Successful web-based marketing typically focuses on four things:
- Generating qualified leads
- Achieving high visibility on the search engine results pages of Google, Yahoo!, and Bing
- Building your recognition factor and credibility
- Maintaining Top of Mind Awareness by staying in touch with your list of real estate leads
By developing an integrated marketing campaign, you’ll find that one aspect of your real estate marketing plan works in concert with other aspects of your real estate marketing program. A real estate marketing tool that can be extremely helpful, if not essential, for generating leads online, staying in touch with your leads, and managing your list of online prospects is an e-mail marketing program like Constant Contact, Mail Chimp, GetResponse, AWeber, MyEmma, FlutterMail, and several others. Most of these e-mail marketing programs enable you to place a sign-up form on your website, create newsletters or real estate marketing letters that can be emailed to your list at predesignated intervals (once a week, for instance), and you can send a special announcement or “email blast” to your list whenever you choose to do so. If you devote a few hours to staying in touch with your prospect list, every week, an email marketing program, such as the ones mentioned above, can be an indispensable real estate marketing tool. It’s worth it to gain a working knowledge of how to use an auto-responder and cultivate client relationships through the emailing of real estate newsletters, informative articles, and professionally written real estate marketing letters.
Other Web Based Real Estate Marketing Ideas
- Write a real estate blog: If you’re a halfway-decent writer and provide your audience with relevant information on a regular basis, it can help you reach more prospective clients, generate real estate leads, and build credibility and name recognition.
- Become a regular on Linkedin: If you haven’t established a profile and a presence on Linkedin, consider getting involved. It can be a great way to network with people in your your community and beyond. Some people think it’s a more effective way of social networking than Facebook, Twitter, and Google+.
- Media relations=free publicity. Reporters, editors, and bloggers are always looking for ideas for articles, news stories, news features, and new angles to old topics. Consider developing your own “media relations program” by periodically contacting local real estate/business reporters and let them know you’re available for interviews, background information about a real estate news story, or comments. Being quoted in the media increases your name recognition, credibility, and positions you as a local expert in the real estate field. This is a real estate marketing idea that does not occur to many agents and Realtors, so if you do it, then it could help give you a competitive edge and help you stand out among the crowd.