Letters and Marketing Ideas for Real Estate Agents

The problem with real estate marketing is that there are dozens of different directions you can go in at any point in time, and it’s easy to spend a pile of money without seeing any meaningful results.

One key question that needs to be answered as you develop your real estate marketing plan is “How does one define ‘results’?” Well, results can mean a lot of things, but the bottom line is that if a particular real estate marketing strategy does not eventually put money in your pocket, then it’s not benefiting you, your family, or your business.

When it comes to evaluating real estate agent marketing ideas, “results” can mean any of the following:

  • A phone call inquiring about your services
  • An email message that leads to an appointment
  • A subscription request to your real estate agent newsletter
  • A website visitor who fills out your online inquiry form
  • A comment on your blog
  • A posting on your Facebook page or other social media account
  • An inquiry from the media: This could be in response to a press release, a blog post, an article that appeared on your website, a letter to the editor you wrote, or something else that could trigger the interest of a journalist.

Results from marketing can come in a lot of different forms, and it’s necessary to identify the real estate lead generation strategies that are the most productive and cost effective. If you’re planning a real estate advertising campaign, it’s usually best to establish a conservative budget and stick with it. If you don’t carefully evaluate advertising options and keep track of advertising expenses, paid advertising — including online lead generation methods, such as Pay Per Click (PPC) — can burn through your entire marketing budget in no time.

That’s not to say that real estate advertising doesn’t work, but the ad itself has to be effective and have several things working in your favor. For example, the real estate ad should meet the following criteria:

  1. It should have an engaging and persuasive message. In other words, it should catch your prospects’ attention and motivate them to contact you — assuming, of course, they’re in the market for the services of a real estate agent or Realtor. A helpful acronym to keep in mind for ads, real estate marketing letters, email marketing messages, and most other forms of advertising and marketing is “AIDA.” Those letters stand for “Attention”, “Interest”, “Desire”, and “Action.” If your past ads, real estate postcard campaigns, prospecting letters, or other real estate marketing efforts have failed to produce a good response rate, it may be because there was a flaw or weakness in some aspect of your message, the way your message was presented, or the way it was delivered. Choosing the right media and positioning can also be a major factor in an ad’s success or failure.
  2. The concept of “Top of Mind Awareness” is a vital element of lead generation and client prospecting in real estate agent marketing. The two components of accomplishing that objective are maintaining frequent visibility and projecting a positive image. You want prospects to think of you and call you first when they’re ready to sell or buy real estate. To the extent that it’s possible, you also want every contact with a prospect or client to be positive, upbeat, and forward looking.

 

 

 

 

Real Estate Agent Marketing Tools

Here a few cost-effective marketing tools* that can be helpful in projecting a professional image, engaging your audience, and presenting yourself in a positive light:

  1. Real estate marketing letter templates: A company I’ve been working with for a number of years has created a set of professional real estate agent marketing letters that can help increase your response rate to direct mail campaigns, boost the number of referrals and real estate leads you generate every month, and expand the success of email marketing campaigns. Visit this website for more information, real estate marketing ideas, and a free sample of an expired listing prospecting letter. This unique collection of real estate marketing letters can save you hours of valuable time and help you streamline the process of prospecting, networking, and generating real estate leads. What makes this real estate marketing kit even more valuable is the fact that is also contains 260 informative articles that you can publish in your own client newsletter, email updates, direct mail campaigns, introduction folders, and much more. Whether you need a professionally written real estate agent introduction letter, a short sale prospecting letter, .a series of FSBO prospecting letters, a new agent announcement, or a letter to first-time home buyers, this easy-to-use software will help increase your productivity, your response rate, and the number of clients and prospective clients in you pipeline.
  2. Real Estate Flyer Templates: Since image IS everything and you don’t get a second chance to make a great first impression, it’s vitally important to put your best foot forward when distributing any kind of real estate marketing materials, including real estate open house flyers and real estate email flyers. For the same reasons that home staging is a key element of effective real estate marketing, well-designed real estate marketing flyers can also make a big difference in the perception prospects have of homes you’re listing and showing. If you’re looking for real estate flyer design ideas or templates you can use to promote an open house, new listing, short sale, or reducing price offering, then visit this online source of real estate listing flyers.*
  3. Real Estate Farming Postcards: A tried-and-proven method of staying in touch with real estate prospects in your farming area is mailing out real estate marketing postcards. Real estate postcard marketing can be a good complement to a prospecting letter campaign, because one strategy reinforces the other. It also helps boost your recognition factor and your Top of Mind Awareness. If you’re looking for postcard marketing tips to get the most ROI from your next postcard marketing campaign, visit this website* about real estate postcard marketing or check out a series of articles I posted on my my website.
  4. Real Estate Email Marketing: One essential component of a successful real estate online marketing campaign is email marketing. Web-based email marketing software is available from a variety of services, including Constant Contact, AWeber, Get Response, Mail Chimp, and Flutter Mail. By inserting a small subscription form on your website — an “autoresponder” –you can automatically collect names and email addresses of site visitors who sign up for your real estate newsletter, email updates, mailing list, or special announcements.

