Getting Results From Real Estate Prospecting Letters

In order to be successful, Realtors and real estate agents need to be experts on the art and science of marketing — not only marketing their clients’ real estate listings, but also marketing themselves.

When you market yourself, which is an ongoing process, it’s necessary to keep three things in mind:

  1. In many cases, your prospective clients will choose a real estate agent on the basis of trust, familiarity, and likability. As Dale Carnegie and many other thought leaders in sales and marketing have stated countless times: “People tend to do business with other people they know, like, and trust.” Getting people to know, like, and trust you is a multi-step process that encompasses everything from the quality and quantity of your website content to traditional marketing methods, such as sending out real estate prospecting letters and doing face-to-face networking and making phone calls.
  2. “Persistence breaks down resistance.” I’m not sure who originally coined that phrase, but it was one of my father’s favorite aphorisms, and one I enjoy passing along to others.
  3. Success in real estate marketing begins with the creation and implementation of a cost-effective real estate marketing plan. While your real estate marketing plan does not have to be a 25-page document consisting of elaborate charts, diagrams, case studies, and market data, it’s very beneficial to create a working document that lists your marketing strategies, your goals, and a concise SWOT analysis. When you’ve identified your “Strengths, Weaknesses, Opportunities, and Threats,” you’re in a much stronger position to capitalize on your strengths and opportunities (and create a strategy for counteracting your weakness and competitive or economic threats.)

What Role Do Real Estate Marketing Letters Play?

Marketing letters, which can run the gamut from letters of introduction to expired listing prospecting letters, can be an important building block in the success of your marketing campaigns.

In a nutshell, here are some of the key elements of a well-rounded real estate marketing strategy — including real estate prospecting letters.

  • Real estate marketing letters, including — but not limited to — real estate farming letters, thank you letters, real estate expired listing letters, requests for referrals, and real estate introduction letters, can be a valuable lead generation tool. (There’s also FSBO prospecting letters, prospective first-time home owner letters, new agent announcement letters, and letters offering a free comparative market analysis to prospective clients.)
  • A strong online presence includes a professional-looking, easy-to-navigate website providing valuable, useful, and relevant information to property sellers, home owners, and house hunters. One thing that keeps coming up in my research on successful real estate marketing techniques is the importance of maintaining an active real estate blog — usually as part of your real estate agent website. Creating and developing an active blog helps attract prospective clients to your website, gives you a good reason to send out tweets and post announcements on Facebook, and presents you as a source of credible and useful information. NOTE: If you don’t have the time, inclination, or writing ability to update your blog on a regular basis, here are two alternatives: 1) Contact me about ghost-writing weekly 500-word blog posts for your web site. I have a lot of experience with this and would be happy to show you samples of the many real estate agent blogs I’ve contributed to. In addition to that, you’d also want to post your own blog posts about your new listings, ‘just sold’ properties, and other updates. 2) Another option is to download an already-written collection of 260 blog articles that would be of interest to homeowners, house hunters, and home sellers. These real estate-oriented articles for blogs and newsletters cover a variety of topics, including home buying, home selling, gardening, home maintenance, real estate financing, home security, holiday preparation, and much more. This collection of ready-to-use articles is part of a real estate marketing kit*  that consists of 320 real estate agent marketing letter templates and the 260 articles I mentioned. More info here. [Other aspects of a strong online presence can include elements like an active social media marketing plan, a video marketing strategy, and listings in leading directories and real estate marketing websites.]
  • The creation and distribution of timely real estate newsletters can help you achieve name recognition, credibility, ‘Top of Mind Awareness’, and a reputation as a knowledgeable source or information on local market conditions, real estate marketing, and the process of buying and selling a home. Real estate newsletters can be published on a monthly or quarterly basis, and can be an effective accompaniment to a real estate farming letter campaign. Perhaps the most cost effective method of delivering real estate newsletters is through e-mail distribution. You can even automate this process by using any of a number of different autoresponders and list management services. [One web-based email marketing service to consider is Fluttermail*.]

