Give Your Real Estate Prospecting Letters a Tune-Up

The good news about real estate prospecting letters is that they can be a cost-effective marketing tool for generating leads in and around your farming area. The potentially bad news about using prospecting letters is that the results they produce often fall short of expectations.

There are a lot of reasons for real estate marketing letters performing poorly, but the thing to keep in mind is that many of those flaws are correctable. In other words, if you take a close look at the content and appearance of your real estate letters, there are frequently changes, edits, and improvements you can make that will enhance your response rate and help you produce better results.

 

Here are a few often-overlooked tweaks you can make that can strengthen your marketing message and help you produce more responses from prospective clients in your farming area.

 

Tips For Improving Your Real Estate Prospecting Letters

  1. As an example: Real estate agent introduction letters often begin by saying something like this:  “Hello. My name is John Q. Farmer, and I’d like to take this opportunity to introduce myself and my real estate marketing services to you.” While that wording may occasionally work to generate a real estate lead or two, a more engaging way to get your prospects to read your letter is by either starting out with a thought-provoking question or a statistic that potential clients will relate to. A strategy that does not occur to many real estate agents — but that can be more effective — is to introduce yourself in the second paragraph, instead of in the first sentence. That way, you’ve used a strategy to catch their attention and get them thinking about things like the potential pitfalls of choosing the wrong real estate agent or attempting to sell their home on their own. The next logical step in your real estate prospecting letter (or introduction letter) would be to spell out the reasons you are the best choice for helping them achieve their real estate goals in the most efficient and effective way possible.
  2. Prospecting letter tips: Avoid the temptation to throw together and send out a boilerplate prospecting letter that looks cluttered, poorly organized, impersonal, and unedited. Taking the time to carefully proofread and review your marketing message can have a positive impact on your response rate. Another fatal flaw of many real estate farming letters is a failure to include a persuasive “call to action.” In addition to urging prospects to contact you for a free comparative market analysis of their home, you might also want to encourage them to visit your blog or subscribe online to your free real estate newsletter featuring articles on home staging strategies, household energy saving tips, the latest real estate market trends, home security tactics, and/or how to choose a real estate agent who will best serve their needs. Note: If you’d like to have access to a collection of professionally written real estate articles on topics like home selling, home buying, home staging, and real estate financing, then check out this real estate marketing kit.* It features 260 relevant articles you can use in your own blog, newsletter, or web site. The kit also includes 320 real estate prospecting templates and marketing letters you can easily customize and send out to your farming area or email subscriber list. One resource that can be of immediate benefit to you and your real estate marketing efforts is the free sample of an expired listing prospecting letter that is featured on the website. More details, here.

By the way, if you need professional, easy-to-use real estate flyer templates (for open houses, direct mail campaigns, new listings, and real estate flyer dispensers), you can request a free sample or purchase an entire set of open house/real estate listing flyers at Turnkey Flyers.*

 

 

 

 

 

 

 

Thanks for letting me share my latest thoughts on marketing strategies, real estate prospecting letters, email marketing, and direct mail techniques.

Stay tuned for more real estate marketing ideas!

–Joel
Freelance writer, business blogger, marketing consultant
Feel free to email me if you have any questions, comments, or inquiries.

Key Takeaways and additional points about real estate prospecting letters:

  • One formula for writing an effective real estate prospecting letter is to begin the message with an intriguing statistic, engaging question, or a statement that makes people sit up and take notice. The type of psychological response you want to elicit is something along the lines of “I didn’t know that!” or “Yes, that IS a concern of mine!” or “I can relate to what you’re saying!” or “Yes, that describes our situation perfectly!” From a sales standpoint, it’s beneficial to create a feeling of connection, agreement, or engagement as soon as possible in your message — whether it’s in an introductory letter, a real estate farming letter, or a expired listing prospecting letter.
  • One strategy for increasing interest in your real estate marketing letter is to enclose a brief real estate newsletter and print a short blurb about it on the outside of the envelop to arouse curiosity or trigger interest.
  • In addition to including the usual “call to action” in your real estate prospecting letter, such as “Contact me for a free comparative market analysis,” or “Call me if you’re thinking about putting your home on the market,” a good way to create more engagement and top-of-mind awareness is to encourage them to check out your latest blog post on a topic of interest to homeowners, such as home security tips, how to save money on energy costs, or “ten tips for selling your home faster”.
  • Make your real estate prospecting letter as visually appealing as possible by breaking it up into several paragraphs and including as much “white space” as you can. Including several “bullet points,” like the ones in this list you’re reading, will also help pull in the attention of your prospects and enable them to digest your message more easily. If your letter looks too cluttered and long, then many people won’t have the patience or time to sift through all those words!

I invite you to visit this real estate marketing blog again for more tips, strategies, and techniques for creating effective real estate prospecting letters, farming letters, and agent introduction letters. I’ll also include helpful sales and marketing tips, email marketing ideas, and strategies for creating an effective integrated marketing campaign in your real estate farming area.