That’s an overview of some real estate marketing strategies, templates, and marketing tools that can help you stand out from the competition and convert more real estate prospects to long-term clients and sources of referrals.

Stay tuned to this blog for more real estate marketing ideas, tips, and tools!

Thanks for stopping by.

–Joel
Freelance writer, real estate marketing blogger, consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts generally feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

Ingredients of an Effective Real Estate Prospecting Letter

One of the secrets of success in any aspect of sales, business, or human relations is establishing rapport. When you make a connection with another person, whether it’s through a shared experience, a mutual interest, or a similar background, layers of sales resistance, distrust, and skepticism melt away.

Beginning a real estate prospecting letters with some sort of “ice breaker” can be more effective than immediately talking about yourself and the fact that you’re available to meet your prospects’ real estate sales needs. In the same way that you probably wouldn’t instantly go into a sales pitch in the first few minutes of a face-to-face meeting, real estate marketing letters tend to be more engaging when there’s a sentence or two that warms them up, catches their attention, and eases them into the letter.

There are countless ways you can approach the introductory paragraph to a real estate prospecting letter, but here are a few ideas that will help get your creative juices flowing.

Keep in mind, that a real estate prospecting letter should always reflect your personality, express a genuine desire to serve your clients’ needs, and emphasize your commitment to producing the best possible results within the shortest period of time.

Here’s an example of some introductory text you could use in the opening lines of a well crafted real estate prospecting letter or email marketing letter. It establishes a need for your services and positions you as a qualified and dedicated real estate advisor. While it’s important to use your own “voice” in writing real estate introduction letters and prospecting letters, you’re welcome to adapt and use the following text in your next real estate marketing letter.

Sample Introductory Text

“Buying or selling a home in today’s market can be a confusing process unless you have a knowledgeable and proactive real estate agent working on your behalf. As a licensed, local real estate professional with expertise in marketing and negotiating, I can can help you successfully navigate through your next real estate transaction. You can also count on me to be available on an as-needed basis to help assist you in getting optimal value for your current or future home.”


More Real Estate Letter Writing Tips

Making reference to local events, local real estate trends, or topics that are on the minds of residents in your area are among the many ways you can make a connection with your prospects and draw them into your letter. When reaching out to individuals or sometimes small groups, making reference to mutual friends, acquaintances, or anything else you have in common, like colleges, memberships in organizations, involvement in fundraising drives, recovery from natural disasters, or shared enthusiasm for sports teams (hometown, collegiate, or national), can often lower barriers and begin the process of establishing rapport. People almost always feel more receptive to and comfortable with other people who share similar interests, backgrounds, values, and challenges.

Stay tuned to this real estate marketing blog for more insights into writing effective prospecting letters and establishing rapport with prospective clients and others with whom you  can create mutually beneficial relationships.

Thanks for checking out my latest post on real estate marketing strategies, letter writing tactics, and salesmanship.

–Joel
Freelance blogger, writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts feature links to digital products, marketing templates, and services for which I am a compensated affiliate.

 

 

 

Generate Leads With Real Estate Prospecting Letters

While I do not believe real estate prospecting letters are the be-all and end-all of real estate marketing tools, I do view them as a vital ingredient in a well-rounded real estate marketing plan. Although I’m a big believer in the power of the written word, I’ve seen a lot of sales letters that are anything but powerful! By keeping in mind the following marketing tips, your real estate farming letters will have a much stronger chance of being responded to.