Those are a few of the elements of an integrated marketing plan which you may want to incorporate into your real estate marketing strategy. Stay tuned to this blog for more real estate prospecting ideas, marketing tools, and success philosophies!

Feel free to contact me if you have any questions or need help with blogging or website content development.

Thanks for checking out my latest blog post!

–Joel (prowriter30years@yahoo.com)
Freelance writer, business blogger, marketing consultant

 

 

 

 

 

*Disclaimer: I am a compensated affiliate
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Marketing Real Estate With Prospecting Letters

Question: Can real estate prospecting letters be used to produce sales leads, increase name recognition in an agent’s real estate farming area, and generate inquiries from prospective clients?

Answer: The short answer is “yes!” Here’s the longer answer:  Real estate prospecting letters can and do accomplish all those things if they’re well written, targeted, and sent out as part of an integrated marketing plan. What that essentially means is that building “top of mind awareness” is an ongoing process in which one real estate marketing strategy reinforces another.

As an example, if you mail out one real estate marketing postcard to your farming area announcing a “just sold” or “just listed” property in the neighborhood, it may get noticed by a handful of people and produce a few phone calls. More importantly, though, you’ve begun the process of familiarizing people in your farming area with your name, your photo, and your proactive approach to marketing real estate listings.

Side note: Sending out real estate introduction letters, marketing postcards, or farming letters could be compared to planting seeds — which is probably why they’re called “farming letters”. Those individual contacts need to be nurtured, though, so they can grow into profitable client relationships.

 

 

 

 

 

Let’s say a few weeks later, you send out a real estate prospecting letter to the same group of homeowners, offering a free competitive market analysis — perhaps with an attention-catching blurb on the outside of the envelope, such as “Find out how much your house is really worth.”

Then, a month later, you sent out a real estate marketing newsletter updating your farming area on the latest news, trends, and relevant statistics in the real estate market. UPDATE: In my geographic area, for example, a local association of Realtors announced today that pending sales of new and existing single-family houses were 14 percent higher last month, than they were last year during the same period. This, coupled with a 16% decrease in local inventory, has created a “sellers’ market,” according to the association’s CEO. It’s exactly this type of timely real estate news that would be of interest to homeowners in your farming area — especially the ones thinking about putting their house on the market in the near future.

Real Estate Marketing Strategies

By sending out periodic real estate news letters — using postal mail and/or email — you’ll be positioning yourself as a source of credible and up-to-date information about the local real estate market. You can reinforce that image and expand your visibility by creating a real estate blog and posting articles to it at least once a week. You can either create a blog on your own website (contact your web hosting service if you have any questions about doing this) or you can publish blog posts through your Linkedin account and have it shared with everyone in your network. It’s also a good idea to share your real estate blog posts with your followers on Facebook, Twitter, Google Plus, and other social networks you post on.

So whether you’re mailing out real estate prospecting letters, publishing weekly blog posts, sending out real estate marketing newsletters to your farming area, or creating top-of-mind awareness through a real estate postcard marketing campaign, a combined approach to real estate farming is one of the most effective ways to get noticed and stand out from the crowd.

Visit my website for helpful tips on postcard marketing, social media marketing for real estate agents, business-building articles and real estate marketing strategies.




Ready-to-use Marketing Letters for Realtors
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Thanks for checking out my latest blog post on marketing for real estate agents and Realtors. Feel free to contact me at my email address if you have any comments, questions, or points of clarification.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally feature links to real estate marketing templates, email marketing services, relevant digital products, and prospecting letter kits for which I am a compensated affiliate.

Is Real Estate Prospecting More Like Farming or Fishing?

A couple days ago, I wrote a blog post on the website Real Estate Webmasters, in which I compared real estate farming to agricultural farming. The analogy I drew is that both types of farming require patience, planning, and regular attention. Whether you’re cultivating crops or cultivating client relationships, sporadic attention or neglect will result in a negative outcome. So if you want your relationships with prospective clients to stay alive and grow — as opposed to “wither” and “die” — make sure to touch base with your farming area on a regular basis.

