Is Real Estate Prospecting More Like Farming or Fishing?

A couple days ago, I wrote a blog post on the website Real Estate Webmasters, in which I compared real estate farming to agricultural farming. The analogy I drew is that both types of farming require patience, planning, and regular attention. Whether you’re cultivating crops or cultivating client relationships, sporadic attention or neglect will result in a negative outcome. So if you want your relationships with prospective clients to stay alive and grow — as opposed to “wither” and “die” — make sure to touch base with your farming area on a regular basis.

Lots of Fish in the Sea

The reason a fishing analogy may also apply to real estate prospecting is because the more “hooks” you have in the water, the greater your chances for landing a client. Then, of course, there’s also the metaphor of “casting a wider net.”

 

Having a lot of hooks in the water can include many different real estate marketing techniques, ranging from sending out postcards and real estate farming letters to expanding your Internet presence through blogging, email marketing, and website optimization (SEO). Social media marketing and video marketing strategies are other ways to extend your networking reach and increase online engagement.

Marketing Tools for Real Estate Agents

  • Real Estate Marketing Letters: There are dozens of cost effective ways to connect with prospective clients, as well as and existing ones, such as email marketing and direct mail marketing. Since time, patience, and energy are all precious commodities, it makes sense to have access to a ready-to-use collection of real estate prospecting letters that can be customized for first-time home buyers, expired listing prospects, FSBO prospects, former clients you’d like to reconnect with, and prospects in your farming area looking for real estate help to sell their home. If you’d be interested in a ready-to-use kit of real estate marketing templates, visit this website.* In addition to the dozens of real estate introduction letters, real estate farming letters, and real estate thank you letters it includes, the marketing kit also features a collection of newsletter articles you can publish and share with your email subscribers, as well as prospects in your farming area, and visitors to your real estate website. Even if you decide not to purchase the collection of 320 real estate letters and 260 newsletter articles in the marketing kit, the website features a free sample of an expired listing prospecting. That alone is worth the price of admission (which, of course, is free!). Simple click on the yellow “samples letters” button, and you’ll have immediate access to two real estate marketing letters: the expired listing prospecting letter and a real estate thank you letter.
  • Real estate email marketing tools: No real estate marketing plan is complete without some sort of email marketing strategy in place. Email marketing services, such as Constant Contact, Mail Chimp, GetResponse, AWeber, Campaigner, and Fluttermail* can be extremely helpful, if not indispensable, tools for automating your email marketing campaigns and effectively managing your subscriber lists.
  • Real Estate Flyers: Since image and presentation are everything — or at least close to it — it’s crucial to convey a professional and polished image. One of many ways to accomplish that is by distributing well-designed real estate flyers. Whether you’re planning an open house or an email marketing campaign, having a set of real estate flyer templates on hand can help you save time and make a positive impression on your prospects. To get a kit of 53 real estate flyer templates that you can customize and send out in just minutes, visit Turnkey Flyers*.

Stay tuned to this blog for more real estate marketing tips, prospecting strategies, and lead generation ideas.

Thanks for checking out my latest thoughts on marketing for real estate agents.

Best of luck with all your real estate marketing campaigns — both large and small!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

*Disclaimer: Many of my real estate marketing blog posts contain links to digital products, real estate marketing templates, and email marketing services for which I am a compensated affiliate.

Effective Real Estate Agent Marketing Tools and Templates

If you’re a real estate agent who loves to write, than you definitely have an advantage over those who actively dislike it. Since real estate marketing success is so dependent on educating prospects, sharing information, and presenting yourself in the best possible light, you can see how being a prolific writer can give you a competitive edge in the marketplace. When you get in the habit of providing real estate prospects and clients with relevant information, helpful tips, and ‘news you can use’ on a regular basi, then you’ll develop a reputation as a knowledgeable and authoritative real estate advisor.

Being regarded as a credible source of information can give you a competitive edge in the marketplace and position you as an expert. That can be a building block to winning over more clients, generating more referrals, and becoming a sought-after real estate agent.