 

 

 

 

Success Tips for Real Estate Prospecting Letters

  1. First of all, consider printing a short slogan, “teaser”, or curiosity-triggering blurb on the outside of the envelope to encourage your prospects to open it and look inside. If you’re distributing your real estate prospecting letters via an email marketing service, then take a few extra minutes to write an attention-catching subject line to the e-mail. The process of infusing prospects with enthusiasm and interest begins from the moment they begin sorting through their postal mail or email in-box. Always keep in mind the “AIDA” principle of marketing, which is one of the core concepts of advertising, marketing, and sales. Here’s an overview of the sales process: Your first objective is to attract your prospects’ ATTENTION. Once you’ve cleared that initial hurdle, you’re in a good position to produce the next two desired responses, both of which happen on a psychological or emotional level: INTEREST and DESIRE. Your ultimate goal, of course, is to inspire ACTION, which can run the gamut from having them call, email, or text you… to motivating them to visit your blog, website, or open house event. In writing your real estate prospecting letter or e-mail marketing letter, always remember that your prospect has one question in their mind as they read your message: “What’s in it for ME?!” (If you fail to answer that question to their satisfaction, you’ll probably fail to inspire them to follow up with you on your letter.)
  2. The appearance of your marketing letter will fall into one of two categories. It will either be inviting or off-putting (and I’m not talking about a golf outing). If your real estate prospecting letter is cluttered, full of typos and bad grammar, or accentuated by too many exclamation points!!!!… an preponderance of  underlined phrases, an excessive use of bold lettering, or –and this is the worst offense of all– AN EXCESSIVE USE OF ALL CAPS (which looks like you’re shouting at them), then there’s a good chance your farming letter will be tossed in the recycling bin before they’ve gotten past the first paragraph!
  3. Don’t forget to leverage the “P.S.” in your real estate prospecting letter! Many people have a tendency to notice and read post scripts at the end of a letter — especially if they’re just visually scanning the message — so don’t miss out on the opportunity to reiterate a key benefits,  include a “call to action,” or introduce an element of urgency, scarcity, or future uncertainty.

By incorporating those three core concepts into your marketing strategy, your real estate prospecting letters will tend to be more results oriented and effective.

 

 

Thanks for checking out my latest marketing strategy ideas, relative to real estate prospecting letters, farming letters, and real estate email marketing.

Stay tuned to this blog for more marketing tips, marketing templates, and lead generation ideas for real estate agents and Realtors.

–Joel
Real estate marketing blogger, freelance writer, marketing strategist
email: prowriter30years@yahoo.com
Visit my website: Marketing Survival Kit, today!


 

*Disclaimer: I am a compensated affiliate of the real estate agent prospecting letter templates and other digital products and services mentioned in this blog.

 

 

10 Real Estate Marketing Ideas for Agents and Realtors

Aside from the need to be self motivated, extremely knowledgeable, and service oriented, likability and credibility are two key catalysts that determine success for real estate agents. There is a formula for real estate marketing success, and a fundamental part of that formula is the public’s perception of you.

Real Estate Marketing Strategies

There’s a well known saying in the sales and marketing world, which I’ve adapted to the real estate profession:

Your chances of winning over prospective real estate clients is strongly influenced by whether those prospects know you, like you, and trust you.

Being “known, liked, and trusted” are of such paramount importance that those priorities should be focal points of any real estate marketing strategy.

Expanding your visibility and establishing credibility are two branches of that strategy, which can help you create momentum and be more effective in all your marketing efforts. Visibility is crucial for creating top-of-mind awareness, and credibility is a necessary component of trust.

Elements of a Real Estate Marketing Plan

Here are 10 real estate marketing ideas and strategies for creating and reinforcing visibility, name recognition, and credibility in your farming area and local community.