Lots of Fish in the Sea

The reason a fishing analogy may also apply to real estate prospecting is because the more “hooks” you have in the water, the greater your chances for landing a client. Then, of course, there’s also the metaphor of “casting a wider net.”

 

Having a lot of hooks in the water can include many different real estate marketing techniques, ranging from sending out postcards and real estate farming letters to expanding your Internet presence through blogging, email marketing, and website optimization (SEO). Social media marketing and video marketing strategies are other ways to extend your networking reach and increase online engagement.

Marketing Tools for Real Estate Agents

  • Real Estate Marketing Letters: There are dozens of cost effective ways to connect with prospective clients, as well as and existing ones, such as email marketing and direct mail marketing. Since time, patience, and energy are all precious commodities, it makes sense to have access to a ready-to-use collection of real estate prospecting letters that can be customized for first-time home buyers, expired listing prospects, FSBO prospects, former clients you’d like to reconnect with, and prospects in your farming area looking for real estate help to sell their home. If you’d be interested in a ready-to-use kit of real estate marketing templates, visit this website.* In addition to the dozens of real estate introduction letters, real estate farming letters, and real estate thank you letters it includes, the marketing kit also features a collection of newsletter articles you can publish and share with your email subscribers, as well as prospects in your farming area, and visitors to your real estate website. Even if you decide not to purchase the collection of 320 real estate letters and 260 newsletter articles in the marketing kit, the website features a free sample of an expired listing prospecting. That alone is worth the price of admission (which, of course, is free!). Simple click on the yellow “samples letters” button, and you’ll have immediate access to two real estate marketing letters: the expired listing prospecting letter and a real estate thank you letter.
  • Real estate email marketing tools: No real estate marketing plan is complete without some sort of email marketing strategy in place. Email marketing services, such as Constant Contact, Mail Chimp, GetResponse, AWeber, Campaigner, and Fluttermail* can be extremely helpful, if not indispensable, tools for automating your email marketing campaigns and effectively managing your subscriber lists.
  • Real Estate Flyers: Since image and presentation are everything — or at least close to it — it’s crucial to convey a professional and polished image. One of many ways to accomplish that is by distributing well-designed real estate flyers. Whether you’re planning an open house or an email marketing campaign, having a set of real estate flyer templates on hand can help you save time and make a positive impression on your prospects. To get a kit of 53 real estate flyer templates that you can customize and send out in just minutes, visit Turnkey Flyers*.

Stay tuned to this blog for more real estate marketing tips, prospecting strategies, and lead generation ideas.

Thanks for checking out my latest thoughts on marketing for real estate agents.

Best of luck with all your real estate marketing campaigns — both large and small!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

*Disclaimer: Many of my real estate marketing blog posts contain links to digital products, real estate marketing templates, and email marketing services for which I am a compensated affiliate.

Templates and Prospecting Letters for Real Estate Agents

Although the cliche “Time is money” is a hackneyed one, there is more than a grain of truth in that saying. Productivity and success in the real estate business are the direct result of careful time management, a positive mindset, and a commitment to continually honing your skills and knowledge.

Having immediate access to a collection of professionally written real estate prospecting letters* doesn’t hurt, either!


 

Free sample letter: If you’d like to get some free tips (in the form of an example) on how to write a professional real estate expired listing lettervisit this site* and click on the yellow button that says “sample letters.” You’ll also have the option to purchase and download an extensive marketing kit for real estate agents, consisting of 320 real estate marketing letters and 260 articles you can use in direct mail campaigns, email newsletters, and real estate farming letter mailings. The articles can add value to your prospecting letter campaigns, and, if you reference them on the outside of the envelope, it can help increase the percentage of letters that are opened, read, and acted on.

