A couple days ago, I wrote a blog post on the website Real Estate Webmasters, in which I compared real estate farming to agricultural farming. The analogy I drew is that both types of farming require patience, planning, and regular attention. Whether you’re cultivating crops or cultivating client relationships, sporadic attention or neglect will result in a negative outcome. So if you want your relationships with prospective clients to stay alive and grow — as opposed to “wither” and “die” — make sure to touch base with your farming area on a regular basis.
Lots of Fish in the Sea
The reason a fishing analogy may also apply to real estate prospecting is because the more “hooks” you have in the water, the greater your chances for landing a client. Then, of course, there’s also the metaphor of “casting a wider net.”
Having a lot of hooks in the water can include many different real estate marketing techniques, ranging from sending out postcards and real estate farming letters to expanding your Internet presence through blogging, email marketing, and website optimization (SEO). Social media marketing and video marketing strategies are other ways to extend your networking reach and increase online engagement.
Marketing Tools for Real Estate Agents
- Real Estate Marketing Letters: There are dozens of cost effective ways to connect with prospective clients, as well as and existing ones, such as email marketing and direct mail marketing. Since time, patience, and energy are all precious commodities, it makes sense to have access to a ready-to-use collection of real estate prospecting letters that can be customized for first-time home buyers, expired listing prospects, FSBO prospects, former clients you’d like to reconnect with, and prospects in your farming area looking for real estate help to sell their home. If you’d be interested in a ready-to-use kit of real estate marketing templates, visit this website.* In addition to the dozens of real estate introduction letters, real estate farming letters, and real estate thank you letters it includes, the marketing kit also features a collection of newsletter articles you can publish and share with your email subscribers, as well as prospects in your farming area, and visitors to your real estate website. Even if you decide not to purchase the collection of 320 real estate letters and 260 newsletter articles in the marketing kit, the website features a free sample of an expired listing prospecting. That alone is worth the price of admission (which, of course, is free!). Simple click on the yellow “samples letters” button, and you’ll have immediate access to two real estate marketing letters: the expired listing prospecting letter and a real estate thank you letter.
- Real estate email marketing tools: No real estate marketing plan is complete without some sort of email marketing strategy in place. Email marketing services, such as Constant Contact, Mail Chimp, GetResponse, AWeber, Campaigner, and Fluttermail* can be extremely helpful, if not indispensable, tools for automating your email marketing campaigns and effectively managing your subscriber lists.
- Real Estate Flyers: Since image and presentation are everything — or at least close to it — it’s crucial to convey a professional and polished image. One of many ways to accomplish that is by distributing well-designed real estate flyers. Whether you’re planning an open house or an email marketing campaign, having a set of real estate flyer templates on hand can help you save time and make a positive impression on your prospects. To get a kit of 53 real estate flyer templates that you can customize and send out in just minutes, visit Turnkey Flyers*.
Stay tuned to this blog for more real estate marketing tips, prospecting strategies, and lead generation ideas.
Thanks for checking out my latest thoughts on marketing for real estate agents.
Best of luck with all your real estate marketing campaigns — both large and small!
Freelance writer, business blogger, marketing consultant
*Disclaimer: Many of my real estate marketing blog posts contain links to digital products, real estate marketing templates, and email marketing services for which I am a compensated affiliate.