  1. Create an active real estate blog: “Active” is the operative word, because a frequently updated blog is seen as being more timely, relevant, and meaningful to prospects, your client base, and potential blog followers. If you don’t have the time or inclination to be a blogger, then perhaps you can find someone who can “ghostwrite” blog posts for you. Obviously, that person would need to be a good writer and have the ability to create short, but informative articles on a regular basis. (BTW… Feel free to contact me at prowriter30years@yahoo.com if you’re in the market for a freelance writer.)
  2. Be a local columnist: Many local periodicals, weeklies, and daily newspapers will welcome the opportunity to have a knowledgeable real estate expert provide them with informative and well thought-out articles, columns, editorials, or blog posts. This can be an opportunity to increase your local visibility, boost your credibility, and expand your name recognition, without having to tap into your marketing budget. Public relations strategies are among the most overlooked approaches to building the reputation, visibility, and credibility of Realtors and real estate agents. And speaking of public relations…
  3. Distribute press releases: I used to be employed in the public relations field, so I have a relatively high comfort level using marketing tools like press releases and media advisories. Submitting press releases to local media outlets is actually simpler than you might think. First of all, the press announcements have to be considered somewhat “newsworthy” and not blatantly self promotional. Press releases can be either e-mailed or postal mailed, and should answer the journalistic questions of “Who? What? Where? When? Why? and How?” The information in a press release should generally be organized in order of descending importance, and include a headline, the date, who to contact for more details, and a boilerplate paragraph at the end of the announcement about you or your agency.
  4. Publish an email newsletter: There are several email marketing services available, including Fluttermail*, which can provide you with easy-to-use email marketing templates, email list management tools, autoresponder capabilities, and much more. By inserting a small subscription box (form) on your website or blog, you can collect the email addresses of interested prospects. You have many options when it comes to providing subscribers with worthwhile content, including writing your own newsletter content, hiring a freelance writer, or purchasing a collection of professionally written articles that target the interests of homeowners, property sellers, and first-time property buyers. Get more information here.*
  5. Mail out real estate prospecting letters: Professionally written marketing letters can be an integral part of a well orchestrated real estate marketing plan. Whether you’re sending out a real estate agent introduction letter to your entire farming area or targeting a specific group of prospects, such as expired listing home owners or FSBO prospects, reaching out to people, via email or postal mail, is a proven lead generation technique. If you’d like to save time and maximize the effectiveness of your real estate prospecting letters, check out a professionally created kit of real estate marketing letters for agents and Realtors that I’ve been featuring on my blogs and website for years*.
  6. Real estate postcard marketing: Postcard marketing is a time-tested method for generating leads, getting your name and photo out there, and increasing your visibility in a real estate farming area. According to Jeff Charlton, the author of Real Estate Postcard Marketing’s Best Kept Secrets*, the reasons many postcard marketing campaigns produce disappointing results are a lack of originality, a failure to create high perceived value, and mediocre postcard designs.
  7. Real estate video marketing: As your clients, prospects, and other real estate agents continue to become more Internet savvy, real estate websites that feature video presentations will have a decided competitive edge, in terms of being more engaging, captivating, and professional looking. Posting real estate marketing videos on video sharing websites, such as Youtube, can also help you generate more website traffic, sales leads, and online visibility. Appearing in a real estate video — assuming you’re comfortable in front of the camera — can also increase your recognition factor, personal branding efforts, enhance your credibility, and reduce sales resistance when you meet prospects in person. In some cases, it will have the effect of turning a cold call into a “warm call,” because if they’ve seen you in a video, you won’t be perceived as a complete stranger.
  8. Real estate marketing flyers: Being able to quickly design, print out, and distribute professional-looking real estate marketing flyers can help you cost-effectively spread the word about an upcoming open house, new property listing, a price reduction, a real estate investment opportunity, or a short sale. Real estate marketing flyers can be distributed in a variety of ways, including email, postal mail, front-yard brochure holders, community bulletin boards, open houses, or through cooperative relationships with other businesses and professionals. Visit this website for examples of professionally designed real estate flyer templates.*
  9. Real estate business cards: Perhaps the cheapest, yet most valuable real estate agent marketing tool you’ll every use is your business card. It pays to hand them out liberally and make sure they’re always professional looking and up to date.
  10. Real estate marketing materials: In addition to business cards real estate marketing flyer templates, there are other cost-effective ways to market yourself, such as real estate door hangers, brochures, mini calendars, greeting cards, exhibits at trade shows and community fairs, and first-time home buyer kits.

Thanks for checking out my latest marketing ideas for real estate agents, including real estate prospecting letters, blogs, newsletters, public relations methods, and other cost-effective real estate marketing strategies.