 

 

 

 

 

 

Generate Leads From Your Real Estate Marketing Letters

In addition to printing, stamping, or writing (well, maybe not writing!) some sort of blurb or “teaser” on the outside of the envelope, here are a few ideas to help you increase the response rate to your real estate farming letters:

  1. A prospecting or marketing letter can often be more engaging if you start it off with a relevant question directed at your prospect– ideally one that elicits a “Yes” response.
  2. Another approach to drawing your prospect into the main body of the message is to make a dramatic statement about either the real estate market, the typical amount of time that a house remains on the market, or the pitfalls of a FSBO approach to selling a home.
  3. A real estate prospecting letter that is visually interesting will stand a much better chance of being read than one that consists of a big block of boring, disorganized text that doesn’t enable the reader to easily scan the message and pick out important points. Breaking up your marketing letter into several paragraphs is one way to accomplish that, but it also helps to use short bulleted lists and the selective use of elements like bold letters, underlined words, yellow highlighting, subheads, and italics. One word of caution: It’s really easy to overdo it with all those attention-catching devices I just mentioned, so a good rule-of-thumb to keep in mind is “less is more.”
  4. The cardinal rule of writing any sales letter or marketing material is to always include a clear “call to action” in your message and give your prospects several ways to contact you. (Different people have different preferences and “comfort zones.”)
  5. Another principle of increasing the response rate of your real estate marketing letters is to include a “P.S.” at the end of the letter. Even when people aren’t reading a farming letter word for word, their eyes will usually be drawn to the P.S toward the bottom. It’s a proven attention-catching device, and can often be a good place to reiterate or include another call to action.

 

 

 

 

 

Thanks for checking out my latest marketing ideas for real estate agents and Realtors.

Stay tuned to this blog for more tips and strategies for everything from real estate email marketing strategies to video marketing, real estate flyers, and postcard marketing.

Best of luck in all your real estate marketing campaigns!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

BTW… If you haven’t done so already, don’t forget to take a look at the free sample of an expired listing real estate prospecting letter at the website “My Real Estate Letters.” (When you get there, click on the yellow button that says, “Sample Letters.”

One more thing before I wrap up this blog post…

More Real Estate Agent Marketing Tools*

If you’re looking for other marketing templates, prospecting ideas, or real estate marketing materials to support your sales efforts, these items* might be exactly what you need:

 

Until next time!

 

 

 

 

 

 

 

*Disclaimer: This real estate marketing blog features links to digital products, email marketing services, real estate marketing templates, and websites for which I am a compensated affiliate.

 

 

 

How to Be a Successful Real Estate Agent

There are a lot of factors involved in achieving success as a real estate agent, but the fundamental quality that fuels everything else is a success-oriented mindset. In other words, if you’re going to get into the real estate business and expect to succeed, you need to be 100% on board with that career choice. If you feel at all tentative or ambivalent about being a real estate agent, then you might be better served choosing another career path. The reason I say that is because you need a lot of focused energy and mental resolve to succeed as a real estate agent. Ambivalence weakens that resolve and undermines your ability to achieve your highest potential. (It’s kind of like driving your car with the emergency brake on.)

Some people are content earning the median real estate agent income of around $45,000 or supplementing their household income by becoming a real estate agent on a part-time basis. There absolutely nothing wrong with that and there is no right or wrong definition of success; it all depends on your financial needs, your lifestyle goals, and your level of motivation.

It is true that you need to spend money in order to make money as a real estate agent, but the challenge is to maximize your visibility, exposure, and name recognition in your farming area, without depleting your marketing budget.

Paid advertising can be one component of a successful real estate agent marketing plan, but one has to proceed with caution when evaluating and choosing advertising strategies. Real estate advertising can either be a profitable source of lead generation or a “money pit”, depending on how you approach it.