Real Estate Marketing Solutions

The big question is: What do you do if you love selling real estate and helping clients find the home of their dreams, BUT you hate writing? There are a lot of potential solutions, including hiring a freelance writer to create a series of quality articles for your blog, website, or monthly real estate newsletter.

Another approach is to purchase an assortment of professionally written articles that you can use on an as-needed basis to provide helpful advice and tips to prospects in your farming area, subscribers to your email newsletter, and visitors to your website.

If you’re looking for worthwhile content to share with existing and prospective real estate clients, a great starting point is a marketing kit available through a website called My Marketing Letters. They offer a package of real estate marketing tools which consist of 260 articles you can use to promote your services and 320 real estate marketing letter templates for virtually any purpose. If you ever suffer from “writers’ block” or would like to provide your prospects with value-added information, then check out this set of real estate marketing tools* you can download and begin using, right now.

Thanks for checking out my latest blog post on effective real estate marketing strategies. Stay tuned for more ideas on marketing tools for real estate, how to write effective prospecting letters, and the benefits of using real estate marketing templates.*

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

 

Marketing Ideas for Real Estate Agents

The problem with real estate marketing is that there are dozens of different directions you can go in at any point in time, and it’s easy to spend a pile of money without seeing any meaningful results.

One key question that needs to be answered as you develop your real estate marketing plan is “How does one define ‘results’?” Well, results can mean a lot of things, but the bottom line is that if a particular real estate marketing strategy does not eventually put money in your pocket, then it’s not benefiting you, your family, or your business.

When it comes to evaluating real estate agent marketing ideas, “results” can mean any of the following:

  • A phone call inquiring about your services
  • An email message that leads to an appointment
  • A subscription request to your real estate agent newsletter
  • A website visitor who fills out your online inquiry form
  • A comment on your blog
  • A posting on your Facebook page or other social media account
  • An inquiry from the media: This could be in response to a press release, a blog post, an article that appeared on your website, a letter to the editor you wrote, or something else that could trigger the interest of a journalist.

Results from marketing can come in a lot of different forms, and it’s necessary to identify the real estate lead generation strategies that are the most productive and cost effective. If you’re planning a real estate advertising campaign, it’s usually best to establish a conservative budget and stick with it. If you don’t carefully evaluate advertising options and keep track of advertising expenses, paid advertising — including online lead generation methods, such as Pay Per Click (PPC) — can burn through your entire marketing budget in no time.

That’s not to say that real estate advertising doesn’t work, but the ad itself has to be effective and have several things working in your favor. For example, the real estate ad should meet the following criteria:

  1. It should have an engaging and persuasive message. In other words, it should catch your prospects’ attention and motivate them to contact you — assuming, of course, they’re in the market for the services of a real estate agent or Realtor. A helpful acronym to keep in mind for ads, real estate marketing letters, email marketing messages, and most other forms of advertising and marketing is “AIDA.” Those letters stand for “Attention”, “Interest”, “Desire”, and “Action.” If your past ads, real estate postcard campaigns, prospecting letters, or other real estate marketing efforts have failed to produce a good response rate, it may be because there was a flaw or weakness in some aspect of your message, the way your message was presented, or the way it was delivered. Choosing the right media and positioning can also be a major factor in an ad’s success or failure.
  2. The concept of “Top of Mind Awareness” is a vital element of lead generation and client prospecting in real estate agent marketing. The two components of accomplishing that objective are maintaining frequent visibility and projecting a positive image. You want prospects to think of you and call you first when they’re ready to sell or buy real estate. To the extent that it’s possible, you also want every contact with a prospect or client to be positive, upbeat, and forward looking.