Stay tuned for more real estate marketing tips over the next few days.

–Joel
Freelance blogger, writer, marketing strategist
email me at prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts features links to digital products, marketing templates, websites, and services for which I am a compensated affiliate.

 

 

 

Where to Buy Real Estate Marketing Templates

Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.

When you try to reinvent the wheel or be a jack of all trades, then you’re failing to leverage your strengths and make the most of time-saving marketing tools.

Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.

Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.

Useful Real Estate Marketing Tools

If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:

  • Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
  • Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
  • Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.

Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.

Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.

Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.

–Joel
Freelance writer,  blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.

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Are Real Estate Prospecting Letters Obsolete?

Although the way people communicate and gather information has changed dramatically over the past couple decades, real estate prospecting letters are not at all obsolete — especially when you consider how they can be used in email marketing, website content development, and real estate blogs.

Sending real estate marketing letters to prospects the “old fashioned way” (using the postal service) is still a viable way to generate leads, produce inquiries, get referrals, and maintain “top of mind” awareness in your farming area.

Real estate agent marketing letters, when used correctly, can be a valuable part of an overall integrated marketing plan. By creating a marketing plan that consists of a combination of cost-effective strategies, then one method will tend to reinforce other marketing avenues and work together in a synergistic way.

Developing a Real Estate Marketing Plan

In a nutshell, marketing real estate effectively is the result of several factors all coming together in a cohesive way. Some of the main ingredients of a successful real estate marketing strategy include the following:

  1. Impeccable knowledge about real estate marketing (both “old school” and “new school”), superior communication skills (aka “people skills”), an excellent understanding of how real estate transactions work (from start to finish), and a high level of motivation to produce results for your clients and generate income for you and your family.
  2. Establishing goals and creating a real estate marketing plan that encompasses several different techniques, including Web-based marketing, the use of real estate prospecting letters, selective advertising (based on your budget and the value of the advertising medium, itself.), and, of course, plenty of face-to-face networking and phone calling. Those aren’t all the components of a real estate marketing plan, but it represents a snapshot of many of the key elements.

 

 

 

 
Thanks for checking out my latest thoughts about real estate marketing, prospecting letters, and marketing tools.

Stay tuned for more real estate agent marketing ideas over the next few days.

–Joel
Real estate marketing blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts about marketing for real estate agents contain links to websites, services, and digital products for which I am a compensated affiliate.

 

Marketing Ideas for Using Real Estate Prospecting Letters

There are a lot of opportunities to use real estate prospecting letters to generate leads, inquiries, and new client relationships, but without a clear-cut list of options, it’s easy to overlook good ideas. Whether you’re sending prospecting letters to your email subscribers or your farming area, there are dozens of strategies for reaching out to clients and prospects. Her are a few marketing letter ideas to consider, as well as market segments to target:

  1. FSBO prospects
  2. Expired listing prospects
  3. New parents or parents-to-be who may be ready for more space
  4. Retirement age prospects looking to downsize
  5. Apartment dwellers who are receptive to the advantages of home ownership
  6. Prospective home sellers interested in learning about things like home staging, security tips for home sellers, and pricing options.

Another potentially productive way to use real estate marketing letters is to request referrals from professionals who are in a position to point business in your direction. A few examples of the many networking opportunities available to real estate agents include the following:

  • Apartment managers
  • Appraisers
  • CPAs
  • Financial planners
  • Insurance agents
  • Real estate attorneys
  • Former clients
  • Friends, acquaintances, family

Other Opportunities For Sending Prospecting Letters

Brainstorming about ways in which to use real estate prospecting letters can generate a lot of good ideas, as well as strategies for requesting referrals and potential target groups you might have overlooked. Here are a few additional ideas for lead generation, relationship building, and networking.

  1. Distributing open house announcements and flyers
  2. New agent introduction letters
  3. Announcing a new real estate office or changed contact information
  4. Holiday greetings or seasonal home maintenance tips
  5. Acknowledging clients and prospects on an individual basis to congratulate them on a new job, promotion, a new birth, engagement, birthday, anniversary, or other milestones. Keeping track of all these occasions requires you to be ultra-organized and alert, but it can be productive because people love to be acknowledged and recognized for their accomplishments, special occasions, and even losses.
  6. Compiling and distributing a quarterly newsletter (or having an assistant or freelancer handle it for you) can be a good way to stay in touch, cultivate “top of mind awareness” in your farming area, and build a reputation as a credible source of information about home ownership, the local real estate market, and the business side of real estate transactions.

