Whether you’re a new real estate agent or a Realtor focusing on expanding your marketing reach, this blog will offer some solid real estate marketing ideas, tools, and strategies aimed at helping you generate more leads and sales.
Here’s an overview of some of the real estate advertising and marketing resources that can help you achieve your objectives:
- Real estate marketing letters, which include prospecting letters, introduction letters, thank you letters, requests for referrals, and real estate marketing letters that make reference to a mutual acquaintance.
- Real estate postcard marketing, which can be subdivided into three different categories: “just sold” postcards, “just listed” postcards, and real estate advertising/ marketing postcards that have a catchy photograph and headline on one side and a “call to action”, an effective marketing message, and your contact information on the other side.
- Real estate marketing flyers: Well designed marketing flyers can be used in a variety of ways to generate interest in your property listings. There are two benefits to purchasing a set of professionally designed real estate flyer templates: 1) They can save you time and frustration, and 2) They present your homes for sale and you in a more professional light. In addition to handing out real estate marketing flyers at open houses and in brochure dispensers in front of the house, you can also enclose them with your real estate marketing letters. Flyers are also usually quite adaptable to my next category…
- Real estate email marketing: The ideal real estate marketing campaign includes a method of gathering e-mail addresses of prospects who have expressed interest in receiving updates, announcements, and newsletters from you. One way of gathering email address is by using an autoresponder system, which is typically included in most e-mail marketing programs that you can subscribe to, like Constant Contact, Mail Chimp, GetResponse, AWeber, and Fluttermail.
- Real estate advertising: Keeping in mind that most buyers and sellers of real estate tend to search online for real estate agents and homes for sale, websites like Trulia and Zillow are worth considering when planning a real estate marketing campaign.
- Web-based real estate marketing: A vital component of any web-based real estate marketing program is having a professionally designed website that’s optimized for the major search engines, primarily Google. In addition to being updated on a regular basis, an effective real estate marketing website should also include an autoresponder I referred to earlier. It’s basically a short form website visitors can fill out and submit to be included on your mailing list. Building an opt-in list of prospective real estate clients is a key aspect to any well-planned real estate marketing plan.
Stay tuned to this blog for more real estate advertising/marketing ideas. Thanks for stopping by.