 

 

 

 

Real Estate Agent Marketing Tools

Here a few cost-effective marketing tools* that can be helpful in projecting a professional image, engaging your audience, and presenting yourself in a positive light:

  1. Real estate marketing letter templates: A company I’ve been working with for a number of years has created a set of professional real estate agent marketing letters that can help increase your response rate to direct mail campaigns, boost the number of referrals and real estate leads you generate every month, and expand the success of email marketing campaigns. Visit this website for more information, real estate marketing ideas, and a free sample of an expired listing prospecting letter. This unique collection of real estate marketing letters can save you hours of valuable time and help you streamline the process of prospecting, networking, and generating real estate leads. What makes this real estate marketing kit even more valuable is the fact that is also contains 260 informative articles that you can publish in your own client newsletter, email updates, direct mail campaigns, introduction folders, and much more. Whether you need a professionally written real estate agent introduction letter, a short sale prospecting letter, .a series of FSBO prospecting letters, a new agent announcement, or a letter to first-time home buyers, this easy-to-use software will help increase your productivity, your response rate, and the number of clients and prospective clients in you pipeline.
  2. Real Estate Flyer Templates: Since image IS everything and you don’t get a second chance to make a great first impression, it’s vitally important to put your best foot forward when distributing any kind of real estate marketing materials, including real estate open house flyers and real estate email flyers. For the same reasons that home staging is a key element of effective real estate marketing, well-designed real estate marketing flyers can also make a big difference in the perception prospects have of homes you’re listing and showing. If you’re looking for real estate flyer design ideas or templates you can use to promote an open house, new listing, short sale, or reducing price offering, then visit this online source of real estate listing flyers.*
  3. Real Estate Farming Postcards: A tried-and-proven method of staying in touch with real estate prospects in your farming area is mailing out real estate marketing postcards. Real estate postcard marketing can be a good complement to a prospecting letter campaign, because one strategy reinforces the other. It also helps boost your recognition factor and your Top of Mind Awareness. If you’re looking for postcard marketing tips to get the most ROI from your next postcard marketing campaign, visit this website* about real estate postcard marketing or check out a series of articles I posted on my my website.
  4. Real Estate Email Marketing: One essential component of a successful real estate online marketing campaign is email marketing. Web-based email marketing software is available from a variety of services, including Constant Contact, AWeber, Get Response, Mail Chimp, and Flutter Mail. By inserting a small subscription form on your website — an “autoresponder” –you can automatically collect names and email addresses of site visitors who sign up for your real estate newsletter, email updates, mailing list, or special announcements.

That’s an overview of some real estate marketing strategies, templates, and marketing tools that can help you stand out from the competition and convert more real estate prospects to long-term clients and sources of referrals.

Stay tuned to this blog for more real estate marketing ideas, tips, and tools!

Thanks for stopping by.

–Joel
Freelance writer, real estate marketing blogger, consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts generally feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

10 Real Estate Marketing Ideas for Agents and Realtors

Aside from the need to be self motivated, extremely knowledgeable, and service oriented, likability and credibility are two key catalysts that determine success for real estate agents. There is a formula for real estate marketing success, and a fundamental part of that formula is the public’s perception of you.

Real Estate Marketing Strategies

There’s a well known saying in the sales and marketing world, which I’ve adapted to the real estate profession:

Your chances of winning over prospective real estate clients is strongly influenced by whether those prospects know you, like you, and trust you.

Being “known, liked, and trusted” are of such paramount importance that those priorities should be focal points of any real estate marketing strategy.

Expanding your visibility and establishing credibility are two branches of that strategy, which can help you create momentum and be more effective in all your marketing efforts. Visibility is crucial for creating top-of-mind awareness, and credibility is a necessary component of trust.

Elements of a Real Estate Marketing Plan

Here are 10 real estate marketing ideas and strategies for creating and reinforcing visibility, name recognition, and credibility in your farming area and local community.

