategies.

–Joel
Freelance writer, blogger, marketing consultant
Email: prowriter30years@yahoo.com
Visit my website: Marketing Survival Kit

 

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts often feature links to marketing templates, software, and/or digital products for which I am a compensated affiliate.

Why Use Prospecting Letters For Real Estate Marketing?

Some real estate agents produce successful results with real estate marketing letters, while others find it to be an exercise in futility. So if it’s not the marketing method itself that fails to generate the desired results, then why do some marketing letter campaigns produce a much higher response rate than others?

First of all, let’s put the topic of real estate marketing letters in context. Like any form of advertising or marketing, it’s not a guaranteed ticket to an “avalanche” of  inquiries, sales leads, or new clients. For example, if the email message or postal envelope isn’t opened,  then the real estate marketing letter won’t even see the light of day, so to speak!


 

Maximize Your Results From Real Estate Marketing Letters

So, how can you can you increase your chances of a successful outcome with your next real estate marketing letter campaign? Here are a few ideas to consider:

  • Start out with professionally written real estate marketing letter templates* to save time, avoid reinventing the wheel, and increase the probability that your farming letters and prospecting letters will generate leads and help you establish a connection with prospective clients.
  • Make use of simple, but effective graphic design elements, such as paragraph breaks, text bullets (like I’m using in this list), and the selective use of bold lettering, underlining, headlines and subheads, italics, highlighting, and other devices (when appropriate) to call attention to key points. It’s crucial to make your prospecting or real estate introduction letters look visually appealing — as opposed to cluttered, verbose, and uninviting.
  • Email marketing tip: If you’re sending a real estate marketing letter to your email subscribers, give some extra thought to creating an attention-catching, intriguing, or curiosity-triggering subject line. It also pays to include the recipient’s first name in the subject line, which can generally be accomplished with the use of web-based email marketing software.*
  • Include a clear “call to action” in your farming letters, email blasts, and real estate agent introduction letters. Tell your prospects what you’d like them to do — such as call you,  check out your latest listings online, stop by and say hello at an upcoming open house, visit your blog (mention the topic and make it enticing), and/or invite them to sign up online to receive your monthly real estate newsletter. Also, consider adding another call-to-action in a “P.S.” (strategically) located at the end of your marketing letter.
  • Don’t email or postal mail your real estate marketing letters until you’ve proofread them at least twice and made doubly sure your message flows smoothly and that it speaks directly to the prospects’ needs, objectives, and desires. Although you do want to make mention of your qualifications, experience, and marketing skills, the emphasis of your marketing/prospecting letter should be the advantages and benefits you can provide them as a trained, knowledgeable, and service-oriented real estate agent or Realtor.

There are a lot of variables, when it comes to launching any kind of real estate advertising or marketing campaign, but by keeping certain tactics in mind and avoiding common pitfalls of sending out prospecting letters, emails, and real estate introduction letters, you’ll enhance both the quality and quantity of your sales leads and inquiries.

Thanks for checking out my latest blog post on real estate marketing strategies, prospecting letters, and direct mail techniques. Stay tuned for more tips and tactics for marketing real estate.

–Joel
Blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts often feature links to digital products, email marketing services, and real estate marketing templates for which I am a compensated affiliate.

What Makes Real Estate Marketing Letters Effective?

If you’re about to sit down in front of a computer screen and write a real estate marketing letter from scratch, I have good news: There is no need to reinvent the wheel!

Instead of wasting hours of unproductive time writing prospecting letters, you can download an entire collection of 320 marketing letters, client prospecting letters, and farming letters that can be used for a wide variety of marketing and networking purposes.

 

There’s also a free example of an expired listing prospecting letter, which provides you with the basic ingredients for communicating with prospective clients and generating inquiries, leads, and new client relationships. Although this marketing letter example is geared to expired listing prospects, it also contains a lot of verbiage that can be used in real estate prospecting letters, real estate agent introduction letters, and other types of marketing letters for real estate.

