Tips and Examples for Writing Effective Real Estate Introduction Letters

One of the main reasons that many real estate prospecting and marketing letters fail to generate the maximum number of responses and inquiries is that the first sentence doesn’t engage the reader.

For example, if you’re writing a real estate agent introduction letter, you’re probably not going to catch your prospects’ attention by using the first sentence to introduce yourself. In most cases, it would be more engaging to ask a question, cite a statistic, or make a compelling statement in the very beginning of your introduction letter. Here are a few examples to consider for your next real estate farming letter:

  • Sample introductory paragraph: “If you’re considering selling your home in the near future, here’s a statistic you might want to keep in mind: Houses sold in March stayed on the market for an average of 47 days, according to the National Association of Realtors. Although there are dozens of variables that can affect how long it takes to find a buyer for your home, the one factor you have the most control over is the real estate agent you choose. When you enlist the help of a real estate professional who will hit the ground running and create a proactive marketing plan for your house, your chances of selling your home quickly increase dramatically. [Then, in the second paragraph, you can introduce yourself and list the reasons why you're the best real estate agent with whom to list their house.]
  • Sample introduction #2: Have you been thinking about putting your house on the market, but are petrified by the thought of choosing the wrong real estate agent — one who is all talk and no action, for example? While there are quite a few qualified real estate agents in this area, randomly choosing one can be a risky proposition. It’s a lot like the “box of chocolates” metaphor in the movie Forrest Gump: “You never know what you’re going to get.” [You can use paragraph two to introduce yourself and explain why your approach to real estate marketing is the one that would best serve their needs.]
  • Sample introductory sentence #3: There are a lot of potential pitfalls to selling a home in today’s real estate market, so it pays to choose a real estate agent who is both dedicated and knowledgeable.

While I’m not recommending that you use the exact wording of those sample openers — especially if they don’t reflect your personality or the current market conditions — I did want to give you some creative ideas on how to engage your audience with questions, thought-provoking statements, and even references to popular culture or quotes.

Marketing Templates for Real Estate Agents

If writing real estate marketing letters appeals to you about as much as sitting in the dentist’s chair for the next hour or two, then there IS an alternative. Visit the website “My Real Estate Letters” for a collection of prospecting letters, introduction letters, and networking letters that will save you both time and aggravation. Even if you’re not interested in downloading the real estate marketing kit they offer, the website provides a free look at two professionally written real estate sample letters, including an expired listing prospecting letter. Check it out, here.*

Thanks for stopping by my real estate marketing blog. Stay tuned for more prospecting ideas, real estate marketing strategies, and examples of creative ways to write real estate farming letters and other types of agent-to-prospect communications.

Contact me if you have any questions.

Freelance writer, business blogger, marketing consultant






*Disclaimer: My blog posts feature links to websites and digital products for which I am a compensated affiliate.


How to Be a Successful Real Estate Agent

There are a lot of factors involved in achieving success as a real estate agent, but the fundamental quality that fuels everything else is a success-oriented mindset. In other words, if you’re going to get into the real estate business and expect to succeed, you need to be 100% on board with that career choice. If you feel at all tentative or ambivalent about being a real estate agent, then you might be better served choosing another career path. The reason I say that is because you need a lot of focused energy and mental resolve to succeed as a real estate agent. Ambivalence weakens that resolve and undermines your ability to achieve your highest potential. (It’s kind of like driving your car with the emergency brake on.)

Some people are content earning the median real estate agent income of around $45,000 or supplementing their household income by becoming a real estate agent on a part-time basis. There absolutely nothing wrong with that and there is no right or wrong definition of success; it all depends on your financial needs, your lifestyle goals, and your level of motivation.

It is true that you need to spend money in order to make money as a real estate agent, but the challenge is to maximize your visibility, exposure, and name recognition in your farming area, without depleting your marketing budget.

Paid advertising can be one component of a successful real estate agent marketing plan, but one has to proceed with caution when evaluating and choosing advertising strategies. Real estate advertising can either be a profitable source of lead generation or a “money pit”, depending on how you approach it.

