Marketing Real Estate With Prospecting Letters

Question: Can real estate prospecting letters be used to produce sales leads, increase name recognition in an agent’s real estate farming area, and generate inquiries from prospective clients?

Answer: The short answer is “yes!” Here’s the longer answer:  Real estate prospecting letters can and do accomplish all those things if they’re well written, targeted, and sent out as part of an integrated marketing plan. What that essentially means is that building “top of mind awareness” is an ongoing process in which one real estate marketing strategy reinforces another.

As an example, if you mail out one real estate marketing postcard to your farming area announcing a “just sold” or “just listed” property in the neighborhood, it may get noticed by a handful of people and produce a few phone calls. More importantly, though, you’ve begun the process of familiarizing people in your farming area with your name, your photo, and your proactive approach to marketing real estate listings.

Side note: Sending out real estate introduction letters, marketing postcards, or farming letters could be compared to planting seeds — which is probably why they’re called “farming letters”. Those individual contacts need to be nurtured, though, so they can grow into profitable client relationships.

 

 

 

 

 

Let’s say a few weeks later, you send out a real estate prospecting letter to the same group of homeowners, offering a free competitive market analysis — perhaps with an attention-catching blurb on the outside of the envelope, such as “Find out how much your house is really worth.”

Then, a month later, you sent out a real estate marketing newsletter updating your farming area on the latest news, trends, and relevant statistics in the real estate market. UPDATE: In my geographic area, for example, a local association of Realtors announced today that pending sales of new and existing single-family houses were 14 percent higher last month, than they were last year during the same period. This, coupled with a 16% decrease in local inventory, has created a “sellers’ market,” according to the association’s CEO. It’s exactly this type of timely real estate news that would be of interest to homeowners in your farming area — especially the ones thinking about putting their house on the market in the near future.

Real Estate Marketing Strategies

By sending out periodic real estate news letters — using postal mail and/or email — you’ll be positioning yourself as a source of credible and up-to-date information about the local real estate market. You can reinforce that image and expand your visibility by creating a real estate blog and posting articles to it at least once a week. You can either create a blog on your own website (contact your web hosting service if you have any questions about doing this) or you can publish blog posts through your Linkedin account and have it shared with everyone in your network. It’s also a good idea to share your real estate blog posts with your followers on Facebook, Twitter, Google Plus, and other social networks you post on.

So whether you’re mailing out real estate prospecting letters, publishing weekly blog posts, sending out real estate marketing newsletters to your farming area, or creating top-of-mind awareness through a real estate postcard marketing campaign, a combined approach to real estate farming is one of the most effective ways to get noticed and stand out from the crowd.

Visit my website for helpful tips on postcard marketing, social media marketing for real estate agents, business-building articles and real estate marketing strategies.




Ready-to-use Marketing Letters for Realtors
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Thanks for checking out my latest blog post on marketing for real estate agents and Realtors. Feel free to contact me at my email address if you have any comments, questions, or points of clarification.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally feature links to real estate marketing templates, email marketing services, relevant digital products, and prospecting letter kits for which I am a compensated affiliate.

New Real Estate Agent Introduction Letter Tips

If you’re a new real estate agent, either to a particular farming area or to the real estate profession, itself — one of the first orders of business is to introduce yourself. There are a variety of cost-effective ways to do that, including taking out inexpensive ads in community newspapers, sending out (free) press releases to the local media, mailing introductory postcards to your targeted neighborhoods, and sending out new agent introduction letters.

When crafting a new agent introduction letter, the main thing you want to communicate is your Unique Selling Proposition, which differentiates you from other real estate agents in your area. You need to answer a handful of questions that are on the minds of prospects, including — but not limited to — the following:

  1. Why should I choose you over other real estate agents in the area?
  2. How can you help me buy or sell a home for the best price in the shortest period of time?
  3. Will you be available when I need you?
  4. How familiar are you with local communities, school districts, property taxes, etc?

According to the website My Real Estate Letters –a leading publisher of real estate marketing letter templates — there are several different approaches you can use to convey your knowledge of the local real estate market, your dedication to superior service, and your ability help clients effectively price, market, and sell a residential property. It’s important to instill confidence in your prospects about a variety of things, including your ability to leverage “the power of the Internet, social media, email, and text messages to provide exceptional service and results.” If those talents are not among your strengths, then it would definitely be to your advantage to learn the basics of online and social media marketing, and then build upon that knowledge as you continue working with clients. Being behind the times, when it comes to email marketing, social media, and other Internet marketing options would saddle you with a competitive disadvantage.

 

 

 

 

Visit My Real Estate Letters to check out the 12 types of real estate introduction letters they provide in their marketing letter kit.* (In addition to the 320 real estate marketing and prospecting letters they offer, their website also features a free example of an expired listing real estate prospecting letter and a sample of a “thank you for your inquiry” real estate letter for agents.

Real Estate Marketing Tools and Tips

One of the challenges of sending out real estate agent introduction letters is getting recipients to open the darn envelopes. A lot of times, that’s half the battle! Possible solutions? Printing or stamping some sort of “teaser” or “look inside” message on the envelope can help boost the percentage of prospects who actually see your letter. Enclosing a small calendar or an informative article can help catch people’s attention and get them to take a look at the contents. Possible article topics to consider are home pest control, garage sale tips, best ways to reduce your water bill, techniques for lowering your heating bill, controlling energy leaks, preparing for home emergencies, pet safety, child safety, fireplace safety, barbeque grill safety, swimming pool safety, reducing dust and allergens in the home, gardening tips, and home security tips (BTW… When you order the real estate marketing letter collection*, you’ll receive a collection of 260 articles you can use that are geared to the interests of homeowners and home sellers.)

 

 

 

 

 

Thanks for checking out my latest marketing ideas for real estate agents

I’ll be posting more real estate marketing strategies, tools, and ideas in the very near future!
–Joel
Blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts feature links to products, services, and websites for which I am a compensated affiliate.