In addition to the sample real estate letters available on the website “My Real Estate Letters,” you also have the option of downloading some user-friendly real estate marketing software that can streamline virtually every aspect of writing effective real estate marketing letters. The marketing kit also contains a wide selection of ready-to-use real estate thank you letters, requests for referrals and testimonials, new agent announcements, new Realtor introduction letters, and prospecting letters targeting FSBO prospects, short sale prospects, and apartment renters.

Visit this site for the free real estate marketing letter sample (expired listing prospecting letter template). You’ll also find other marketing tools for real estate, including 260 client-oriented articles you can use in your real estate news letters, direct mail campaigns, and other real estate prospecting activities.

Effective Real Estate Marketing

Perhaps the most important element of effective real estate marketing is your level of personal commitment, motivation, and mental focus. Two books I’d recommend reading (and then rereading) are Think and Grow Rich by Napoleon Hill, and The Greatest Salesman in the World by Og Mandino.

One of the best pieces of success advice I every read was in a book, called The Confidence Gap, A Guide to Overcoming Fear and Self-Doubt, by Russ Harris. In the bookwhich I’m due to reread, myself –  he advises readers to clarify your personal values and then live by them. This relatively simple mental exercise can help strengthen confidence, motivation, and resolve. The author provides a free worksheet and guidelines for clarifying your values at his website.

Tips For Writing Effective Real Estate Marketing Letters

An effective real estate marketing letter should do at least three things: catch the attention of your prospects, establish the need for your services, and include a “call for action” that prompts the reader to call you, email you for more information, check out your latest blog post, subscribe to your email real estate news letter, or visit your website to peruse your latest real estate listings. One of the key ingredients to an effective real estate marketing letter is engagement.

Here are some tried and proven methods of increasing the number of prospects who actually open the envelope, look at the contents, and pay attention to the message in your real estate prospecting letter:

  1. Enclose a small, free gift inside the envelope, such as an imprinted packet of garden seeds or a small calendar displaying your photo and contact information. Recipients will be much more likely to open the envelope and read the message if it’s obvious that there’s more inside than just a sales letter. Printing or stamping a short blurb on the envelope about the free gift, neighborhood news, real estate market update, or important information inside can also help increase the response rate of your mailing.
  2. There are different schools of thought when it comes to the return address on the envelope and what information to include in it. However you decide to handle it, one thing appears to be certain: A return address that identifies the letter as being from a real estate agent, agency, or Realtor will tend to reduce the number of prospecting letters that are actually opened, read, and responded to.
  3. One way to help catch your prospects’ interest at the beginning of your real estate marketing letter is to ask a relevant or intriguing question. Other introductory “hooks” can include compelling statistics, updates about the real estate market, or a statement that underscores the solid advantages of working with a licensed real estate agent or Realtor when buying or selling a house.
  4. Adding a “P.S.” at the end of your real estate farming letter can often be an effective way to grab attention, reiterate your “call to action,” and increase your response rate.

Drafting a Real Estate Marketing Plan

Developing a real estate marketing plan is also a recommended idea. When you’ve taken the time to plan your marketing strategy and clarify your strengths, weaknesses, opportunities, and threats (SWOT), you’ll become more confident, proactive, and effective in building your business. A real estate marketing plan will help give you a competitive edge in the marketplace, improve your time management, and increase your productivity and momentum.

Thanks for checking out my latest real estate marketing ideas and strategies.

Stay tuned to this blog for more tips on real estate marketing letters, staying motivated, and maximizing your productivity as a real estate agent or Realtor.

Reminder: As a starting point to writing more effective real estate prospecting letters, take a look at the free sample of an expired listing prospecting letter* that I mentioned earlier. Although it’s geared to expired listing prospects, the template can be modified and used as the basis for a variety of other real estate marketing letters.

Best of luck in all your real estate marketing campaigns!

–Joel
Blogger, freelance writer for hire, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: Many of my blog posts on real estate marketing tips and tools feature links to digital products, email marketing services, and real estate marketing templates for which I am a compensated affiliate. As a side note, some of the links I post are provided solely for informational purposes and as a helpful resource.