Marketing Letters for Real Estate Agents and Realtors

Real estate marketing letters can serve many purposes beyond just staying in touch with prospects in your farming area. As an example, you can tailor your marketing letters to generate leads and forge relationships with specific segments of your target groups, such as FSBO prospects, expired listing prospects, and first-time home buyers.

 

In all cases, however, your real estate marketing letter needs to communicate key four points, in order to be optimally effective:

 

 

  1. The fact that you are a licensed, trained, and qualified real estate agent or Realtor
  2. Your priorities: Your prospecting letter needs to emphasize the fact that your top priorities include providing exceptional service, making yourself available on an as-needed basis, and producing the best possible results for your clients.
  3. Nothing succeeds like success: If you’ve recently sold properties in your farming area, it can help lower sales resistance and boost your marketability to mention your recent successes — especially if you sold houses at or above the asking price. Demonstrating the ability to sell homes quickly also carries a lot of weight in the minds of potential real estate clients. As a side note, there are a variety of ways to establish yourself as an authority on the subject of real estate marketing and the local real estate market, including blogging, distributing a monthly real estate newsletter (via email or postal mail), and being featured, quoted, or mentioned in media interviews, news stories, or popular local blogs.

Real Estate Agent Marketing Plan

There are several different kinds of real estate marketing letters — including Realtor introduction letters, real estate thank you letters, and real estate farming letters — and they are all important elements of a well executed real estate marketing plan.

The benefits of incorporating letter writing, email marketing, and direct mail marketing into your real estate marketing plan include the following:

  • Top of Mind Awareness: If your prospects hear from you on a regular basis, then there’s a greater chance they’ll think of you when they’re ready to sell their home. (If “you’re out of sight, you’re out of mind”, as the expression goes.)
  • Credibility: Distributing marketing letters, helpful homeowner and home seller tips, and real estate newsletters to your farming area (and your email subscriber list) can help establish you as a source of timely information, relevant insights, and important updates about the local real estate market, as well as the process of selling and buying homes.
  • Establishing and reinforcing an image of professionalism: Real estate marketing letters and news letter sent out on a regular basis can help cultivate a reputation for you as a proactive, resourceful, and dedicated real estate professional.

When it comes to making real estate marketing letters an active part of your marketing strategy, success is often determined by your ability to catch people’s attention, present your message in clear and persuasive way, and motivate them to take action.


Marketing Letters for Real Estate Agents

If writing real estate marketing letters seems too labor intensive or time consuming, then you’ll be relieved to know that there is an alternative. By downloading a collection of ready-to-use real estate marketing letter templates to your computer, you can save countless hours of time, boost your mailing campaign response rate, and generate more leads. Visit this website* to learn more about the wide assortment of marketing letters for real estate agents that are available for immediate use.

They include the following types of lead generation letters:

  • Real estate agent introduction letters
  • Expired listing prospecting letters
  • Real estate prospecting letters
  • Short sale prospecting letter
  • Real estate agent farming letters
  • FSBO prospecting letters
  • Open house invitations/announcements
  • Real estate marketing letters targeting first-time home buyers
  • Referral letters
  • Real estate thank you letters

Real estate marketing letters sent to your farming area and your email subscriber list can be an effective way to maintain contact, reinforce awareness, and keep your name in front of your target audience.

Thanks for checking out my latest blog post on real estate marketing tips and techniques for writing effective letters — including prospecting letters, introduction letters, farming letters, and real estate agent marketing letters.

Stay tuned for more marketing strategies, prospecting tips, and ideas for real estate agents and Realtors.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

NOTE: In addition to my main blog topics — namely, how to write more effective real estate marketing letters, how to compose well-written new real estate agent introduction letters, and the art of crafting persuasive real estate agent prospecting letters, I will take a look at other aspects of real estate marketing, including email marketing, email marketing services, public relations and media relations tactics, lead generation strategies, real estate marketing tools, staying motivated, how to gain a competitive advantage over other real estate agents in your area, the psychology of successful sales and marketing, real estate blogging tips, content marketing, real estate newsletter marketing, and ideas for effectively using real estate marketing flyers.

