If you’re a new real estate agent, either to a particular farming area or to the real estate profession, itself — one of the first orders of business is to introduce yourself. There are a variety of cost-effective ways to do that, including taking out inexpensive ads in community newspapers, sending out (free) press releases to the local media, mailing introductory postcards to your targeted neighborhoods, and sending out new agent introduction letters.
When crafting a new agent introduction letter, the main thing you want to communicate is your Unique Selling Proposition, which differentiates you from other real estate agents in your area. You need to answer a handful of questions that are on the minds of prospects, including — but not limited to — the following:
- Why should I choose you over other real estate agents in the area?
- How can you help me buy or sell a home for the best price in the shortest period of time?
- Will you be available when I need you?
- How familiar are you with local communities, school districts, property taxes, etc?
According to the website My Real Estate Letters –a leading publisher of real estate marketing letter templates — there are several different approaches you can use to convey your knowledge of the local real estate market, your dedication to superior service, and your ability help clients effectively price, market, and sell a residential property. It’s important to instill confidence in your prospects about a variety of things, including your ability to leverage “the power of the Internet, social media, email, and text messages to provide exceptional service and results.” If those talents are not among your strengths, then it would definitely be to your advantage to learn the basics of online and social media marketing, and then build upon that knowledge as you continue working with clients. Being behind the times, when it comes to email marketing, social media, and other Internet marketing options would saddle you with a competitive disadvantage.
Visit My Real Estate Letters to check out the 12 types of real estate introduction letters they provide in their marketing letter kit.* (In addition to the 320 real estate marketing and prospecting letters they offer, their website also features a free example of an expired listing real estate prospecting letter and a sample of a “thank you for your inquiry” real estate letter for agents.
Real Estate Marketing Tools and Tips
One of the challenges of sending out real estate agent introduction letters is getting recipients to open the darn envelopes. A lot of times, that’s half the battle! Possible solutions? Printing or stamping some sort of “teaser” or “look inside” message on the envelope can help boost the percentage of prospects who actually see your letter. Enclosing a small calendar or an informative article can help catch people’s attention and get them to take a look at the contents. Possible article topics to consider are home pest control, garage sale tips, best ways to reduce your water bill, techniques for lowering your heating bill, controlling energy leaks, preparing for home emergencies, pet safety, child safety, fireplace safety, barbeque grill safety, swimming pool safety, reducing dust and allergens in the home, gardening tips, and home security tips (BTW… When you order the real estate marketing letter collection*, you’ll receive a collection of 260 articles you can use that are geared to the interests of homeowners and home sellers.)
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I’ll be posting more real estate marketing strategies, tools, and ideas in the very near future!
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*Disclaimer: Many of my blog posts feature links to products, services, and websites for which I am a compensated affiliate.