If you’re interested in downloading a set of already-written real estate marketing letter templates and articles for your newsletter or blog, then visit “My Real Estate Letters.”

Contact me if you have any questions and/or need engaging blog posts written for your real estate website, newsletter, or blog. I’d be happy to provide you with links to samples of my writing that are now appearing on dozens of real estate agent websites.

 

 

 

 

 

Need Website Development Services?
Check out this resource:*
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*Disclaimer:  I am a compensated affiliate of a number of digital products and real estate marketing tools and services referenced in this blog, such as real estate flyers templates, real estate agent website development services, prospecting letters, templates for real estate agent introduction letters, short sale prospecting letters, FSBO prospecting letters, real estate open house letters, neighborhood listing announcement, new agent announcement, and real estate thank you letters.

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Maximize Response to Real Estate Prospecting Letters

Sending out real estate prospecting letters to your farming area can be an exercise in frustration if you do not do everything possible to maximize two things:

  1. Your “open rate” and
  2. Your response rate.

Appearances Are Everything (Almost)

The percentage of prospects who open your envelopes and pay attention to the message inside can be disappointingly low if your marketing letter looks like a typical mass mailing — especially one that does not appear to offer the recipient any benefits or value. Although the curiosity factor can sometimes cause people to open your letter, many may dismiss it, right away, if it looks like a sales pitch or advertisement.

If you stop and think about the overwhelming number of marketing messages we are all inundated with, every day, it’s no wonder that your real estate prospects (and you and I) automatically filter out the vast majority of them.

 

Overcome The First Hurdle Of Prospecting Letters

One solution to marketing letters that don’t get read is to enclose something of value inside the envelope and, if possible, make reference to it on the outside of the envelope.

 

 

 

Here are a few examples and ideas:

  1. A small calendar with your photo and contact information
  2. A packet of imprinted garden seeds
  3. An informative article or flyer containing helpful tips for homeowners on saving money, enhancing home security, home staging, reducing energy bills, lowering grocery bills, property maintenance, landscaping tips, or an invitation to a complimentary real estate seminar. (By the way, if you need ready-made content for your direct mail campaigns or real estate newsletters, you can get 260 professionally written real estate-oriented articles* on topics that grab the attention of home owners, house hunters, and property sellers. It’s part of a marketing kit for real estate agents and Realtors that can help put you two steps ahead of the competition. Get the details, here. [As a side note, I'm available to write unique, customized content for your blog, real estate newsletter, or website. Contact me for more details.]
  4. A free news letter about real estate trends, real estate resources for home buyers and sellers, news about real estate market conditions, and so on. You can also include “just listed” or “just sold” properties in your real estate news letter.

Increasing your marketing letter’s “open rate” can depend on a lot of factors, but it helps if you can give your prospects a reason to look inside. A short blurb on the outside of the envelope about there being valuable information inside, a free gift, the latest real estate news, or money-saving tips for homeowners can often be the “nudge” that’s needed to get your marketing message seen by more prospective clients. And since real estate marketing is essentially a “numbers game,” the more prospects you successfully make contact with, the better your chances for making more sales and commissions.

Ingredients of an Effective Prospecting Letter

Remembering that most people have short attention spans, so it’s a good idea to make sure your real estate prospecting letter is well organized, visually appealing, and engaging. One way to make it visually appealing is break up the text with a lot of paragraphs (white space) and “bullet points,” like in the list below.

Here are a few ideas for engaging prospects who receive your real estate farming letters:

  • Introduction to Letter: Start your letter with a compelling question, statistic, or problem that you can solve.
  • Unique Selling Proposition (USP): While there’s a thin line between bragging and proactively marketing yourself, it is important to distinguish yourself from other real estate agents and Realtors in your area. In other words, your prospecting letter will have more impact if it includes a few sentences or bullet points about your qualifications, your successful track record, your experience, specialized training, credentials, connection to the area, familiarity with your farming area, and — last, but not least — your commitment to being available, results oriented, and responsive to client needs and priorities.
  • Contact Information: Give your prospects a lot of options for contacting you. Different people have different communication preferences. Some may prefer to talk to you directly, while others feel more comfortable using email, text messaging, or a website inquiry form. Cater to people’s individual communication styles and comfort zones by offering choices for reaching out to you and/or learning more about your services.
  • Top Of Mind Awareness: Invite your prospects to follow up or learn more about your services by subscribing to your monthly real estate newsletter … visiting your website to peruse your newest listings and video tours … or check out your latest blog post on home staging tips, how to reduce household expenses, tips on family safety, increasing the value of your prospects’ home, strategies for keeping their basement dry, and other topics of interest to your target groups.
  • And by the way: Include a “P.S.” at the end because it catches people’s attention and is frequently read.

Other factors that can help make real estate prospecting letters more effective include a clear “call to action,” an offer of a free comparative analysis of their home, and a followup letter or postcard within the next month. As you know, it’s often necessary to contact prospects a few times before they seriously consider doing business with you. But as a wise man once said: “Persistence breaks down resistance!” (unless, of course, you’re trying to sell ice to an Eskimo.)