The inspiration for this blog post was a website called My Marketing Letters*, which is filled with marketing ideas and features examples of real estate prospecting letters and an assortment of ideas for building professional relationships, generating real estate referrals, and staying in touch with potential clients in your real estate farming area.

Thanks for checking out my latest blog post on real estate marketing ideas, prospecting letters for real estate agents, and strategies for generating leads, inquiries, and real estate referrals.

Stay tuned for more prospecting ideas and marketing tactics.

–Joel
Real estate marketing blogger, freelance writer, journalist
email address: prowriter30years@yahoo.com

 

 

 

 

 

Disclaimer:  Many of my blog posts feature links to templates, digital products, and websites for which I am a compensated affiliate.

Prospecting Letters and Real Estate Marketing Ideas

So let’s say you’re a new real estate agent or you’re an established Realtor looking to increase the number of inquiries, leads, and referrals — not to mention sales — in your pipeline. From a real estate marketing standpoint, your objective is two-fold, at least in the beginning:

  1. First of all, you want to cost-effectively gain as much visibility, name recognition, and exposure to your target audience as you can.
  2. Secondly, you want to brand yourself as a knowledgeable, proactive real estate agent who delivers exceptional client service, superior value, and optimal results to clients. Although projecting that type of image may sound like a tall order, all the pieces should organically fall together when you focus your attention on self motivation, establishing successful daily habits, and enthusiastically going above and beyond client expectations.

Real Estate Marketing Tools and Strategies

One helpful starting point for launching a successful real estate marketing campaign  is to take inventory of your available marketing tools, and then develop a realistic action plan. There are literally dozens of real estate marketing ideas you could pursue to raise your visibility and fill up your pipeline, but if you spread yourself too thin, then your results will probably be diluted and lackluster. You need to determine — based on personal experience, observation, and self assessment — what real estate marketing strategies would be the best for your personality, marketing budget, competitive environment, communication skills, knowledge of Internet marketing techniques, social media marketing savvy, and so on.

Elements of a Real Estate Marketing Plan

As you develop your real estate marketing plan, here are some tools, resources, and techniques to consider using:

  • Real estate marketing letters: Whether you’re targeting first-time home buyers, expired listing prospects, or FSBO prospects, a customized, well-written real estate prospecting letter can help. If you need an example of an expired listing prospecting letter or download an entire collection of real estate marketing letters, visit this site.* Real estate marketing letters can be used for a variety of purposes, including introducing yourself, staying in touch, providing useful information, offering solutions to homeowners and home sellers, and asking for real estate referrals.
  • Real estate postcard marketing: Distributing postcards to your farming area can be an effective method for generating leads, phone calls, and email inquiries. When you mail out “just sold” or “just listed” postcards, for example, you have a lot of factors working in your favor, such as the “curiosity factor,” instant visibility (your prospects don’t have to open an envelope or even click on an email message in their in box), and the postage is more economical than doing a full-blown real estate letter mailing campaign. If you’re interested in postcard marketing tips, check out this series of articles on my website. Although the articles were written 12 years ago, many of the marketing ideas are as valid today as they were in the early years of the Internet. By the way… If you’re planning a real estate postcard marketing campaign in the next month or two, find out how to get the best possible results by reading Real Estate Postcard Marketing’s Best Kept Secrets.”*
  • Real estate marketing flyers: Virtually any real estate marketing strategy should include the selective distribution of attractive-looking real estate marketing flyers. In addition to putting them in brochure holders, community bulletin boards, and display areas at open houses, real estate flyers can also be emailed to your subscriber list and used in conjunction with real estate prospecting letters, newsletter mailings, and other real estate marketing materials at trade show booths and local festivals. If you need design ideas or easy-to-use real estate flyer templates, visit this website*.
  • Online real estate marketing: The Internet is an amazing real estate marketing vehicle, one which barely existed just a generation ago. In addition to social media marketing channels, such as Facebook, Twitter, and Linkedin, real estate agents have a variety of online marketing options, including email marketing, blogging, and website optimization. One of the many advantages of blogging is that it’s another way to share your knowledge, expertise, and helpful suggestions with current and prospective clients. It also helps position you as an credible source of information in the eyes of home sellers, buyers, and property owners.
  • Real estate business cards: Probably the cheapest, yet most important real estate marketing tool of all is your business card. That calling card should be eye-catching, unique, easy to read, and contain the most up-to-date contact information. If a standard business card can’t contain all the information, websites, and other information you want to pass along, there’s always the option of getting “tent” or fold-over business cards.
  • Miscellaneous real estate marketing tools: As I alluded to earlier, having a viable real estate marketing plan requires that you have a pretty clear idea of the various marketing tools available to you, and which ones would be the most productive and cost effective. In closing… here are a few more real estate marketing ideas, which may or may not be appropriate for you at this time: real estate marketing newsletters, brochures, door hangers, real estate text message marketing, pay-per-click advertising, Facebook advertising, Youtube advertising, real estate video marketing, newsletters, press releases, newspaper advertising, radio and TV advertising, billboards, a distinctive voice mail message, seminars for first-time home buyers, personalized calendars, and a free competitive market analysis.

