Generate Leads With Real Estate Introduction Letters

As a new real estate agent or Realtor in a particular farming area, one of your first orders of business is to build name recognition. There are a variety of cost-effective methods you can use to introduce yourself to prospective clients in your community, including the following ideas:

  • Sending out real estate agent introduction letters, via either postal mail or email
  • Distributing press releases to the media introducing yourself
  • Creating a new blog to introduce yourself and share relevant information with prospects, existing clients, and the local media
  • Launching a real estate postcard marketing campaign
  • Developing a content-rich real estate website

There are actually dozens of potential real estate marketing strategies you can  use to introduce yourself as a real estate agent to your local area, including social media marketing, real estate video marketing, publishing a monthly newsletter, and content marketing (having your articles published on websites related to real estate marketing, home ownership, the local real estate market, the desirability of living in your community, and so on).

The Role of Real Estate Introduction Letters

As you’ve heard countless times, prospects generally need to be exposed to your name, your face, and your message several times before being receptive to doing business with you. One of the most important principles in real estate marketing is that people gravitate to Realtors and real estate agents who they know, like, and trust. Building recognition, credibility, and trust is an ongoing, gradual process comparable to building a house. You start with the foundation, construct the framework, and then methodically create a cohesive and long-lasting structure from there.

In many ways, a real estate agent introduction letter is like the foundation of a new building. The intro letter sets the stage for future contacts and it opens the door to inquiries, lead generation, and potential client relationships.

It’s a starting point.

Introduction Letter Templates

Although “canned” real estate introduction letters can sometimes be a turn-off to potential clients, you can use marketing letter templates to your advantage by personalizing the content in them.

A website I’m affiliated with, called “My Real Estate Letters“, offers an extensive marketing kit for new agents and Realtors, consisting of 12 different versions of real estate introduction letters, as well as professionally written real estate prospecting letters, thank you letters, real estate newsletter content, and an assortment of farming letters and relationship-building tools.


 

Visit this website* for more information, including a free sample of an expired listing prospecting letter. Navigational tip: When you go to the website, click on the yellow button that says “Sample Letters” to view the free example of a real estate prospecting letter template.

Thanks for checking out my latest post on the many aspects of marketing real estate.

Stay tuned to this real estate marketing blog for more prospecting ideas, marketing tools, and lead generation strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 
*Disclaimer: This real estate marketing blog features links to prospecting letter templates for real estate agents, digital products, real estate farming letters, email marketing services, and real estate marketing tools for which I am a compensated affiliate.
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The Ingredients of a Successful Real Estate Prospecting Letter

In many ways, the real estate prospecting letter is one of the most basic, yet powerful marketing tools available to real estate agents and Realtors. Unfortunately, this marketing tool is not always used to its fullest potential . The effectiveness of real estate prospecting letters is often directly proportional to these five variables and how well they’re applied:

  1. How engaging is the letter? The extent to which you’ve caught and held your prospects attention — starting from the first sentence of the letter — is crucial.
  2. Key features to include: How well does the prospecting letter flow from one idea to the next, establish a need for your services, highlight your unique qualifications and availability, and mention relevant market conditions that make it a favorable time for home owners or house hunters to take action now on their real estate goals (rather than waiting for conditions to improve or change)
  3. Call to action: The inclusion of more than one “call to action” (telling your prospects what to do when they finish reading your letter) can help boost your response rate.
  4. First Impressions: Is your real estate prospecting letter visually inviting…  or cluttered-looking and verbose? The answer to that question will impact the response rate to your marketing letter.
  5. Incentives and Curiosity Factor: Have you immediately aroused curiosity, grabbed attention, or given your prospects any incentive to open the envelope or click on the subject-line of your marketing email? If not, many of your prospecting letters will not see the light of day!

Maximizing the Impact of Your Real Estate Prospecting Letter

What else can you do to increase the response rate to your prospecting letters? Here are a few quick ideas that can help you generate more inquiries, leads, and clients:

  • Realize that sending out prospecting letters is an ongoing process, in which success can be defined in more than one way. Obviously, the intention of any real estate marketing strategy is to acquire more clients and generate additional income. However, if your real estate prospecting letter results in more visits to your blog, subscriptions to your email newsletter, or enhanced name recognition in your farming area, then your mailing campaign has achieved a degree of success. Of course, if the marketing letter produces phone calls, email inquiries, referrals, or additional visits to your next open house, then all the better!
  • Real estate prospecting letter templates are a good starting point for crafting a well-written marketing message to prospective clients in your farming area. If you’re looking for an extensive collection of professional real estate marketing letters for virtually any purpose — including relationship building — then visit this site*. Whether or not you decide to download the complete kit of 320 real estate marketing letters, the website features a free sample of an expired listing prospecting letter, which can provide both guidance, usable content, and structure to your letter-writing efforts. To view the sample marketing letter template*, click on the yellow “sample letters” button” on the website.