Real Estate Marketing Tools to Consider*

  • Real estate prospecting letter templates: Visit this site* to download or learn more about a real estate marketing kit consisting of the following time-saving and lead-generating tools: 320 proven real estate marketing letters for farming a neighborhood, approaching FSBO sellers, offering your services to expired listing prospects, generating referrals, approaching first-time home buyers, and positioning yourself as a a trustworthy real estate advisor and credible source of real estate information. This marketing kit* also provides you with 260 relevant articles for homeowners, house hunters, and house sellers that you can use in your own real estate newsletter, real estate blog, email marketing campaigns, or real estate farming letters. The website also contains a free example of an expired listing prospecting letter that you can adapt to your own marketing needs.
  • Real estate flyer templates: Easily create professional-looking real estate flyers* for new listings, open houses, and marketing campaigns. Get access to 53 Templates that you can customize, print, and distribute in minutes. You can also download a free sample of an easy-to-use, professionally designed real estate marketing flyer.
  • Email Marketing Software*: Flutter Mail empowers you to email everyone on your list with the push of a button. Take advantage of their 30-day trial offer for $1.00 !*
    Fluttermail

 

 

 

 

 

 

 


 

Articles on Real Estate Marketing

The following articles on various aspects of real estate marketing will provide you with actionable ideas for increasing engagement with your target audience, expanding name recognition, maintaining Top of Mind Awareness in your farm area,  generating leads, and converting more prospects into real estate clients.

Thanks for checking out my latest blog post on how to get the most mileage out of your real estate prospecting letters, farming letters, real estate newsletters, and marketing campaigns.

Stay tuned for more real estate marketing tips in the near future!

Feel free to contact me if you need help developing a real estate blog to increase engagement, rank higher in the search engines, and attract more prospective clients to your website. (I can provide you with original content to help keep your blog relevant, fresh, and “search engine friendly”!)

 

Best of luck in all your real estate marketing endeavors

–Joel
Freelance writer, business blogger, marketing consultant

Email address: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the real estate marketing tools, Web-based email marketing software, and informational products featured in this blog.
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Getting Results From Real Estate Prospecting Letters

In order to be successful, Realtors and real estate agents need to be experts on the art and science of marketing — not only marketing their clients’ real estate listings, but also marketing themselves.

When you market yourself, which is an ongoing process, it’s necessary to keep three things in mind:

  1. In many cases, your prospective clients will choose a real estate agent on the basis of trust, familiarity, and likability. As Dale Carnegie and many other thought leaders in sales and marketing have stated countless times: “People tend to do business with other people they know, like, and trust.” Getting people to know, like, and trust you is a multi-step process that encompasses everything from the quality and quantity of your website content to traditional marketing methods, such as sending out real estate prospecting letters and doing face-to-face networking and making phone calls.
  2. “Persistence breaks down resistance.” I’m not sure who originally coined that phrase, but it was one of my father’s favorite aphorisms, and one I enjoy passing along to others.
  3. Success in real estate marketing begins with the creation and implementation of a cost-effective real estate marketing plan. While your real estate marketing plan does not have to be a 25-page document consisting of elaborate charts, diagrams, case studies, and market data, it’s very beneficial to create a working document that lists your marketing strategies, your goals, and a concise SWOT analysis. When you’ve identified your “Strengths, Weaknesses, Opportunities, and Threats,” you’re in a much stronger position to capitalize on your strengths and opportunities (and create a strategy for counteracting your weakness and competitive or economic threats.)

What Role Do Real Estate Marketing Letters Play?

Marketing letters, which can run the gamut from letters of introduction to expired listing prospecting letters, can be an important building block in the success of your marketing campaigns.

In a nutshell, here are some of the key elements of a well-rounded real estate marketing strategy — including real estate prospecting letters.

  • Real estate marketing letters, including — but not limited to — real estate farming letters, thank you letters, real estate expired listing letters, requests for referrals, and real estate introduction letters, can be a valuable lead generation tool. (There’s also FSBO prospecting letters, prospective first-time home owner letters, new agent announcement letters, and letters offering a free comparative market analysis to prospective clients.)
  • A strong online presence includes a professional-looking, easy-to-navigate website providing valuable, useful, and relevant information to property sellers, home owners, and house hunters. One thing that keeps coming up in my research on successful real estate marketing techniques is the importance of maintaining an active real estate blog — usually as part of your real estate agent website. Creating and developing an active blog helps attract prospective clients to your website, gives you a good reason to send out tweets and post announcements on Facebook, and presents you as a source of credible and useful information. NOTE: If you don’t have the time, inclination, or writing ability to update your blog on a regular basis, here are two alternatives: 1) Contact me about ghost-writing weekly 500-word blog posts for your web site. I have a lot of experience with this and would be happy to show you samples of the many real estate agent blogs I’ve contributed to. In addition to that, you’d also want to post your own blog posts about your new listings, ‘just sold’ properties, and other updates. 2) Another option is to download an already-written collection of 260 blog articles that would be of interest to homeowners, house hunters, and home sellers. These real estate-oriented articles for blogs and newsletters cover a variety of topics, including home buying, home selling, gardening, home maintenance, real estate financing, home security, holiday preparation, and much more. This collection of ready-to-use articles is part of a real estate marketing kit*  that consists of 320 real estate agent marketing letter templates and the 260 articles I mentioned. More info here. [Other aspects of a strong online presence can include elements like an active social media marketing plan, a video marketing strategy, and listings in leading directories and real estate marketing websites.]
  • The creation and distribution of timely real estate newsletters can help you achieve name recognition, credibility, ‘Top of Mind Awareness’, and a reputation as a knowledgeable source or information on local market conditions, real estate marketing, and the process of buying and selling a home. Real estate newsletters can be published on a monthly or quarterly basis, and can be an effective accompaniment to a real estate farming letter campaign. Perhaps the most cost effective method of delivering real estate newsletters is through e-mail distribution. You can even automate this process by using any of a number of different autoresponders and list management services. [One web-based email marketing service to consider is Fluttermail*.]