Thanks for checking out my latest ideas and thoughts on real estate postcard marketing, real estate prospecting letters, online real estate marketing, and other strategies for drumming up more client business and increasing your pipeline of sales leads.

 

Stay tuned to this blog for more real estate marketing ideas and tips in the very near future.

Best of luck in all your real estate marketing campaigns, both large and small!

–Joel
Real estate marketing blogger, freelance writer, Internet entrepreneur

 

 

*Disclaimer: Many of my blog posts contain links to digital products, marketing services, and websites for which I am compensated affiliate.

 

 

 

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New Real Estate Agent Introduction Letter Tips

If you’re a new real estate agent, either to a particular farming area or to the real estate profession, itself — one of the first orders of business is to introduce yourself. There are a variety of cost-effective ways to do that, including taking out inexpensive ads in community newspapers, sending out (free) press releases to the local media, mailing introductory postcards to your targeted neighborhoods, and sending out new agent introduction letters.

When crafting a new agent introduction letter, the main thing you want to communicate is your Unique Selling Proposition, which differentiates you from other real estate agents in your area. You need to answer a handful of questions that are on the minds of prospects, including — but not limited to — the following:

  1. Why should I choose you over other real estate agents in the area?
  2. How can you help me buy or sell a home for the best price in the shortest period of time?
  3. Will you be available when I need you?
  4. How familiar are you with local communities, school districts, property taxes, etc?

According to the website My Real Estate Letters –a leading publisher of real estate marketing letter templates — there are several different approaches you can use to convey your knowledge of the local real estate market, your dedication to superior service, and your ability help clients effectively price, market, and sell a residential property. It’s important to instill confidence in your prospects about a variety of things, including your ability to leverage “the power of the Internet, social media, email, and text messages to provide exceptional service and results.” If those talents are not among your strengths, then it would definitely be to your advantage to learn the basics of online and social media marketing, and then build upon that knowledge as you continue working with clients. Being behind the times, when it comes to email marketing, social media, and other Internet marketing options would saddle you with a competitive disadvantage.

 

 

 

 

Visit My Real Estate Letters to check out the 12 types of real estate introduction letters they provide in their marketing letter kit.* (In addition to the 320 real estate marketing and prospecting letters they offer, their website also features a free example of an expired listing real estate prospecting letter and a sample of a “thank you for your inquiry” real estate letter for agents.

Real Estate Marketing Tools and Tips

One of the challenges of sending out real estate agent introduction letters is getting recipients to open the darn envelopes. A lot of times, that’s half the battle! Possible solutions? Printing or stamping some sort of “teaser” or “look inside” message on the envelope can help boost the percentage of prospects who actually see your letter. Enclosing a small calendar or an informative article can help catch people’s attention and get them to take a look at the contents. Possible article topics to consider are home pest control, garage sale tips, best ways to reduce your water bill, techniques for lowering your heating bill, controlling energy leaks, preparing for home emergencies, pet safety, child safety, fireplace safety, barbeque grill safety, swimming pool safety, reducing dust and allergens in the home, gardening tips, and home security tips (BTW… When you order the real estate marketing letter collection*, you’ll receive a collection of 260 articles you can use that are geared to the interests of homeowners and home sellers.)