Real Estate Agent Marketing Plan

In addition to paid advertising, successful lead generation can come from a number of other sources, many of which can be quite cost effective. Here are several possibilities which can help diversify and strengthen your real estate agent marketing plan:

  • Real estate direct mail campaigns, which can include the mailing of prospecting letters, postcards, and real estate agent introduction letters to your farming area. By the way … a good way to save time, increase productivity, and avoid ‘writers’ block’ is by using real estate marketing letter templates. Visit this site for a free sample of an expired listing prospecting letter (click on the “Sample Letters” button)*.
  • Real estate email marketing: One common approach to email marketing involves placing a subscription form on your website to gather the gather the email addresses of potential clients. Different online services, such as Constant Contact, Mail Chimp, AWeber, GetResponse, and Fluttermail* enable you do manage your prospect list, respond automatically to inquiries, design professional looking mailings, update subscribers on your listings, keep track of your results, and target specific segments of your list.
  • Real estate online marketing: This is a wide-ranging category, which could include website content development, search engine optimization, blogging, online advertising, real estate video marketing (i.e.: YouTube), pay-per-click advertising (i.e.: Google), and social media marketing, such as Facebook, Twitter, Linkedin, Google Plus, Pinterest, YouTube, and Instagram.

Other than developing and implementing a real estate agent marketing plan that fits your budget and financial goals, other key factors to becoming a successful real estate agent include excellent time management, devoting a few hours every week to improving your professional skills and knowledge, clarifying and living by your personal values, and adopting technology and software that can help you do your job more efficiently, productively, and competitively.

Thanks for checking out my latest real estate marketing blog post.

Stay tuned for more real estate marketing ideas, tools, and strategies.

Freelance writer, business blogger, marketing consultant






*Disclaimer: My blog posts often feature links to digital products, email marketing services, and websites for which I am a compensated affiliate.


Real Estate Advertising & Marketing Ideas

Whether you’re a new real estate agent or a Realtor focusing on expanding your marketing reach, this blog will offer some solid real estate marketing ideas, tools, and strategies aimed at helping you generate more leads and sales.

Here’s an overview of some of the real estate advertising and marketing resources that can help you achieve your objectives:

  1. Real estate marketing letters, which include prospecting letters, introduction letters, thank you letters, requests for referrals, and real estate marketing letters that make reference to a mutual acquaintance.
  2. Real estate postcard marketing, which can be subdivided into three different categories: “just sold” postcards, “just listed” postcards, and real estate advertising/ marketing postcards that have a catchy photograph and headline on one side and a “call to action”, an effective marketing message, and your contact information on the other side.
  3. Real estate marketing flyers: Well designed marketing flyers can be used in a variety of ways to generate interest in your property listings. There are two benefits to purchasing a set of professionally designed real estate flyer templates: 1) They can save you time and frustration, and 2) They present your homes for sale and you in a more professional light. In addition to handing out real estate marketing flyers at open houses and in brochure dispensers in front of the house, you can also enclose them with your real estate marketing letters. Flyers are also usually quite adaptable to my next category…
  4. Real estate email marketing: The ideal real estate marketing campaign includes a method of gathering e-mail addresses of prospects who have expressed interest in receiving updates, announcements, and newsletters from you. One way of gathering email address is by using an autoresponder system, which is typically included in most e-mail marketing programs that you can subscribe to, like Constant Contact, Mail Chimp, GetResponse, AWeber, and Fluttermail.
  5. Real estate advertising: Keeping in mind that most buyers and sellers of real estate tend to search online for real estate agents and homes for sale, websites like Trulia and Zillow are worth considering when planning a real estate marketing campaign.
  6. Web-based real estate marketing: A vital component of any web-based real estate marketing program is having a professionally designed website that’s optimized for the major search engines, primarily Google. In addition to being updated on a regular basis, an effective real estate marketing website should also include an autoresponder I referred to earlier. It’s basically a short form website visitors can fill out and submit to be included on your mailing list. Building an opt-in list of prospective real estate clients is a key aspect to any well-planned real estate marketing plan.

Stay tuned to this blog for more real estate advertising/marketing ideas. Thanks for stopping by.