What Makes Real Estate Marketing Letters Effective?

If you’re about to sit down in front of a computer screen and write a real estate marketing letter from scratch, I have good news: There is no need to reinvent the wheel!

Instead of wasting hours of unproductive time writing prospecting letters, you can download an entire collection of 320 marketing letters, client prospecting letters, and farming letters that can be used for a wide variety of marketing and networking purposes.

 

There’s also a free example of an expired listing prospecting letter, which provides you with the basic ingredients for communicating with prospective clients and generating inquiries, leads, and new client relationships. Although this marketing letter example is geared to expired listing prospects, it also contains a lot of verbiage that can be used in real estate prospecting letters, real estate agent introduction letters, and other types of marketing letters for real estate.

In addition to the sample real estate letters available on the website “My Real Estate Letters,” you also have the option of downloading some user-friendly real estate marketing software that can streamline virtually every aspect of writing effective real estate marketing letters. The marketing kit also contains a wide selection of ready-to-use real estate thank you letters, requests for referrals and testimonials, new agent announcements, new Realtor introduction letters, and prospecting letters targeting FSBO prospects, short sale prospects, and apartment renters.

Visit this site for the free real estate marketing letter sample (expired listing prospecting letter template). You’ll also find other marketing tools for real estate, including 260 client-oriented articles you can use in your real estate news letters, direct mail campaigns, and other real estate prospecting activities.

Effective Real Estate Marketing

Perhaps the most important element of effective real estate marketing is your level of personal commitment, motivation, and mental focus. Two books I’d recommend reading (and then rereading) are Think and Grow Rich by Napoleon Hill, and The Greatest Salesman in the World by Og Mandino.

One of the best pieces of success advice I every read was in a book, called The Confidence Gap, A Guide to Overcoming Fear and Self-Doubt, by Russ Harris. In the bookwhich I’m due to reread, myself –  he advises readers to clarify your personal values and then live by them. This relatively simple mental exercise can help strengthen confidence, motivation, and resolve. The author provides a free worksheet and guidelines for clarifying your values at his website.

Tips For Writing Effective Real Estate Marketing Letters

An effective real estate marketing letter should do at least three things: catch the attention of your prospects, establish the need for your services, and include a “call for action” that prompts the reader to call you, email you for more information, check out your latest blog post, subscribe to your email real estate news letter, or visit your website to peruse your latest real estate listings. One of the key ingredients to an effective real estate marketing letter is engagement.

Here are some tried and proven methods of increasing the number of prospects who actually open the envelope, look at the contents, and pay attention to the message in your real estate prospecting letter:

  1. Enclose a small, free gift inside the envelope, such as an imprinted packet of garden seeds or a small calendar displaying your photo and contact information. Recipients will be much more likely to open the envelope and read the message if it’s obvious that there’s more inside than just a sales letter. Printing or stamping a short blurb on the envelope about the free gift, neighborhood news, real estate market update, or important information inside can also help increase the response rate of your mailing.
  2. There are different schools of thought when it comes to the return address on the envelope and what information to include in it. However you decide to handle it, one thing appears to be certain: A return address that identifies the letter as being from a real estate agent, agency, or Realtor will tend to reduce the number of prospecting letters that are actually opened, read, and responded to.
  3. One way to help catch your prospects’ interest at the beginning of your real estate marketing letter is to ask a relevant or intriguing question. Other introductory “hooks” can include compelling statistics, updates about the real estate market, or a statement that underscores the solid advantages of working with a licensed real estate agent or Realtor when buying or selling a house.
  4. Adding a “P.S.” at the end of your real estate farming letter can often be an effective way to grab attention, reiterate your “call to action,” and increase your response rate.

Drafting a Real Estate Marketing Plan

Developing a real estate marketing plan is also a recommended idea. When you’ve taken the time to plan your marketing strategy and clarify your strengths, weaknesses, opportunities, and threats (SWOT), you’ll become more confident, proactive, and effective in building your business. A real estate marketing plan will help give you a competitive edge in the marketplace, improve your time management, and increase your productivity and momentum.

Thanks for checking out my latest real estate marketing ideas and strategies.

Stay tuned to this blog for more tips on real estate marketing letters, staying motivated, and maximizing your productivity as a real estate agent or Realtor.

Reminder: As a starting point to writing more effective real estate prospecting letters, take a look at the free sample of an expired listing prospecting letter* that I mentioned earlier. Although it’s geared to expired listing prospects, the template can be modified and used as the basis for a variety of other real estate marketing letters.

Best of luck in all your real estate marketing campaigns!

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: Many of my blog posts on real estate marketing tips and tools feature links to digital products, email marketing services, and real estate marketing templates for which I am a compensated affiliate. As a side note, some of the links I post are provided solely for informational purposes and as a helpful resource.

 

Effective Real Estate Agent Marketing Tools and Templates

If you’re a real estate agent who loves to write, than you definitely have an advantage over those who actively dislike it. Since real estate marketing success is so dependent on educating prospects, sharing information, and presenting yourself in the best possible light, you can see how being a prolific writer can give you a competitive edge in the marketplace. When you get in the habit of providing real estate prospects and clients with relevant information, helpful tips, and ‘news you can use’ on a regular basi, then you’ll develop a reputation as a knowledgeable and authoritative real estate advisor.

Being regarded as a credible source of information can give you a competitive edge in the marketplace and position you as an expert. That can be a building block to winning over more clients, generating more referrals, and becoming a sought-after real estate agent.

Real Estate Marketing Solutions

The big question is: What do you do if you love selling real estate and helping clients find the home of their dreams, BUT you hate writing? There are a lot of potential solutions, including hiring a freelance writer to create a series of quality articles for your blog, website, or monthly real estate newsletter.

Another approach is to purchase an assortment of professionally written articles that you can use on an as-needed basis to provide helpful advice and tips to prospects in your farming area, subscribers to your email newsletter, and visitors to your website.

If you’re looking for worthwhile content to share with existing and prospective real estate clients, a great starting point is a marketing kit available through a website called My Marketing Letters. They offer a package of real estate marketing tools which consist of 260 articles you can use to promote your services and 320 real estate marketing letter templates for virtually any purpose. If you ever suffer from “writers’ block” or would like to provide your prospects with value-added information, then check out this set of real estate marketing tools* you can download and begin using, right now.

Thanks for checking out my latest blog post on effective real estate marketing strategies. Stay tuned for more ideas on marketing tools for real estate, how to write effective prospecting letters, and the benefits of using real estate marketing templates.*

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

 

Where to Buy Real Estate Marketing Templates

Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.

When you try to reinvent the wheel or be a jack of all trades, then you’re failing to leverage your strengths and make the most of time-saving marketing tools.

Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.

Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.

Useful Real Estate Marketing Tools

If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:

  • Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
  • Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
  • Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.

Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.

Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.

Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.

–Joel
Freelance writer,  blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.

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