Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.
Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.
Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.
Useful Real Estate Marketing Tools
If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:
- Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
- Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
- Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.
Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.
Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.
Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.
Freelance writer, blogger, marketing consultant
*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.