Generate Leads With Real Estate Farming Letters

Depending on who you talk to, real estate farming letters are either a guaranteed way to generate leads or a complete waste of time and money.

In reality, the truth lies somewhere between those two statements, and your degree of success depends largely on factors within your control.

One of the cornerstones of a successful real estate marketing strategy is the realization that client acquisition, effective networking, relationship development, and building name recognition in your farming area is a process, rather than the result of a few sporadic direct mail campaigns.

Well-written real estate farming letters CAN produce a flurry of phone calls, email inquiries, and qualified leads, but, as the old expression goes: It’s better not to put all your eggs in one basket!

 

 

 

 

 

But getting back to the topic of real estate farming

Marketing Tips for Real Estate Agents

Here are three strategies for increasing the response rate to your real estate farming letters:

  1. Go into it with a positive attitude! Whether you’re sending out real estate prospecting letters, press releases, a postcard mailing , open house flyers, real estate referral letters, newsletters, or an update to your email subscribers, it’s beneficial to infuse your message with a feeling of optimism, enthusiasm, and confidence in your abilities. The slightest hint of negativity, self doubt, or pessimism can easily seep into your marketing message and weaken its impact.
  2. Consider using real estate templates* to save time, reduce frustration, and target your audience more effectively. Real estate letter templates can increase your productivity, improve time management, and help you avoid trying to “reinvent the wheel.” You’ll feel much more in control of your time and resources when you do not have to start from scratch when you compose FSBO prospecting letters, short sale prospecting letters, referral requests, thank you notes, new agent introduction letters, real estate farming letters, and expired listing prospecting letters. Speaking of expired listing prospecting letters, you can get a free sample of a professionally written one at a site I’m affiliated with called My Real Estate Letters.* In addition to featuring real estate marketing ideas for both new and seasoned real estate agents, the website also offers a marketing kit* of real estate prospecting letters, ready to use content for your newsletter, templates of real estate thank you letters, and dozens of different strategies for marketing your services to potential real estate clients in your farming area. Another marketing tool worth mentioning is real estate listing flyers. If you’re looking for real estate flyer templates, there’s a kit of 53 templates you can download at Turkey Flyers*. Samples of professionally designed real estate open house flyers are featured on the website.
  3. Remember the basics: Whether you’re writing a real estate farming letter, a referral request letter, or a professional networking letter, make sure to thoroughly proofread and edit your message two or three times to make sure you’ve caught all typos, awkward sentences, inaccuracies, hints of negativity, or opportunities to promote yourself. For example, if you’re holding an open house next weekend or planning to attend a local community event, invite people to stop by and introduce themselves or join you for a cup of coffee. Effective real estate farming letters also include as much contact information as possible and a few “calls for action,” encouraging your prospects to respond in some way, such as calling or emailing you, visiting your website, checking out your latest blog post, scheduling an appointment, requesting a free comparative market analysis, or whatever it is that you want them to do. One final tip I want to mention for today is the importance of using “white space,” paragraphs, bullet points, and other design elements to help make your real estate marketing letters look more visually appealing. If the page looks too cluttered or verbose, it could make your prospecting letter a strong candidate for the recycling bin!

Thanks for checking out my latest thoughts on real estate marketing, letter writing, and crafting an effective advertising message. Stay tuned for more tips and strategies on topics like lead generation and the ingredients of a real estate agent marketing plan.

–Joel
Real estate marketing blogger, freelance writer, marketing strategist
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts feature links to real estate marketing tools, templates, and websites for which I am a compensated affiliate.

 

Strategies and Ideas for Real Estate Prospecting Letters

There are a lot of opportunities to use real estate prospecting letters to generate leads, inquiries, and new client relationships, but without a clear-cut list of options, it’s easy to overlook good ideas. Whether you’re sending prospecting letters to your email subscribers or your farming area, there are dozens of strategies for reaching out to clients and prospects. Her are a few marketing letter ideas to consider, as well as market segments to target:

  1. FSBO prospects
  2. Expired listing prospects
  3. New parents or parents-to-be who may be ready for more space
  4. Retirement age prospects looking to downsize
  5. Apartment dwellers who are receptive to the advantages of home ownership
  6. Prospective home sellers interested in learning about things like home staging, security tips for home sellers, and pricing options.

Another potentially productive way to use real estate marketing letters is to request referrals from professionals who are in a position to point business in your direction. A few examples of the many networking opportunities available to real estate agents include the following:

  • Apartment managers
  • Appraisers
  • CPAs
  • Financial planners
  • Insurance agents
  • Real estate attorneys
  • Former clients
  • Friends, acquaintances, family

Other Opportunities For Sending Prospecting Letters

Brainstorming about ways in which to use real estate prospecting letters can generate a lot of good ideas, as well as strategies for requesting referrals and potential target groups you might have overlooked. Here are a few additional ideas for lead generation, relationship building, and networking.

  1. Distributing open house announcements and flyers
  2. New agent introduction letters
  3. Announcing a new real estate office or changed contact information
  4. Holiday greetings or seasonal home maintenance tips
  5. Acknowledging clients and prospects on an individual basis to congratulate them on a new job, promotion, a new birth, engagement, birthday, anniversary, or other milestones. Keeping track of all these occasions requires you to be ultra-organized and alert, but it can be productive because people love to be acknowledged and recognized for their accomplishments, special occasions, and even losses.
  6. Compiling and distributing a quarterly newsletter (or having an assistant or freelancer handle it for you) can be a good way to stay in touch, cultivate “top of mind awareness” in your farming area, and build a reputation as a credible source of information about home ownership, the local real estate market, and the business side of real estate transactions.

The inspiration for this blog post was a website called My Marketing Letters*, which is filled with marketing ideas and features examples of real estate prospecting letters and an assortment of ideas for building professional relationships, generating real estate referrals, and staying in touch with potential clients in your real estate farming area.

Thanks for checking out my latest blog post on real estate marketing ideas, prospecting letters for real estate agents, and strategies for generating leads, inquiries, and real estate referrals.

Stay tuned for more prospecting ideas and marketing tactics.

–Joel
Real estate marketing blogger, freelance writer, journalist
email address: prowriter30years@yahoo.com

 

 

 

 

 

Disclaimer:  Many of my blog posts feature links to templates, digital products, and websites for which I am a compensated affiliate.