 

 

 

 

 

Thanks for checking out my latest marketing ideas for real estate agents

I’ll be posting more real estate marketing strategies, tools, and ideas in the very near future!
–Joel
Blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts feature links to products, services, and websites for which I am a compensated affiliate.

Motivational and Marketing Tips for Real Estate Agents

I don’t know if this would be considered a well-known cliche or an obscure one, but I’ve always liked the expression, “The thin skinned need not apply.”

The reason it resonates with me is that it applies to so many aspects of life — not just career advancement, starting a new business, or other obvious challenges in life. Possessing a certain degree of mental toughness helps you in everything. I also believe that having the ability to deflect rejection and not take it personally is one of the hallmarks of a successful, happy person.

Let’s face it: If you perceive yourself as insecure, overly sensitive, and easily discouraged, there are a lot of careers, goals, and rewards that will be out of your reach. While it’s not the main topic of this blog post, a positive mental attitude is worth mentioning as a crucial ingredient to being a productive real estate agent. The ability to self motivate  — especially in the face of temporary failure, setbacks, and discouragement — can make the difference between success and failure.

As Winston Churchill is often quoted as saying: “Success consists of going from failure to failure without loss of enthusiasm.” That’s easier said than done, but if success was easy, then everyone would be doing it.

Success in Real Estate Marketing

I believe a positive attitude and an entrepreneurial mindset are among the two most important attributes that real estate agents need from the beginning. If there’s not at least an inkling of that state of mind to start out with, creating it from scratch would be an uphill battle.

If a lack of motivation is a stumbling block to starting a career as a real estate agent or advancing in it, there are a lot of good books, videos, seminars, and audio programs that can help ignite your motivation and spur you on to a higher level of achievement. The first two that come to mind are Think and Grow Rich by Napoleon Hill, and The Greatest Salesman in the World by Og Mandino. As is the case with any self-help book, they’re worth reading, taking notes on, and then rereading on an as-needed basis.

Real Estate Agent Marketing Tools

Other than a lack of self motivation and self belief, another key reason many real estate agents don’t achieve their potential — either financially or professionally — is because they’re trying to “reinvent the wheel”.

That’s one of the reasons that templates for flyers, real estate prospecting letters, and email newsletters can be such time saving and productivity-boosting real estate marketing tools. If you’re currently not using professionally prepared templates for marketing letters, marketing flyers, or email marketing campaigns, then take a look at these marketing tools, templates, and informational products*:

  • Templates for Real Estate Prospecting Letters: This collection of 320 real estate marketing letters, thank you letters, and prospecting letters will not only help you generate inquiries, sales leads, and real estate referrals, but they’ll make it easier and more natural to stay in touch with people on your mailing list, existing clients, and prospective clients in your farming area.  Visit this website for more information and free examples of well-written real estate marketing and prospecting letters.*
  • Templates for Real Estate Marketing Flyers: This package of 53 professionally-designed real estate flyer templates are custom-made for real estate open house showings, exclusive listings, just listed properties, bank owned properties, short sales, new homes for sale, priced to sell properties, must see properties, and many other concepts, themes, designs, and slogans. Visit this site to view the variety of available real estate flyer templates* for real estate agents and Realtors.
  • Email Marketing Software: With this web-based email marketing software, you can build an email list of interested prospects and send them professional-looking real estate newsletters, open house announcements, home staging tips, energy saving ideas, invitations to free seminars for first-time home buyers, and updates on homes for sale. Try it out for 30 days for only one dollar !*

 

 

 

 

Thanks for checking out my latest blog post on real estate agent marketing ideas.

Stay tuned for more real estate marketing tips and tools in the immediate future.

–Joel
Freelance writer, business blogger, journalist
email: prowriter30years@yahoo.com

 

 
*Disclaimer: Many of my blog posts that pertain to real estate marketing ideas, sales letter templates, real estate postcard marketing techniques, and marketing strategies for real estate agents feature links to websites, products, and services for which I am a compensated affiliate.