Stay tuned.

*Disclaimer: My real estate marketing blog contains links to marketing letter templates for real estate agents, Web-based email marketing services, and digital products for which I am a compensated affiliate.

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How to Be a Successful Real Estate Agent

There are a lot of factors involved in achieving success as a real estate agent, but the fundamental quality that fuels everything else is a success-oriented mindset. In other words, if you’re going to get into the real estate business and expect to succeed, you need to be 100% on board with that career choice. If you feel at all tentative or ambivalent about being a real estate agent, then you might be better served choosing another career path. The reason I say that is because you need a lot of focused energy and mental resolve to succeed as a real estate agent. Ambivalence weakens that resolve and undermines your ability to achieve your highest potential. (It’s kind of like driving your car with the emergency brake on.)

Some people are content earning the median real estate agent income of around $45,000 or supplementing their household income by becoming a real estate agent on a part-time basis. There absolutely nothing wrong with that and there is no right or wrong definition of success; it all depends on your financial needs, your lifestyle goals, and your level of motivation.

It is true that you need to spend money in order to make money as a real estate agent, but the challenge is to maximize your visibility, exposure, and name recognition in your farming area, without depleting your marketing budget.

Paid advertising can be one component of a successful real estate agent marketing plan, but one has to proceed with caution when evaluating and choosing advertising strategies. Real estate advertising can either be a profitable source of lead generation or a “money pit”, depending on how you approach it.

Real Estate Agent Marketing Plan

In addition to paid advertising, successful lead generation can come from a number of other sources, many of which can be quite cost effective. Here are several possibilities which can help diversify and strengthen your real estate agent marketing plan:

  • Real estate direct mail campaigns, which can include the mailing of prospecting letters, postcards, and real estate agent introduction letters to your farming area. By the way … a good way to save time, increase productivity, and avoid ‘writers’ block’ is by using real estate marketing letter templates. Visit this site for a free sample of an expired listing prospecting letter (click on the “Sample Letters” button)*.
  • Real estate email marketing: One common approach to email marketing involves placing a subscription form on your website to gather the gather the email addresses of potential clients. Different online services, such as Constant Contact, Mail Chimp, AWeber, GetResponse, and Fluttermail* enable you do manage your prospect list, respond automatically to inquiries, design professional looking mailings, update subscribers on your listings, keep track of your results, and target specific segments of your list.
  • Real estate online marketing: This is a wide-ranging category, which could include website content development, search engine optimization, blogging, online advertising, real estate video marketing (i.e.: YouTube), pay-per-click advertising (i.e.: Google), and social media marketing, such as Facebook, Twitter, Linkedin, Google Plus, Pinterest, YouTube, and Instagram.

Other than developing and implementing a real estate agent marketing plan that fits your budget and financial goals, other key factors to becoming a successful real estate agent include excellent time management, devoting a few hours every week to improving your professional skills and knowledge, clarifying and living by your personal values, and adopting technology and software that can help you do your job more efficiently, productively, and competitively.

Thanks for checking out my latest real estate marketing blog post.

Stay tuned for more real estate marketing ideas, tools, and strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts often feature links to digital products, email marketing services, and websites for which I am a compensated affiliate.

 

Prospecting Letters and Real Estate Marketing Ideas

So let’s say you’re a new real estate agent or you’re an established Realtor looking to increase the number of inquiries, leads, and referrals — not to mention sales — in your pipeline. From a real estate marketing standpoint, your objective is two-fold, at least in the beginning:

  1. First of all, you want to cost-effectively gain as much visibility, name recognition, and exposure to your target audience as you can.
  2. Secondly, you want to brand yourself as a knowledgeable, proactive real estate agent who delivers exceptional client service, superior value, and optimal results to clients. Although projecting that type of image may sound like a tall order, all the pieces should organically fall together when you focus your attention on self motivation, establishing successful daily habits, and enthusiastically going above and beyond client expectations.