Real Estate Agent Marketing Plan

In addition to paid advertising, successful lead generation can come from a number of other sources, many of which can be quite cost effective. Here are several possibilities which can help diversify and strengthen your real estate agent marketing plan:

  • Real estate direct mail campaigns, which can include the mailing of prospecting letters, postcards, and real estate agent introduction letters to your farming area. By the way … a good way to save time, increase productivity, and avoid ‘writers’ block’ is by using real estate marketing letter templates. Visit this site for a free sample of an expired listing prospecting letter (click on the “Sample Letters” button)*.
  • Real estate email marketing: One common approach to email marketing involves placing a subscription form on your website to gather the gather the email addresses of potential clients. Different online services, such as Constant Contact, Mail Chimp, AWeber, GetResponse, and Fluttermail* enable you do manage your prospect list, respond automatically to inquiries, design professional looking mailings, update subscribers on your listings, keep track of your results, and target specific segments of your list.
  • Real estate online marketing: This is a wide-ranging category, which could include website content development, search engine optimization, blogging, online advertising, real estate video marketing (i.e.: YouTube), pay-per-click advertising (i.e.: Google), and social media marketing, such as Facebook, Twitter, Linkedin, Google Plus, Pinterest, YouTube, and Instagram.

Other than developing and implementing a real estate agent marketing plan that fits your budget and financial goals, other key factors to becoming a successful real estate agent include excellent time management, devoting a few hours every week to improving your professional skills and knowledge, clarifying and living by your personal values, and adopting technology and software that can help you do your job more efficiently, productively, and competitively.

Thanks for checking out my latest real estate marketing blog post.

Stay tuned for more real estate marketing ideas, tools, and strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts often feature links to digital products, email marketing services, and websites for which I am a compensated affiliate.

 

Where to Buy Real Estate Marketing Templates

Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.

When you try to reinvent the wheel or be a jack of all trades, then you’re failing to leverage your strengths and make the most of time-saving marketing tools.

Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.

Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.

Useful Real Estate Marketing Tools

If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:

  • Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
  • Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
  • Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.

Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.

Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.

Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.

–Joel
Freelance writer,  blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.

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Marketing Tools for Real Estate Agents and Realtors

The cornerstones of a successful real estate sales career include superior knowledge, expertise, an outgoing personality, and a strong motivation to help people (and be financially rewarded for it).

Although that comprises the foundation of a vibrant real estate business, being a top producer also hinges on the ability to consistently attract clients and generate a steady stream of qualified leads. Accomplishing that feat often involves the use of specific real estate marketing tools and proven lead generation strategies.

Real Estate Online Marketing

In the same way that a carpenter or mechanic doesn’t always use every tool they have in their kit, certain real estate marketing tools will be used more frequently than others. A lot depends on your personality and your comfort level with Internet marketing methods.

For example, some real estate agents have a more natural on-camera presence than others, and may be especially good at appearing in real estate marketing videos and commercials. Real estate video marketing can be a powerful tool for some, and an exercise in frustration for others. (It’s simply a matter of leveraging your strengths and steering away your limitations.)

As the Internet evolves and consumers become more Internet savvy, posting online real estate videos can be an effective way to engage prospects, increase your visibility, and brand yourself. Some real estate agents who have a high comfort level with Internet technology may also take advantage of other  marketing opportunities like conducting Webinars online for first-time home buyers.

The use of social media also has the potential, over time, to engage prospects, cultivate client relationships, and generate leads, but — as is the case with blogging — it requires persistence, fresh content every few days, and some basic knowledge about real estate online marketing techniques.

In some cases, it makes sense to delegate the task of social media marketing to a freelancer, a part-time employee, or even a college student who’s social media savvy. (I haven’t been a college student since before the Internet Age, but I’d make an educated guess that most college students ARE social media savvy.)

