Where to Buy Real Estate Marketing Templates

Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.

When you try to reinvent the wheel or be a jack of all trades, then you’re failing to leverage your strengths and make the most of time-saving marketing tools.

Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.

Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.

Useful Real Estate Marketing Tools

If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:

  • Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
  • Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
  • Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.

Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.

Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.

Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.

–Joel
Freelance writer,  blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.

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Boost the Response Rate to Your Real Estate Prospecting Letters

Whether you’re a new real estate agent or a seasoned Realtor, one of your primary objectives is generating new leads, real estate referrals, and inquiries. Over the past couple decades, the Internet has created a growing number of opportunities for connecting with clients, generating leads, and increasing your visibility, locally, regionally, and beyond.

Although effective real estate marketing can consist of dozens of techniques ranging from postcard mailing campaigns to social media marketing strategies, one thing that will never go out of style is a well-written real estate prospecting letter or email message. Letters to targeted prospects, existing clients, or business contacts you can network with can be a valuable tactic for keeping your pipeline active. There are many opportunities — many of which are often missed — to use a well-written real estate marketing letter or relationship-building letter to generate more business. Here are a few examples:

  1. Real estate expired listing letters
  2. FSBO real estate prospecting letters
  3. Short sale prospecting letters
  4. Home staging letters
  5. Real estate introduction letters
  6. Free comparative market analysis
  7. Open house letters
  8. Real estate thank you letters
  9. Letters to other agents and brokers
  10. Real estate referral letters
  11. Holiday and seasonal reminder letters
  12. Congratulatory letter to new parents
  13. Invitation to home buying seminar
  14. New office or agent announcement letters
  15. Just sold/just listed letters/postcards

With a little imagination and planning, you can identify many opportunities to use both email marketing and old-fashioned direct mail marketing to raise your visibility, cultivate business relationships, and generate inquiries, leads, and new real estate listings.

How to Write Effective Real Estate Prospecting Letters

What separates an “effective” real estate marketing letter from one that immediately gets relegated to the recycling bin? There are a lot of strategies to catching people’s interest and getting them to take action, but here are a few tips, observations, and pointers to help boost your response rates:

  • At the risk of stating the obvious: Envelopes that display the words “current resident” (or anything similar to that) will most likely produce a much lower response rate than mailings have a more personalized address on them.
  • You can often increase the percentage of mailings that will be opened (and read) by making reference to something valuable on the inside, such as [brainstorming here] “free calendar” … “money-saving tips inside” … “the latest neighborhood news” … “important update on property values” … “free comparative market analysis” … “I’ll spring for the coffee!”
  • In email marketing letters, announcements, or invitations, it’s the subject line, of course, that will entice the recipient to read the message. Using the prospect’s first name in the subject line is one effective way to maximize the number of people who open and read your message. Arousing their curiosity is another.
  • While real estate marketing letter templates can be an excellent starting point, it’s usually advisable to customize and personalize your letters as much as possible. By doing your best to infuse the letter with your personality and avoid empty-sounding promises or tired sales cliches, your letter will stand a stronger chance of being noticed and responded to.
  • In the real estate letter, itself, make sure to include two or three “calls to action.” In other words, invite the reader to take one (or more) of the following actions:
  1. Call you
  2. Email you
  3. Inquire with a text message
  4. Visit your website or Facebook page
  5. Check out your latest blog post on [some intriguing, timely, or attention-grabbing topic]
  6. Stop by at your office, a trade show booth you’re manning, a a fund-raising or community event you’ll be attending, or an upcoming open house
  7. Connect with you on Linkedin
  8. Subscribe to your email list, real estate newsletter, Twitter announcements, YouTube channel, or Instagram updates

As a side note, a good place to insert one of your “calls to action” is in the P.S. at the end of the letter. Many people tend to visually scan a letter, rather then read it word for word, so if you have a P.S., bullet points, plenty of “white space,” and maybe a sprinkling of bold, underlined, or highlighted words, you can make it easy to get your main points across without inundating your clients, prospective clients, and associates with TMI (too much information)!

By the way, if you love writing and blogging (like I do), then a blog can be an excellent way to connect with your target audience, raise your stature as a source of authoritative information, and increase your “search engine visibility.” Contact me, if you need an experienced “ghost writer” to create original and relevant content for your blog. You can also get already written content for use in your real estate newsletter, website, emails, real estate letters, and blogs from a website called “My Real Estate Letters.*”

 

 

 

 

 

Thanks for checking out my latest blog post on real estate marketing strategies, prospecting letters, and lead generation ideas.