  1. Create an active real estate blog: “Active” is the operative word, because a frequently updated blog is seen as being more timely, relevant, and meaningful to prospects, your client base, and potential blog followers. If you don’t have the time or inclination to be a blogger, then perhaps you can find someone who can “ghostwrite” blog posts for you. Obviously, that person would need to be a good writer and have the ability to create short, but informative articles on a regular basis. (BTW… Feel free to contact me at¬†prowriter30years@yahoo.com if you’re in the market for a freelance writer.)
  2. Be a local columnist: Many local periodicals, weeklies, and daily newspapers will welcome the opportunity to have a knowledgeable real estate expert provide them with informative and well thought-out articles, columns, editorials, or blog posts. This can be an opportunity to increase your local visibility, boost your credibility, and expand your name recognition, without having to tap into your marketing budget. Public relations strategies are among the most overlooked approaches to building the reputation, visibility, and credibility of Realtors and real estate agents. And speaking of public relations…
  3. Distribute press releases: I used to be employed in the public relations field, so I have a relatively high comfort level using marketing tools like press releases and media advisories. Submitting press releases to local media outlets is actually simpler than you might think. First of all, the press announcements have to be considered somewhat “newsworthy” and not blatantly self promotional. Press releases can be either e-mailed or postal mailed, and should answer the journalistic questions of “Who? What? Where? When? Why? and How?” The information in a press release should generally be organized in order of descending importance, and include a headline, the date, who to contact for more details, and a boilerplate paragraph at the end of the announcement about you or your agency.
  4. Publish an email newsletter: There are several email marketing services available, including Fluttermail*, which can provide you with easy-to-use email marketing templates, email list management tools, autoresponder capabilities, and much more. By inserting a small subscription box (form) on your website or blog, you can collect the email addresses of interested prospects. You have many options when it comes to providing subscribers with worthwhile content, including writing your own newsletter content, hiring a freelance writer, or purchasing a collection of professionally written articles that target the interests of homeowners, property sellers, and first-time property buyers. Get more information here.*
  5. Mail out real estate prospecting letters: Professionally written marketing letters can be an integral part of a well orchestrated real estate marketing plan. Whether you’re sending out a real estate agent introduction letter to your entire farming area or targeting a specific group of prospects, such as expired listing home owners or FSBO prospects, reaching out to people, via email or postal mail, is a proven lead generation technique. If you’d like to save time and maximize the effectiveness of your real estate prospecting letters, check out a professionally created kit of real estate marketing letters for agents and Realtors that I’ve been featuring on my blogs and website for years*.
  6. Real estate postcard marketing: Postcard marketing is a time-tested method for generating leads, getting your name and photo out there, and increasing your visibility in a real estate farming area. According to Jeff Charlton, the author of Real Estate Postcard Marketing’s Best Kept Secrets*, the reasons many postcard marketing campaigns produce disappointing results are a lack of originality, a failure to create high perceived value, and mediocre postcard designs.
  7. Real estate video marketing: As your clients, prospects, and other real estate agents continue to become more Internet savvy, real estate websites that feature video presentations will have a decided competitive edge, in terms of being more engaging, captivating, and professional looking. Posting real estate marketing videos on video sharing websites, such as Youtube, can also help you generate more website traffic, sales leads, and online visibility. Appearing in a real estate video — assuming you’re comfortable in front of the camera — can also increase your recognition factor, personal branding efforts, enhance your credibility, and reduce sales resistance when you meet prospects in person. In some cases, it will have the effect of turning a cold call into a “warm call,” because if they’ve seen you in a video, you won’t be perceived as a complete stranger.
  8. Real estate marketing flyers: Being able to quickly design, print out, and distribute professional-looking real estate marketing flyers can help you cost-effectively spread the word about an upcoming open house, new property listing, a price reduction, a real estate investment opportunity, or a short sale. Real estate marketing flyers can be distributed in a variety of ways, including email, postal mail, front-yard brochure holders, community bulletin boards, open houses, or through cooperative relationships with other businesses and professionals. Visit this website for examples of professionally designed real estate flyer templates.*
  9. Real estate business cards: Perhaps the cheapest, yet most valuable real estate agent marketing tool you’ll every use is your business card. It pays to hand them out liberally and make sure they’re always professional looking and up to date.
  10. Real estate marketing materials: In addition to business cards real estate marketing flyer templates, there are other cost-effective ways to market yourself, such as real estate door hangers, brochures, mini calendars, greeting cards, exhibits at trade shows and community fairs, and first-time home buyer kits.

Thanks for checking out my latest marketing ideas for real estate agents, including real estate prospecting letters, blogs, newsletters, public relations methods, and other cost-effective real estate marketing strategies.

Stay tuned for more real estate marketing tips over the next few days.

–Joel
Freelance blogger, writer, marketing strategist
email me at prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts features links to digital products, marketing templates, websites, and services for which I am a compensated affiliate.