Those are a few of the elements of an integrated marketing plan which you may want to incorporate into your real estate marketing strategy. Stay tuned to this blog for more real estate prospecting ideas, marketing tools, and success philosophies!

Feel free to contact me if you have any questions or need help with blogging or website content development.

Thanks for checking out my latest blog post!

–Joel (prowriter30years@yahoo.com)
Freelance writer, business blogger, marketing consultant

 

 

 

 

 

*Disclaimer: I am a compensated affiliate
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Marketing Letters for Real Estate Agents and Realtors

Real estate marketing letters can serve many purposes beyond just staying in touch with prospects in your farming area. As an example, you can tailor your marketing letters to generate leads and forge relationships with specific segments of your target groups, such as FSBO prospects, expired listing prospects, and first-time home buyers.

 

In all cases, however, your real estate marketing letter needs to communicate key four points, in order to be optimally effective:

 

 

  1. The fact that you are a licensed, trained, and qualified real estate agent or Realtor
  2. Your priorities: Your prospecting letter needs to emphasize the fact that your top priorities include providing exceptional service, making yourself available on an as-needed basis, and producing the best possible results for your clients.
  3. Nothing succeeds like success: If you’ve recently sold properties in your farming area, it can help lower sales resistance and boost your marketability to mention your recent successes — especially if you sold houses at or above the asking price. Demonstrating the ability to sell homes quickly also carries a lot of weight in the minds of potential real estate clients. As a side note, there are a variety of ways to establish yourself as an authority on the subject of real estate marketing and the local real estate market, including blogging, distributing a monthly real estate newsletter (via email or postal mail), and being featured, quoted, or mentioned in media interviews, news stories, or popular local blogs.

Real Estate Agent Marketing Plan

There are several different kinds of real estate marketing letters — including Realtor introduction letters, real estate thank you letters, and real estate farming letters — and they are all important elements of a well executed real estate marketing plan.

The benefits of incorporating letter writing, email marketing, and direct mail marketing into your real estate marketing plan include the following:

  • Top of Mind Awareness: If your prospects hear from you on a regular basis, then there’s a greater chance they’ll think of you when they’re ready to sell their home. (If “you’re out of sight, you’re out of mind”, as the expression goes.)
  • Credibility: Distributing marketing letters, helpful homeowner and home seller tips, and real estate newsletters to your farming area (and your email subscriber list) can help establish you as a source of timely information, relevant insights, and important updates about the local real estate market, as well as the process of selling and buying homes.
  • Establishing and reinforcing an image of professionalism: Real estate marketing letters and news letter sent out on a regular basis can help cultivate a reputation for you as a proactive, resourceful, and dedicated real estate professional.

When it comes to making real estate marketing letters an active part of your marketing strategy, success is often determined by your ability to catch people’s attention, present your message in clear and persuasive way, and motivate them to take action.


Marketing Letters for Real Estate Agents

If writing real estate marketing letters seems too labor intensive or time consuming, then you’ll be relieved to know that there is an alternative. By downloading a collection of ready-to-use real estate marketing letter templates to your computer, you can save countless hours of time, boost your mailing campaign response rate, and generate more leads. Visit this website* to learn more about the wide assortment of marketing letters for real estate agents that are available for immediate use.

They include the following types of lead generation letters:

  • Real estate agent introduction letters
  • Expired listing prospecting letters
  • Real estate prospecting letters
  • Short sale prospecting letter
  • Real estate agent farming letters
  • FSBO prospecting letters
  • Open house invitations/announcements
  • Real estate marketing letters targeting first-time home buyers
  • Referral letters
  • Real estate thank you letters

Real estate marketing letters sent to your farming area and your email subscriber list can be an effective way to maintain contact, reinforce awareness, and keep your name in front of your target audience.

Thanks for checking out my latest blog post on real estate marketing tips and techniques for writing effective letters — including prospecting letters, introduction letters, farming letters, and real estate agent marketing letters.