Thanks for checking out my latest thoughts and ideas on real estate prospecting tools and lead generation strategies. Stay tuned for updates in the near future!

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog features links to prospecting templates, real estate marketing letters, email marketing services, and digital products for which I am a compensated affiliate.

 

 

Marketing Letters for Real Estate Agents and Realtors

Real estate marketing letters can serve many purposes beyond just staying in touch with prospects in your farming area. As an example, you can tailor your marketing letters to generate leads and forge relationships with specific segments of your target groups, such as FSBO prospects, expired listing prospects, and first-time home buyers.

 

In all cases, however, your real estate marketing letter needs to communicate key four points, in order to be optimally effective:

 

 

  1. The fact that you are a licensed, trained, and qualified real estate agent or Realtor
  2. Your priorities: Your prospecting letter needs to emphasize the fact that your top priorities include providing exceptional service, making yourself available on an as-needed basis, and producing the best possible results for your clients.
  3. Nothing succeeds like success: If you’ve recently sold properties in your farming area, it can help lower sales resistance and boost your marketability to mention your recent successes — especially if you sold houses at or above the asking price. Demonstrating the ability to sell homes quickly also carries a lot of weight in the minds of potential real estate clients. As a side note, there are a variety of ways to establish yourself as an authority on the subject of real estate marketing and the local real estate market, including blogging, distributing a monthly real estate newsletter (via email or postal mail), and being featured, quoted, or mentioned in media interviews, news stories, or popular local blogs.

Real Estate Agent Marketing Plan

There are several different kinds of real estate marketing letters — including Realtor introduction letters, real estate thank you letters, and real estate farming letters — and they are all important elements of a well executed real estate marketing plan.

The benefits of incorporating letter writing, email marketing, and direct mail marketing into your real estate marketing plan include the following:

  • Top of Mind Awareness: If your prospects hear from you on a regular basis, then there’s a greater chance they’ll think of you when they’re ready to sell their home. (If “you’re out of sight, you’re out of mind”, as the expression goes.)
  • Credibility: Distributing marketing letters, helpful homeowner and home seller tips, and real estate newsletters to your farming area (and your email subscriber list) can help establish you as a source of timely information, relevant insights, and important updates about the local real estate market, as well as the process of selling and buying homes.
  • Establishing and reinforcing an image of professionalism: Real estate marketing letters and news letter sent out on a regular basis can help cultivate a reputation for you as a proactive, resourceful, and dedicated real estate professional.

When it comes to making real estate marketing letters an active part of your marketing strategy, success is often determined by your ability to catch people’s attention, present your message in clear and persuasive way, and motivate them to take action.


Marketing Letters for Real Estate Agents

If writing real estate marketing letters seems too labor intensive or time consuming, then you’ll be relieved to know that there is an alternative. By downloading a collection of ready-to-use real estate marketing letter templates to your computer, you can save countless hours of time, boost your mailing campaign response rate, and generate more leads. Visit this website* to learn more about the wide assortment of marketing letters for real estate agents that are available for immediate use.

They include the following types of lead generation letters:

  • Real estate agent introduction letters
  • Expired listing prospecting letters
  • Real estate prospecting letters
  • Short sale prospecting letter
  • Real estate agent farming letters
  • FSBO prospecting letters
  • Open house invitations/announcements
  • Real estate marketing letters targeting first-time home buyers
  • Referral letters
  • Real estate thank you letters

Real estate marketing letters sent to your farming area and your email subscriber list can be an effective way to maintain contact, reinforce awareness, and keep your name in front of your target audience.

Thanks for checking out my latest blog post on real estate marketing tips and techniques for writing effective letters — including prospecting letters, introduction letters, farming letters, and real estate agent marketing letters.

Stay tuned for more marketing strategies, prospecting tips, and ideas for real estate agents and Realtors.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

NOTE: In addition to my main blog topics — namely, how to write more effective real estate marketing letters, how to compose well-written new real estate agent introduction letters, and the art of crafting persuasive real estate agent prospecting letters, I will take a look at other aspects of real estate marketing, including email marketing, email marketing services, public relations and media relations tactics, lead generation strategies, real estate marketing tools, staying motivated, how to gain a competitive advantage over other real estate agents in your area, the psychology of successful sales and marketing, real estate blogging tips, content marketing, real estate newsletter marketing, and ideas for effectively using real estate marketing flyers.

Stay tuned.

*Disclaimer: My real estate marketing blog contains links to marketing letter templates for real estate agents, Web-based email marketing services, and digital products for which I am a compensated affiliate.

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