In addition to the real estate marketing tools and tactics I mentioned above, here’s a handful of additional ideas worth considering:

Marketing Tools for Real Estate Agents

  1. Real estate marketing letter templates: For more than a decade, I’ve been affiliated with a company that offers one of the most comprehensive collections of professionally written real estate letters for virtually every situation. By downloading this collection of relationship-building and real estate marketing letters, you can have immediate access to persuasive marketing messages that only require a little tweaking and customization. This indispensable collection of 320 letters includes a variety of templates for the following types of real estate marketing situations: new agent announcements, expired listing prospecting letters, FSBO prospecting letters, real estate thank you letters, referral requests, converting renters to homeowners, open house invitations, short sale prospecting letters, home staging tips (advice on “getting your home ready to sell”), moving tips, the advantages of using a professional Realtor, and letters offering a free competitive market analysis. This handy real estate marketing kit also includes 260 relevant articles you can use in your real estate newsletters (both print and email), your website, blog, introductory information packets, and other marketing tools. Visit this website for three free samples of real estate marketing letters and more information about the complete real estate marketing kit described above.
  2. Email marketing services: You can’t send out a professional email message, newsletter, or announcement to your subscribers unless you’re tapped in to a good email marketing service. There’s a wide selection to choose from, including, Constant Contact, AWeber, GetResponse, Mail Chimp, FlutterMail*, and a handful of others. Features to look for include competitive pricing, ease of use, the ability to send out autoresponder messages, features that enable you to keep track of every message you send out, the ability to resend emails to specific subscribers if you so choose, opt-in features to make sure your mailing list consists only of people who really want to receive your announcements or newsletter, and the ability to segment your client list.
  3. Real estate marketing postcards: Among the advantages of sending out real estate marketing postcards is the fact that a postcard campaign can be less expensive and more effective than sending out marketing letters enclosed in an envelope. While the objectives of a postcard marketing campaign are sometimes different than a letter mailing campaign, postcard messages are immediately visible to the recipient and can be more cost-effective. A necessary first step to launching a successful real estate postcard marketing campaign is knowing what strategies work and which ones do not work, as far as postcard design, messaging, mailing methods, and overall presentation. This e-book* provides helpful tips, examples, and tactics for getting the most return from you postcard marketing campaigns.
  4. Real estate flyers: Professional-looking real estate flyers are an old-fashioned, yet necessary real estate marketing tool for agents and Realtors. Not only are they a must-have marketing tool for open houses and brochure dispensers, but they can also be emailed, postal mailed, tacked up on community bulletin boards, and efficiently distributed in a variety of other ways. One of the keys to effectively using real estate flyers to attract clients and generate business is to have access to a user-friendly set of real estate flyer templates to streamline the process, save time, and help ensure consistent quality. To preview a collection of 53 professionally designed real estate flyer templates, visit this website.*

That’s a snapshot of some of the traditional and Internet based real estate marketing tools that can help you generate leads, produce more inquiries, and help you build your client list and real estate business.

Stay tuned to this blog for more real estate marketing ideas, tools, and strategies!

Thanks for checking out my latest ideas and marketing tips, regarding real estate direct mail marketing, real estate video marketing, and online marketing ideas for real estate agents.

 

Best of luck in all your real estate marketing campaigns!

–Joel
Real estate marketing blogger, freelance journalist, website content writer
email: prowriter30years@yahoo.com

 

 

 

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*Disclaimer: My blog posts often feature links to real estate marketing tools, templates, ebooks, software, and services for which I am a compensated affiliate.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Generate Leads Through Web-based Real Estate Marketing

Successful web-based marketing typically focuses on four things:

  1. Generating qualified leads
  2. Achieving high visibility on the search engine results pages of Google, Yahoo!, and Bing
  3. Building your recognition factor and credibility
  4. Maintaining Top of Mind Awareness by staying in touch with your list of real estate leads