Stay tuned for more marketing strategies, prospecting tips, and ideas for real estate agents and Realtors.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

NOTE: In addition to my main blog topics — namely, how to write more effective real estate marketing letters, how to compose well-written new real estate agent introduction letters, and the art of crafting persuasive real estate agent prospecting letters, I will take a look at other aspects of real estate marketing, including email marketing, email marketing services, public relations and media relations tactics, lead generation strategies, real estate marketing tools, staying motivated, how to gain a competitive advantage over other real estate agents in your area, the psychology of successful sales and marketing, real estate blogging tips, content marketing, real estate newsletter marketing, and ideas for effectively using real estate marketing flyers.

Stay tuned.

*Disclaimer: My real estate marketing blog contains links to marketing letter templates for real estate agents, Web-based email marketing services, and digital products for which I am a compensated affiliate.

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Marketing Real Estate With Prospecting Letters

Question: Can real estate prospecting letters be used to produce sales leads, increase name recognition in an agent’s real estate farming area, and generate inquiries from prospective clients?

Answer: The short answer is “yes!” Here’s the longer answer:  Real estate prospecting letters can and do accomplish all those things if they’re well written, targeted, and sent out as part of an integrated marketing plan. What that essentially means is that building “top of mind awareness” is an ongoing process in which one real estate marketing strategy reinforces another.

As an example, if you mail out one real estate marketing postcard to your farming area announcing a “just sold” or “just listed” property in the neighborhood, it may get noticed by a handful of people and produce a few phone calls. More importantly, though, you’ve begun the process of familiarizing people in your farming area with your name, your photo, and your proactive approach to marketing real estate listings.

Side note: Sending out real estate introduction letters, marketing postcards, or farming letters could be compared to planting seeds — which is probably why they’re called “farming letters”. Those individual contacts need to be nurtured, though, so they can grow into profitable client relationships.

 

 

 

 

 

Let’s say a few weeks later, you send out a real estate prospecting letter to the same group of homeowners, offering a free competitive market analysis — perhaps with an attention-catching blurb on the outside of the envelope, such as “Find out how much your house is really worth.”

Then, a month later, you sent out a real estate marketing newsletter updating your farming area on the latest news, trends, and relevant statistics in the real estate market. UPDATE: In my geographic area, for example, a local association of Realtors announced today that pending sales of new and existing single-family houses were 14 percent higher last month, than they were last year during the same period. This, coupled with a 16% decrease in local inventory, has created a “sellers’ market,” according to the association’s CEO. It’s exactly this type of timely real estate news that would be of interest to homeowners in your farming area — especially the ones thinking about putting their house on the market in the near future.

Real Estate Marketing Strategies

By sending out periodic real estate news letters — using postal mail and/or email — you’ll be positioning yourself as a source of credible and up-to-date information about the local real estate market. You can reinforce that image and expand your visibility by creating a real estate blog and posting articles to it at least once a week. You can either create a blog on your own website (contact your web hosting service if you have any questions about doing this) or you can publish blog posts through your Linkedin account and have it shared with everyone in your network. It’s also a good idea to share your real estate blog posts with your followers on Facebook, Twitter, Google Plus, and other social networks you post on.

So whether you’re mailing out real estate prospecting letters, publishing weekly blog posts, sending out real estate marketing newsletters to your farming area, or creating top-of-mind awareness through a real estate postcard marketing campaign, a combined approach to real estate farming is one of the most effective ways to get noticed and stand out from the crowd.

Visit my website for helpful tips on postcard marketing, social media marketing for real estate agents, business-building articles and real estate marketing strategies.




Ready-to-use Marketing Letters for Realtors
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Thanks for checking out my latest blog post on marketing for real estate agents and Realtors. Feel free to contact me at my email address if you have any comments, questions, or points of clarification.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally feature links to real estate marketing templates, email marketing services, relevant digital products, and prospecting letter kits for which I am a compensated affiliate.

Getting Results From Your Real Estate Farming Letters

The analogy of tending to a garden or crop field (farming) is a perfect metaphor for being  a real estate agent or Realtor. When you stop and think about it, there are a lot of parallels between real estate farming and agricultural farming. Whether you’re cultivating crops or potential real estate clients, it’s necessary to adopt a patient, nurturing, and forward-looking mindset. (I took a closer look at this topic in a blog post I wrote for the website Real Estate Webmasters.)

As an example, it wouldn’t be too productive to plant some seeds in the ground, and then return a few months later hoping for an abundant harvest. It’s necessary to till the soil, add fertilizer, pull weeds, make sure the seeds receive enough water, and take measures to protect the seedlings from a variety of natural threats.

I don’t want to get all spiritual on you, but faith also plays a role in both real estate farming  and agricultural farming. There’s no guarantee that planting seeds — either literally or figuratively — is going to produce any results. However, when you infuse a feeling of faith and optimism into your farming efforts, your chances of a bountiful “harvest” are multiplied many times over. (It also helps to plant a lot of “seeds”!)