–Joel
Freelance writer, marketing consultant, blogger
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts feature links to websites, software,and digital products for which I am a compensated affiliate.

Real Estate Prospecting Letters and Tools That Generate Leads

Whether you’re talking about the effective use of real estate prospecting letters or other forms of generating leads, it pays to be an eternal optimist. However, persistence and optimism only go so far if you’re barking up the wrong tree or traveling east looking for the perfect sunset.

So in your quest to generate as many qualified real estate leads as possible, what are some good strategies and ideas to keep in mind that will help you get the best return on your time and marketing costs? Here are a few suggestions that will help you avoid some common,,but avoidable pitfalls that many real estate agents tend to encounter:

  1. Don’t reinvent the wheel. Since time is money and eternal optimism has a limited shelf life, avoid the trial-and-error approach to real estate marketing, as much as possible. One way to save time, avoid frustration, and increase your productivity is by using real estate sales letter templates. That way, you don’t find yourself sitting in front of a blank computer screen waiting for your marketing letter to start writing itself. If writing effective real estate letters is not your forte, then starting with a professionally written template can help you avoid the energy-draining process of trying to create a persuasive, targeted letter that will capture your prospects’ attention and prompt them to take action — like picking up the phone, sending an email inquiry, visiting your Facebook page, reading your latest blog post, stopping by your open house this weekend, or whatever action you’d like them to take.
  2. Target your audience and customize your message. One of the least effective approaches to mailing out real estate farming letters or conducting and email marketing campaign is to attempt to be all things to all people. Keeping in mind that people like to be treated as unique individuals rather than one of many recipients of a mass mailing, it makes sense to segment your email list and send targeted mailings to postal mail prospects.
  3. Capture email addresses of interested real estate prospects who visit your website or blog. You can accomplish that by auto-responder form that is typically offered by many email marketing services, such as Constant Contact, AWeber, GetResonse, MailChimp, Fluttermail, and many other email marketing options. One of the many advantages of using a comprehensive email marketing service is that it includes an opt-in system, which assures that prospects who receive your email messages actually requested and confirmed that they want to be on your list. Opting out is usually as easy as clicking on a link or two, so that virtually eliminates complaints related to people receiving unwanted emails.
  4. Increase your visibility and name recognition as much as possible. Even before social media marketing came along, there were dozens of ways to increase your visibility, make your name more recognizable, and generate low-cost publicity. Now, with the availability of all kinds of online real estate marketing tools, the possibilities are only limited by your comfort zone, your budget, and your Internet marketing savvy! Online real estate marketing examples run the gamut from real estate video marketing and text marketing to social media marketing methods, such as Linkedin, Facebook, Twitter, Pinterest, and Instagram. Obviously, it’s not practical to do it all, unless you hire a social media marketing freelancer, agency, or employee to handle social media campaigns for you. Many real estate agents can’t justify the expense of doing that, but with all the cost-effective real estate marketing strategies available to you, an all-out social media marketing campaign is not necessary.
  5. Build relationships with letters. Making full use of your email subscriber list, along with sending out the occasional postal mail prospecting letter, can help cultivate ongoing relationships and boost your top-of-mind awareness in your farming area and beyond. In addition to sending our holiday greetings and periodic newsletters, you can also stay in touch with your current and prospective customers by providing local real estate market updates, property maintenance tips, home staging suggestions, just-listed or just-sold announcements, and even lists of trusted home improvement contractors — provided you’re really confident in their ability to consistently provide great service, quality, and value.

If you need professionally written content for real estate prospecting letters, referral requests, thank you letters, seasonal “stay in touch” letters, open house invitations, holiday greetings, energy saving tips, letters targeting renters, FSBO prospecting letters, and expired listing prospecting letters, then check out this website.* I’ve been affiliated with them for more than ten years, and I know they provide a valuable resource for real estate agents, Realtors, and agencies.

Thanks for checking out my latest blog post on real estate marketing ideas, marketing tools, and prospecting letters.

Stay tuned for more ideas and marketing strategies in the very near future!

–Joel (prowriter30years@yahoo.com)

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*Disclaimer: My blog posts feature links to products, services, and websites for which I am a compensated affiliate.