What does a real estate agent have in common with a carpenter or plumber? Well, there are probably several correct answers to that question, but the one I have in mind is this: They all need the right tools to get the job done correctly and efficiently!
In the case of a real estate agent, the right tools include well written marketing letters, professionally designed real estate flyers, and Web-based email marketing software.
To save time, increase productivity, and avoid “reinventing the wheel”, consider the following real estate marketing tools listed below:
- Real Estate Letters: Visit this website to view a free sample of an expired listing prospecting letter that can be customized in seconds and used to generate inquiries, sales leads, and new clients. The website also features a complete set of real estate marketing letters, professionally written farming letters, and real estate thank you letters that can help you maintain top-of-mind awareness among your target groups. Whether you need marketing letter templates to reach out to expired listing prospects, FSBO real estate prospects, first-time home buyers, neighbors in your farming area, or new parents looking for more living space, this collection of real estate marketing letters will enable you to hit the ground running. This kit of marketing letters also includes 12 different strategies for creating effective real estate agent introduction letters. This software not only includes 320 real estate marketing letter templates, but also provides you with 260 relevant articles you can publish and distribute in your real estate marketing newsletters. For more information and marketing ideas, visit “My Real Estate Letters*.
- Real Estate Flyers are an essential marketing tool for promoting new listings, as well as real estate open houses, short sales, “just listed” or “just reduced” properties, exclusive listings, and new homes for sale. A website called “Turnkey Flyers” offers a set of 53 professionally-designed real estate flyer templates* you can download and use over and over again. These real estate flyers are also ideal for use in brochure boxes, email updates, posting on community bulletin boards, and handing out at workshops for first-time home buyers.
- Real Estate Postcard Marketing Tips: When it comes to generating leads through real estate postcard marketing, there are a lot of potential pitfalls which could undermine your efforts and adversely impact your response rate. If you’ve been disappointed with past results from real estate postcard marketing mailings, find out what you might have done wrong — and what you can do to in the future to create a winning real estate postcard marketing campaign. More details, here.*
- Real Estate Email Marketing: An important element of online lead generation involves collecting the email addresses of opt-in subscribers — site visitors who subscribe to your real estate newsletter, new listing announcements, and open house invitations. Having the ability to instantaneously respond to online inquiries and stay in touch with your mailing list is vital aspect of staying competitive and making the most of sales opportunities. Subscribing to a web-based email marketing service, such as Constant Contact, Mail Chimp, GetResponse, AWeber, or FlutterMail*, can enable you to respond immediately to inquiries, design professional-looking email announcements, and manage your mailing list to the fullest advantage.
Stay tuned to this blog for more real estate agent marketing tools, prospecting strategies, and lead generation ideas.
Thanks for stopping by!
Blogger, freelance writer, marketing consultant
*Disclaimer: My blog posts generally feature links to digital products, websites, and email marketing services for which I am a compensated affiliate.