Another real estate tie-in with the idea of crop farming is the concept of “drip marketing.” To quote an article on Wikipedia, “The phrase ‘drip marketing’ is said to be derived from ‘drip irrigation’, an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time.” The Wikipedia article provides some excellent insights on the connections between drip marketing, lead generation, and effective business communication.

What is Drip Marketing?

Drip marketing is most closely associated with email marketing because of the ability to automate email messages. Web-based email marketing software, for example, enables you to set up a predetermined schedule for sending out a series of sales messages to your email subscribers, a system which can help automate and streamline your real estate farming letter campaigns. When you use email marketing services, such as Constant Contact, Mail Chimp, Campaigner, GetResponse, AWeber, and Fluttermail*, you can put a portion of your real estate farming efforts on “autopilot.”

Real Estate Farming Letters

If you need a series of real estate farming letters to use in your drip marketing campaign, you’ll find a large selection of prospecting templates at “My Real Estate Letters.” This versatile real estate marketing kit includes a series of prospecting letters and marketing letters for generating leads, inquiries, and real estate referrals. By downloading this real estate marketing tool to your computer, you can have instant access to professionally written letters for real estate agents and Realtors.

Visit the website* for more details and to check out a free sample real estate farm letter targeting expired listing prospects.

Those are a few of my thoughts on cultivating a real estate farming area using marketing techniques, such as email drip marketing, real estate prospecting letters, and direct mail marketing.

Good luck with your email drip marketing campaigns, and make sure to stay tuned to this blog for more real estate marketing strategies — as well as my main website: Marketing Survival Kit

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally include links to digital products, marketing templates, and email marketing services for which I am a compensated affiliate.

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Is Real Estate Prospecting More Like Farming or Fishing?

A couple days ago, I wrote a blog post on the website Real Estate Webmasters, in which I compared real estate farming to agricultural farming. The analogy I drew is that both types of farming require patience, planning, and regular attention. Whether you’re cultivating crops or cultivating client relationships, sporadic attention or neglect will result in a negative outcome. So if you want your relationships with prospective clients to stay alive and grow — as opposed to “wither” and “die” — make sure to touch base with your farming area on a regular basis.

Lots of Fish in the Sea

The reason a fishing analogy may also apply to real estate prospecting is because the more “hooks” you have in the water, the greater your chances for landing a client. Then, of course, there’s also the metaphor of “casting a wider net.”

 

Having a lot of hooks in the water can include many different real estate marketing techniques, ranging from sending out postcards and real estate farming letters to expanding your Internet presence through blogging, email marketing, and website optimization (SEO). Social media marketing and video marketing strategies are other ways to extend your networking reach and increase online engagement.

Marketing Tools for Real Estate Agents

  • Real Estate Marketing Letters: There are dozens of cost effective ways to connect with prospective clients, as well as and existing ones, such as email marketing and direct mail marketing. Since time, patience, and energy are all precious commodities, it makes sense to have access to a ready-to-use collection of real estate prospecting letters that can be customized for first-time home buyers, expired listing prospects, FSBO prospects, former clients you’d like to reconnect with, and prospects in your farming area looking for real estate help to sell their home. If you’d be interested in a ready-to-use kit of real estate marketing templates, visit this website.* In addition to the dozens of real estate introduction letters, real estate farming letters, and real estate thank you letters it includes, the marketing kit also features a collection of newsletter articles you can publish and share with your email subscribers, as well as prospects in your farming area, and visitors to your real estate website. Even if you decide not to purchase the collection of 320 real estate letters and 260 newsletter articles in the marketing kit, the website features a free sample of an expired listing prospecting. That alone is worth the price of admission (which, of course, is free!). Simple click on the yellow “samples letters” button, and you’ll have immediate access to two real estate marketing letters: the expired listing prospecting letter and a real estate thank you letter.
  • Real estate email marketing tools: No real estate marketing plan is complete without some sort of email marketing strategy in place. Email marketing services, such as Constant Contact, Mail Chimp, GetResponse, AWeber, Campaigner, and Fluttermail* can be extremely helpful, if not indispensable, tools for automating your email marketing campaigns and effectively managing your subscriber lists.
  • Real Estate Flyers: Since image and presentation are everything — or at least close to it — it’s crucial to convey a professional and polished image. One of many ways to accomplish that is by distributing well-designed real estate flyers. Whether you’re planning an open house or an email marketing campaign, having a set of real estate flyer templates on hand can help you save time and make a positive impression on your prospects. To get a kit of 53 real estate flyer templates that you can customize and send out in just minutes, visit Turnkey Flyers*.

Stay tuned to this blog for more real estate marketing tips, prospecting strategies, and lead generation ideas.

Thanks for checking out my latest thoughts on marketing for real estate agents.

Best of luck with all your real estate marketing campaigns — both large and small!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

*Disclaimer: Many of my real estate marketing blog posts contain links to digital products, real estate marketing templates, and email marketing services for which I am a compensated affiliate.

