Marketing Ideas for Real Estate Agents

The problem with real estate marketing is that there are dozens of different directions you can go in at any point in time, and it’s easy to spend a pile of money without seeing any meaningful results.

One key question that needs to be answered as you develop your real estate marketing plan is “How does one define ‘results’?” Well, results can mean a lot of things, but the bottom line is that if a particular real estate marketing strategy does not eventually put money in your pocket, then it’s not benefiting you, your family, or your business.

When it comes to evaluating real estate agent marketing ideas, “results” can mean any of the following:

  • A phone call inquiring about your services
  • An email message that leads to an appointment
  • A subscription request to your real estate agent newsletter
  • A website visitor who fills out your online inquiry form
  • A comment on your blog
  • A posting on your Facebook page or other social media account
  • An inquiry from the media: This could be in response to a press release, a blog post, an article that appeared on your website, a letter to the editor you wrote, or something else that could trigger the interest of a journalist.

Results from marketing can come in a lot of different forms, and it’s necessary to identify the real estate lead generation strategies that are the most productive and cost effective. If you’re planning a real estate advertising campaign, it’s usually best to establish a conservative budget and stick with it. If you don’t carefully evaluate advertising options and keep track of advertising expenses, paid advertising — including online lead generation methods, such as Pay Per Click (PPC) — can burn through your entire marketing budget in no time.

That’s not to say that real estate advertising doesn’t work, but the ad itself has to be effective and have several things working in your favor. For example, the real estate ad should meet the following criteria:

  1. It should have an engaging and persuasive message. In other words, it should catch your prospects’ attention and motivate them to contact you — assuming, of course, they’re in the market for the services of a real estate agent or Realtor. A helpful acronym to keep in mind for ads, real estate marketing letters, email marketing messages, and most other forms of advertising and marketing is “AIDA.” Those letters stand for “Attention”, “Interest”, “Desire”, and “Action.” If your past ads, real estate postcard campaigns, prospecting letters, or other real estate marketing efforts have failed to produce a good response rate, it may be because there was a flaw or weakness in some aspect of your message, the way your message was presented, or the way it was delivered. Choosing the right media and positioning can also be a major factor in an ad’s success or failure.
  2. The concept of “Top of Mind Awareness” is a vital element of lead generation and client prospecting in real estate agent marketing. The two components of accomplishing that objective are maintaining frequent visibility and projecting a positive image. You want prospects to think of you and call you first when they’re ready to sell or buy real estate. To the extent that it’s possible, you also want every contact with a prospect or client to be positive, upbeat, and forward looking.

 

 

 

 

Real Estate Agent Marketing Tools

Here a few cost-effective marketing tools* that can be helpful in projecting a professional image, engaging your audience, and presenting yourself in a positive light:

  1. Real estate marketing letter templates: A company I’ve been working with for a number of years has created a set of professional real estate agent marketing letters that can help increase your response rate to direct mail campaigns, boost the number of referrals and real estate leads you generate every month, and expand the success of email marketing campaigns. Visit this website for more information, real estate marketing ideas, and a free sample of an expired listing prospecting letter. This unique collection of real estate marketing letters can save you hours of valuable time and help you streamline the process of prospecting, networking, and generating real estate leads. What makes this real estate marketing kit even more valuable is the fact that is also contains 260 informative articles that you can publish in your own client newsletter, email updates, direct mail campaigns, introduction folders, and much more. Whether you need a professionally written real estate agent introduction letter, a short sale prospecting letter, .a series of FSBO prospecting letters, a new agent announcement, or a letter to first-time home buyers, this easy-to-use software will help increase your productivity, your response rate, and the number of clients and prospective clients in you pipeline.
  2. Real Estate Flyer Templates: Since image IS everything and you don’t get a second chance to make a great first impression, it’s vitally important to put your best foot forward when distributing any kind of real estate marketing materials, including real estate open house flyers and real estate email flyers. For the same reasons that home staging is a key element of effective real estate marketing, well-designed real estate marketing flyers can also make a big difference in the perception prospects have of homes you’re listing and showing. If you’re looking for real estate flyer design ideas or templates you can use to promote an open house, new listing, short sale, or reducing price offering, then visit this online source of real estate listing flyers.*
  3. Real Estate Farming Postcards: A tried-and-proven method of staying in touch with real estate prospects in your farming area is mailing out real estate marketing postcards. Real estate postcard marketing can be a good complement to a prospecting letter campaign, because one strategy reinforces the other. It also helps boost your recognition factor and your Top of Mind Awareness. If you’re looking for postcard marketing tips to get the most ROI from your next postcard marketing campaign, visit this website* about real estate postcard marketing or check out a series of articles I posted on my my website.
  4. Real Estate Email Marketing: One essential component of a successful real estate online marketing campaign is email marketing. Web-based email marketing software is available from a variety of services, including Constant Contact, AWeber, Get Response, Mail Chimp, and Flutter Mail. By inserting a small subscription form on your website — an “autoresponder” –you can automatically collect names and email addresses of site visitors who sign up for your real estate newsletter, email updates, mailing list, or special announcements.

That’s an overview of some real estate marketing strategies, templates, and marketing tools that can help you stand out from the competition and convert more real estate prospects to long-term clients and sources of referrals.

Stay tuned to this blog for more real estate marketing ideas, tips, and tools!

Thanks for stopping by.

–Joel
Freelance writer, real estate marketing blogger, consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts generally feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

Are Real Estate Prospecting Letters Obsolete?

Although the way people communicate and gather information has changed dramatically over the past couple decades, real estate prospecting letters are not at all obsolete — especially when you consider how they can be used in email marketing, website content development, and real estate blogs.

Sending real estate marketing letters to prospects the “old fashioned way” (using the postal service) is still a viable way to generate leads, produce inquiries, get referrals, and maintain “top of mind” awareness in your farming area.

Real estate agent marketing letters, when used correctly, can be a valuable part of an overall integrated marketing plan. By creating a marketing plan that consists of a combination of cost-effective strategies, then one method will tend to reinforce other marketing avenues and work together in a synergistic way.

Developing a Real Estate Marketing Plan

In a nutshell, marketing real estate effectively is the result of several factors all coming together in a cohesive way. Some of the main ingredients of a successful real estate marketing strategy include the following:

  1. Impeccable knowledge about real estate marketing (both “old school” and “new school”), superior communication skills (aka “people skills”), an excellent understanding of how real estate transactions work (from start to finish), and a high level of motivation to produce results for your clients and generate income for you and your family.
  2. Establishing goals and creating a real estate marketing plan that encompasses several different techniques, including Web-based marketing, the use of real estate prospecting letters, selective advertising (based on your budget and the value of the advertising medium, itself.), and, of course, plenty of face-to-face networking and phone calling. Those aren’t all the components of a real estate marketing plan, but it represents a snapshot of many of the key elements.

 

 

 

 
Thanks for checking out my latest thoughts about real estate marketing, prospecting letters, and marketing tools.

Stay tuned for more real estate agent marketing ideas over the next few days.

–Joel
Real estate marketing blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts about marketing for real estate agents contain links to websites, services, and digital products for which I am a compensated affiliate.