Real Estate Marketing Tools and Strategies

One helpful starting point for launching a successful real estate marketing campaign  is to take inventory of your available marketing tools, and then develop a realistic action plan. There are literally dozens of real estate marketing ideas you could pursue to raise your visibility and fill up your pipeline, but if you spread yourself too thin, then your results will probably be diluted and lackluster. You need to determine — based on personal experience, observation, and self assessment — what real estate marketing strategies would be the best for your personality, marketing budget, competitive environment, communication skills, knowledge of Internet marketing techniques, social media marketing savvy, and so on.

Elements of a Real Estate Marketing Plan

As you develop your real estate marketing plan, here are some tools, resources, and techniques to consider using:

  • Real estate marketing letters: Whether you’re targeting first-time home buyers, expired listing prospects, or FSBO prospects, a customized, well-written real estate prospecting letter can help. If you need an example of an expired listing prospecting letter or download an entire collection of real estate marketing letters, visit this site.* Real estate marketing letters can be used for a variety of purposes, including introducing yourself, staying in touch, providing useful information, offering solutions to homeowners and home sellers, and asking for real estate referrals.
  • Real estate postcard marketing: Distributing postcards to your farming area can be an effective method for generating leads, phone calls, and email inquiries. When you mail out “just sold” or “just listed” postcards, for example, you have a lot of factors working in your favor, such as the “curiosity factor,” instant visibility (your prospects don’t have to open an envelope or even click on an email message in their in box), and the postage is more economical than doing a full-blown real estate letter mailing campaign. If you’re interested in postcard marketing tips, check out this series of articles on my website. Although the articles were written 12 years ago, many of the marketing ideas are as valid today as they were in the early years of the Internet. By the way… If you’re planning a real estate postcard marketing campaign in the next month or two, find out how to get the best possible results by reading Real Estate Postcard Marketing’s Best Kept Secrets.”*
  • Real estate marketing flyers: Virtually any real estate marketing strategy should include the selective distribution of attractive-looking real estate marketing flyers. In addition to putting them in brochure holders, community bulletin boards, and display areas at open houses, real estate flyers can also be emailed to your subscriber list and used in conjunction with real estate prospecting letters, newsletter mailings, and other real estate marketing materials at trade show booths and local festivals. If you need design ideas or easy-to-use real estate flyer templates, visit this website*.
  • Online real estate marketing: The Internet is an amazing real estate marketing vehicle, one which barely existed just a generation ago. In addition to social media marketing channels, such as Facebook, Twitter, and Linkedin, real estate agents have a variety of online marketing options, including email marketing, blogging, and website optimization. One of the many advantages of blogging is that it’s another way to share your knowledge, expertise, and helpful suggestions with current and prospective clients. It also helps position you as an credible source of information in the eyes of home sellers, buyers, and property owners.
  • Real estate business cards: Probably the cheapest, yet most important real estate marketing tool of all is your business card. That calling card should be eye-catching, unique, easy to read, and contain the most up-to-date contact information. If a standard business card can’t contain all the information, websites, and other information you want to pass along, there’s always the option of getting “tent” or fold-over business cards.
  • Miscellaneous real estate marketing tools: As I alluded to earlier, having a viable real estate marketing plan requires that you have a pretty clear idea of the various marketing tools available to you, and which ones would be the most productive and cost effective. In closing… here are a few more real estate marketing ideas, which may or may not be appropriate for you at this time: real estate marketing newsletters, brochures, door hangers, real estate text message marketing, pay-per-click advertising, Facebook advertising, Youtube advertising, real estate video marketing, newsletters, press releases, newspaper advertising, radio and TV advertising, billboards, a distinctive voice mail message, seminars for first-time home buyers, personalized calendars, and a free competitive market analysis.

Thanks for checking out my latest ideas and thoughts on real estate postcard marketing, real estate prospecting letters, online real estate marketing, and other strategies for drumming up more client business and increasing your pipeline of sales leads.

 

Stay tuned to this blog for more real estate marketing ideas and tips in the very near future.

Best of luck in all your real estate marketing campaigns, both large and small!

–Joel
Real estate marketing blogger, freelance writer, Internet entrepreneur

 

 

*Disclaimer: Many of my blog posts contain links to digital products, marketing services, and websites for which I am compensated affiliate.

 

 

 

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