Generate Leads With Real Estate Introduction Letters

As a new real estate agent or Realtor in a particular farming area, one of your first orders of business is to build name recognition. There are a variety of cost-effective methods you can use to introduce yourself to prospective clients in your community, including the following ideas:

  • Sending out real estate agent introduction letters, via either postal mail or email
  • Distributing press releases to the media introducing yourself
  • Creating a new blog to introduce yourself and share relevant information with prospects, existing clients, and the local media
  • Launching a real estate postcard marketing campaign
  • Developing a content-rich real estate website

There are actually dozens of potential real estate marketing strategies you canĀ  use to introduce yourself as a real estate agent to your local area, including social media marketing, real estate video marketing, publishing a monthly newsletter, and content marketing (having your articles published on websites related to real estate marketing, home ownership, the local real estate market, the desirability of living in your community, and so on).

The Role of Real Estate Introduction Letters

As you’ve heard countless times, prospects generally need to be exposed to your name, your face, and your message several times before being receptive to doing business with you. One of the most important principles in real estate marketing is that people gravitate to Realtors and real estate agents who they know, like, and trust. Building recognition, credibility, and trust is an ongoing, gradual process comparable to building a house. You start with the foundation, construct the framework, and then methodically create a cohesive and long-lasting structure from there.

In many ways, a real estate agent introduction letter is like the foundation of a new building. The intro letter sets the stage for future contacts and it opens the door to inquiries, lead generation, and potential client relationships.

It’s a starting point.

Introduction Letter Templates

Although “canned” real estate introduction letters can sometimes be a turn-off to potential clients, you can use marketing letter templates to your advantage by personalizing the content in them.

A website I’m affiliated with, called “My Real Estate Letters“, offers an extensive marketing kit for new agents and Realtors, consisting of 12 different versions of real estate introduction letters, as well as professionally written real estate prospecting letters, thank you letters, real estate newsletter content, and an assortment of farming letters and relationship-building tools.


 

Visit this website* for more information, including a free sample of an expired listing prospecting letter. Navigational tip: When you go to the website, click on the yellow button that says “Sample Letters” to view the free example of a real estate prospecting letter template.

Thanks for checking out my latest post on the many aspects of marketing real estate.

Stay tuned to this real estate marketing blog for more prospecting ideas, marketing tools, and lead generation strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 
*Disclaimer: This real estate marketing blog features links to prospecting letter templates for real estate agents, digital products, real estate farming letters, email marketing services, and real estate marketing tools for which I am a compensated affiliate.
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Marketing Tools for Real Estate Agents and Realtors

The cornerstones of a successful real estate sales career include superior knowledge, expertise, an outgoing personality, and a strong motivation to help people (and be financially rewarded for it).

Although that comprises the foundation of a vibrant real estate business, being a top producer also hinges on the ability to consistently attract clients and generate a steady stream of qualified leads. Accomplishing that feat often involves the use of specific real estate marketing tools and proven lead generation strategies.

Real Estate Online Marketing

In the same way that a carpenter or mechanic doesn’t always use every tool they have in their kit, certain real estate marketing tools will be used more frequently than others. A lot depends on your personality and your comfort level with Internet marketing methods.

For example, some real estate agents have a more natural on-camera presence than others, and may be especially good at appearing in real estate marketing videos and commercials. Real estate video marketing can be a powerful tool for some, and an exercise in frustration for others. (It’s simply a matter of leveraging your strengths and steering away your limitations.)

As the Internet evolves and consumers become more Internet savvy, posting online real estate videos can be an effective way to engage prospects, increase your visibility, and brand yourself. Some real estate agents who have a high comfort level with Internet technology may also take advantage of otherĀ  marketing opportunities like conducting Webinars online for first-time home buyers.

The use of social media also has the potential, over time, to engage prospects, cultivate client relationships, and generate leads, but — as is the case with blogging — it requires persistence, fresh content every few days, and some basic knowledge about real estate online marketing techniques.

In some cases, it makes sense to delegate the task of social media marketing to a freelancer, a part-time employee, or even a college student who’s social media savvy. (I haven’t been a college student since before the Internet Age, but I’d make an educated guess that most college students ARE social media savvy.)

In addition to the real estate marketing tools and tactics I mentioned above, here’s a handful of additional ideas worth considering:

Marketing Tools for Real Estate Agents

  1. Real estate marketing letter templates: For more than a decade, I’ve been affiliated with a company that offers one of the most comprehensive collections of professionally written real estate letters for virtually every situation. By downloading this collection of relationship-building and real estate marketing letters, you can have immediate access to persuasive marketing messages that only require a little tweaking and customization. This indispensable collection of 320 letters includes a variety of templates for the following types of real estate marketing situations: new agent announcements, expired listing prospecting letters, FSBO prospecting letters, real estate thank you letters, referral requests, converting renters to homeowners, open house invitations, short sale prospecting letters, home staging tips (advice on “getting your home ready to sell”), moving tips, the advantages of using a professional Realtor, and letters offering a free competitive market analysis. This handy real estate marketing kit also includes 260 relevant articles you can use in your real estate newsletters (both print and email), your website, blog, introductory information packets, and other marketing tools. Visit this website for three free samples of real estate marketing letters and more information about the complete real estate marketing kit described above.
  2. Email marketing services: You can’t send out a professional email message, newsletter, or announcement to your subscribers unless you’re tapped in to a good email marketing service. There’s a wide selection to choose from, including, Constant Contact, AWeber, GetResponse, Mail Chimp, FlutterMail*, and a handful of others. Features to look for include competitive pricing, ease of use, the ability to send out autoresponder messages, features that enable you to keep track of every message you send out, the ability to resend emails to specific subscribers if you so choose, opt-in features to make sure your mailing list consists only of people who really want to receive your announcements or newsletter, and the ability to segment your client list.
  3. Real estate marketing postcards: Among the advantages of sending out real estate marketing postcards is the fact that a postcard campaign can be less expensive and more effective than sending out marketing letters enclosed in an envelope. While the objectives of a postcard marketing campaign are sometimes different than a letter mailing campaign, postcard messages are immediately visible to the recipient and can be more cost-effective. A necessary first step to launching a successful real estate postcard marketing campaign is knowing what strategies work and which ones do not work, as far as postcard design, messaging, mailing methods, and overall presentation. This e-book* provides helpful tips, examples, and tactics for getting the most return from you postcard marketing campaigns.
  4. Real estate flyers: Professional-looking real estate flyers are an old-fashioned, yet necessary real estate marketing tool for agents and Realtors. Not only are they a must-have marketing tool for open houses and brochure dispensers, but they can also be emailed, postal mailed, tacked up on community bulletin boards, and efficiently distributed in a variety of other ways. One of the keys to effectively using real estate flyers to attract clients and generate business is to have access to a user-friendly set of real estate flyer templates to streamline the process, save time, and help ensure consistent quality. To preview a collection of 53 professionally designed real estate flyer templates, visit this website.*

That’s a snapshot of some of the traditional and Internet based real estate marketing tools that can help you generate leads, produce more inquiries, and help you build your client list and real estate business.

Stay tuned to this blog for more real estate marketing ideas, tools, and strategies!

Thanks for checking out my latest ideas and marketing tips, regarding real estate direct mail marketing, real estate video marketing, and online marketing ideas for real estate agents.

 

Best of luck in all your real estate marketing campaigns!

–Joel
Real estate marketing blogger, freelance journalist, website content writer
email: prowriter30years@yahoo.com

 

 

 

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*Disclaimer: My blog posts often feature links to real estate marketing tools, templates, ebooks, software, and services for which I am a compensated affiliate.