By developing an integrated marketing campaign, you’ll find that one aspect of your real estate marketing plan works in concert with other aspects of your real estate marketing program. A real estate marketing tool that can be extremely helpful, if not essential, for generating leads online, staying in touch with your leads, and managing your list of online prospects is an e-mail marketing program like Constant Contact, Mail Chimp, GetResponse, AWeber, MyEmma, FlutterMail, and several others. Most of these e-mail marketing programs enable you to place a sign-up form on your website, create newsletters or real estate marketing letters that can be emailed to your list at predesignated intervals (once a week, for instance), and you can send a special announcement or “email blast” to your list whenever you choose to do so. If you devote a few hours to staying in touch with your prospect list, every week, an email marketing program, such as the ones mentioned above, can be an indispensable real estate marketing tool. It’s worth it to gain a working knowledge of how to use an auto-responder and cultivate client relationships through the emailing of real estate newsletters, informative articles, and professionally written real estate marketing letters.

Other Web Based Real Estate Marketing Ideas

  1. Write a real estate blog: If you’re a halfway-decent writer and provide your audience with relevant information on a regular basis, it can help you reach more prospective clients, generate real estate leads, and build credibility and name recognition.
  2. Become a regular on Linkedin: If you haven’t established a profile and a presence on Linkedin, consider getting involved. It can be a great way to network with people in your your community and beyond. Some people think it’s a more effective way of social networking than Facebook, Twitter, and Google+.
  3. Media relations=free publicity. Reporters, editors, and bloggers are always looking for ideas for articles, news stories, news features, and new angles to old topics. Consider developing your own “media relations program” by periodically contacting local real estate/business reporters and let them know you’re available for interviews, background information about a real estate news story, or comments. Being quoted in the media increases your name recognition, credibility, and positions you as a local expert in the real estate field. This is a real estate marketing idea that does not occur to many agents and Realtors, so if you do it, then it could help give you a competitive edge and help you stand out among the crowd.

Real Estate Advertising & Marketing Ideas

Whether you’re a new real estate agent or a Realtor focusing on expanding your marketing reach, this blog will offer some solid real estate marketing ideas, tools, and strategies aimed at helping you generate more leads and sales.

Here’s an overview of some of the real estate advertising and marketing resources that can help you achieve your objectives:

  1. Real estate marketing letters, which include prospecting letters, introduction letters, thank you letters, requests for referrals, and real estate marketing letters that make reference to a mutual acquaintance.
  2. Real estate postcard marketing, which can be subdivided into three different categories: “just sold” postcards, “just listed” postcards, and real estate advertising/ marketing postcards that have a catchy photograph and headline on one side and a “call to action”, an effective marketing message, and your contact information on the other side.
  3. Real estate marketing flyers: Well designed marketing flyers can be used in a variety of ways to generate interest in your property listings. There are two benefits to purchasing a set of professionally designed real estate flyer templates: 1) They can save you time and frustration, and 2) They present your homes for sale and you in a more professional light. In addition to handing out real estate marketing flyers at open houses and in brochure dispensers in front of the house, you can also enclose them with your real estate marketing letters. Flyers are also usually quite adaptable to my next category…
  4. Real estate email marketing: The ideal real estate marketing campaign includes a method of gathering e-mail addresses of prospects who have expressed interest in receiving updates, announcements, and newsletters from you. One way of gathering email address is by using an autoresponder system, which is typically included in most e-mail marketing programs that you can subscribe to, like Constant Contact, Mail Chimp, GetResponse, AWeber, and Fluttermail.
  5. Real estate advertising: Keeping in mind that most buyers and sellers of real estate tend to search online for real estate agents and homes for sale, websites like Trulia and Zillow are worth considering when planning a real estate marketing campaign.
  6. Web-based real estate marketing: A vital component of any web-based real estate marketing program is having a professionally designed website that’s optimized for the major search engines, primarily Google. In addition to being updated on a regular basis, an effective real estate marketing website should also include an autoresponder I referred to earlier. It’s basically a short form website visitors can fill out and submit to be included on your mailing list. Building an opt-in list of prospective real estate clients is a key aspect to any well-planned real estate marketing plan.

Stay tuned to this blog for more real estate advertising/marketing ideas. Thanks for stopping by.