Templates and Prospecting Letters for Real Estate Agents

Although the cliche “Time is money” is a hackneyed one, there is more than a grain of truth in that saying. Productivity and success in the real estate business are the direct result of careful time management, a positive mindset, and a commitment to continually honing your skills and knowledge.

Having immediate access to a collection of professionally written real estate prospecting letters* doesn’t hurt, either!


 

Free sample letter: If you’d like to get some free tips (in the form of an example) on how to write a professional real estate expired listing lettervisit this site* and click on the yellow button that says “sample letters.” You’ll also have the option to purchase and download an extensive marketing kit for real estate agents, consisting of 320 real estate marketing letters and 260 articles you can use in direct mail campaigns, email newsletters, and real estate farming letter mailings. The articles can add value to your prospecting letter campaigns, and, if you reference them on the outside of the envelope, it can help increase the percentage of letters that are opened, read, and acted on.

 

 

 

 

 

 

Generate Leads From Your Real Estate Marketing Letters

In addition to printing, stamping, or writing (well, maybe not writing!) some sort of blurb or “teaser” on the outside of the envelope, here are a few ideas to help you increase the response rate to your real estate farming letters:

  1. A prospecting or marketing letter can often be more engaging if you start it off with a relevant question directed at your prospect– ideally one that elicits a “Yes” response.
  2. Another approach to drawing your prospect into the main body of the message is to make a dramatic statement about either the real estate market, the typical amount of time that a house remains on the market, or the pitfalls of a FSBO approach to selling a home.
  3. A real estate prospecting letter that is visually interesting will stand a much better chance of being read than one that consists of a big block of boring, disorganized text that doesn’t enable the reader to easily scan the message and pick out important points. Breaking up your marketing letter into several paragraphs is one way to accomplish that, but it also helps to use short bulleted lists and the selective use of elements like bold letters, underlined words, yellow highlighting, subheads, and italics. One word of caution: It’s really easy to overdo it with all those attention-catching devices I just mentioned, so a good rule-of-thumb to keep in mind is “less is more.”
  4. The cardinal rule of writing any sales letter or marketing material is to always include a clear “call to action” in your message and give your prospects several ways to contact you. (Different people have different preferences and “comfort zones.”)
  5. Another principle of increasing the response rate of your real estate marketing letters is to include a “P.S.” at the end of the letter. Even when people aren’t reading a farming letter word for word, their eyes will usually be drawn to the P.S toward the bottom. It’s a proven attention-catching device, and can often be a good place to reiterate or include another call to action.

 

 

 

 

 

Thanks for checking out my latest marketing ideas for real estate agents and Realtors.

Stay tuned to this blog for more tips and strategies for everything from real estate email marketing strategies to video marketing, real estate flyers, and postcard marketing.

Best of luck in all your real estate marketing campaigns!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

BTW… If you haven’t done so already, don’t forget to take a look at the free sample of an expired listing real estate prospecting letter at the website “My Real Estate Letters.” (When you get there, click on the yellow button that says, “Sample Letters.”

One more thing before I wrap up this blog post…

More Real Estate Agent Marketing Tools*

If you’re looking for other marketing templates, prospecting ideas, or real estate marketing materials to support your sales efforts, these items* might be exactly what you need:

 

Until next time!

 

 

 

 

 

 

 

*Disclaimer: This real estate marketing blog features links to digital products, email marketing services, real estate marketing templates, and websites for which I am a compensated affiliate.

 

 

 

Generate Leads With Real Estate Farming Letters

Depending on who you talk to, real estate farming letters are either a guaranteed way to generate leads or a complete waste of time and money.

In reality, the truth lies somewhere between those two statements, and your degree of success depends largely on factors within your control.

One of the cornerstones of a successful real estate marketing strategy is the realization that client acquisition, effective networking, relationship development, and building name recognition in your farming area is a process, rather than the result of a few sporadic direct mail campaigns.

Well-written real estate farming letters CAN produce a flurry of phone calls, email inquiries, and qualified leads, but, as the old expression goes: It’s better not to put all your eggs in one basket!

 

 

 

 

 

But getting back to the topic of real estate farming

Marketing Tips for Real Estate Agents

Here are three strategies for increasing the response rate to your real estate farming letters:

