As a new real estate agent or Realtor in a particular farming area, one of your first orders of business is to build name recognition. There are a variety of cost-effective methods you can use to introduce yourself to prospective clients in your community, including the following ideas:
- Sending out real estate agent introduction letters, via either postal mail or email
- Distributing press releases to the media introducing yourself
- Creating a new blog to introduce yourself and share relevant information with prospects, existing clients, and the local media
- Launching a real estate postcard marketing campaign
- Developing a content-rich real estate website
There are actually dozens of potential real estate marketing strategies you can use to introduce yourself as a real estate agent to your local area, including social media marketing, real estate video marketing, publishing a monthly newsletter, and content marketing (having your articles published on websites related to real estate marketing, home ownership, the local real estate market, the desirability of living in your community, and so on).
The Role of Real Estate Introduction Letters
As you’ve heard countless times, prospects generally need to be exposed to your name, your face, and your message several times before being receptive to doing business with you. One of the most important principles in real estate marketing is that people gravitate to Realtors and real estate agents who they know, like, and trust. Building recognition, credibility, and trust is an ongoing, gradual process comparable to building a house. You start with the foundation, construct the framework, and then methodically create a cohesive and long-lasting structure from there.
In many ways, a real estate agent introduction letter is like the foundation of a new building. The intro letter sets the stage for future contacts and it opens the door to inquiries, lead generation, and potential client relationships.
It’s a starting point.
Introduction Letter Templates
Although “canned” real estate introduction letters can sometimes be a turn-off to potential clients, you can use marketing letter templates to your advantage by personalizing the content in them.
A website I’m affiliated with, called “My Real Estate Letters“, offers an extensive marketing kit for new agents and Realtors, consisting of 12 different versions of real estate introduction letters, as well as professionally written real estate prospecting letters, thank you letters, real estate newsletter content, and an assortment of farming letters and relationship-building tools.
Visit this website* for more information, including a free sample of an expired listing prospecting letter. Navigational tip: When you go to the website, click on the yellow button that says “Sample Letters” to view the free example of a real estate prospecting letter template.
Thanks for checking out my latest post on the many aspects of marketing real estate.
Stay tuned to this real estate marketing blog for more prospecting ideas, marketing tools, and lead generation strategies.
Freelance writer, blogger, marketing consultant
*Disclaimer: This real estate marketing blog features links to farming letters, prospecting letter templates, digital products, email marketing services, other marketing tools, and relevant websites for which I am a compensated affiliate.