  1. Go into it with a positive attitude! Whether you’re sending out real estate prospecting letters, press releases, a postcard mailing , open house flyers, real estate referral letters, newsletters, or an update to your email subscribers, it’s beneficial to infuse your message with a feeling of optimism, enthusiasm, and confidence in your abilities. The slightest hint of negativity, self doubt, or pessimism can easily seep into your marketing message and weaken its impact.
  2. Consider using real estate templates* to save time, reduce frustration, and target your audience more effectively. Real estate letter templates can increase your productivity, improve time management, and help you avoid trying to “reinvent the wheel.” You’ll feel much more in control of your time and resources when you do not have to start from scratch when you compose FSBO prospecting letters, short sale prospecting letters, referral requests, thank you notes, new agent introduction letters, real estate farming letters, and expired listing prospecting letters. Speaking of expired listing prospecting letters, you can get a free sample of a professionally written one at a site I’m affiliated with called My Real Estate Letters.* In addition to featuring real estate marketing ideas for both new and seasoned real estate agents, the website also offers a marketing kit* of real estate prospecting letters, ready to use content for your newsletter, templates of real estate thank you letters, and dozens of different strategies for marketing your services to potential real estate clients in your farming area. Another marketing tool worth mentioning is real estate listing flyers. If you’re looking for real estate flyer templates, there’s a kit of 53 templates you can download at Turkey Flyers*. Samples of professionally designed real estate open house flyers are featured on the website.
  3. Remember the basics: Whether you’re writing a real estate farming letter, a referral request letter, or a professional networking letter, make sure to thoroughly proofread and edit your message two or three times to make sure you’ve caught all typos, awkward sentences, inaccuracies, hints of negativity, or opportunities to promote yourself. For example, if you’re holding an open house next weekend or planning to attend a local community event, invite people to stop by and introduce themselves or join you for a cup of coffee. Effective real estate farming letters also include as much contact information as possible and a few “calls for action,” encouraging your prospects to respond in some way, such as calling or emailing you, visiting your website, checking out your latest blog post, scheduling an appointment, requesting a free comparative market analysis, or whatever it is that you want them to do. One final tip I want to mention for today is the importance of using “white space,” paragraphs, bullet points, and other design elements to help make your real estate marketing letters look more visually appealing. If the page looks too cluttered or verbose, it could make your prospecting letter a strong candidate for the recycling bin!

Thanks for checking out my latest thoughts on real estate marketing, letter writing, and crafting an effective advertising message. Stay tuned for more tips and strategies on topics like lead generation and the ingredients of a real estate agent marketing plan.

–Joel
Real estate marketing blogger, freelance writer, marketing strategist
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts feature links to real estate marketing tools, templates, and websites for which I am a compensated affiliate.

 

Generate Leads With Real Estate Prospecting Letters

While I do not believe real estate prospecting letters are the be-all and end-all of real estate marketing tools, I do view them as a vital ingredient in a well-rounded real estate marketing plan. Although I’m a big believer in the power of the written word, I’ve seen a lot of sales letters that are anything but powerful! By keeping in mind the following marketing tips, your real estate farming letters will have a much stronger chance of being responded to.

 

 

 

 

Success Tips for Real Estate Prospecting Letters

  1. First of all, consider printing a short slogan, “teaser”, or curiosity-triggering blurb on the outside of the envelope to encourage your prospects to open it and look inside. If you’re distributing your real estate prospecting letters via an email marketing service, then take a few extra minutes to write an attention-catching subject line to the e-mail. The process of infusing prospects with enthusiasm and interest begins from the moment they begin sorting through their postal mail or email in-box. Always keep in mind the “AIDA” principle of marketing, which is one of the core concepts of advertising, marketing, and sales. Here’s an overview of the sales process: Your first objective is to attract your prospects’ ATTENTION. Once you’ve cleared that initial hurdle, you’re in a good position to produce the next two desired responses, both of which happen on a psychological or emotional level: INTEREST and DESIRE. Your ultimate goal, of course, is to inspire ACTION, which can run the gamut from having them call, email, or text you… to motivating them to visit your blog, website, or open house event. In writing your real estate prospecting letter or e-mail marketing letter, always remember that your prospect has one question in their mind as they read your message: “What’s in it for ME?!” (If you fail to answer that question to their satisfaction, you’ll probably fail to inspire them to follow up with you on your letter.)
  2. The appearance of your marketing letter will fall into one of two categories. It will either be inviting or off-putting (and I’m not talking about a golf outing). If your real estate prospecting letter is cluttered, full of typos and bad grammar, or accentuated by too many exclamation points!!!!… an preponderance of  underlined phrases, an excessive use of bold lettering, or –and this is the worst offense of all– AN EXCESSIVE USE OF ALL CAPS (which looks like you’re shouting at them), then there’s a good chance your farming letter will be tossed in the recycling bin before they’ve gotten past the first paragraph!
  3. Don’t forget to leverage the “P.S.” in your real estate prospecting letter! Many people have a tendency to notice and read post scripts at the end of a letter — especially if they’re just visually scanning the message — so don’t miss out on the opportunity to reiterate a key benefits,  include a “call to action,” or introduce an element of urgency, scarcity, or future uncertainty.

By incorporating those three core concepts into your marketing strategy, your real estate prospecting letters will tend to be more results oriented and effective.

 

 

Thanks for checking out my latest marketing strategy ideas, relative to real estate prospecting letters, farming letters, and real estate email marketing.

Stay tuned to this blog for more marketing tips, marketing templates, and lead generation ideas for real estate agents and Realtors.

–Joel
Real estate marketing blogger, freelance writer, marketing strategist
email: prowriter30years@yahoo.com
Visit my website: Marketing Survival Kit, today!


 

*Disclaimer: I am a compensated affiliate of the real estate agent prospecting letter templates and other digital products and services mentioned in this blog.