Getting Results From Real Estate Prospecting Letters

In order to be successful, Realtors and real estate agents need to be experts on the art and science of marketing — not only marketing their clients’ real estate listings, but also marketing themselves.

When you market yourself, which is an ongoing process, it’s necessary to keep three things in mind:

  1. In many cases, your prospective clients will choose a real estate agent on the basis of trust, familiarity, and likability. As Dale Carnegie and many other thought leaders in sales and marketing have stated countless times: “People tend to do business with other people they know, like, and trust.” Getting people to know, like, and trust you is a multi-step process that encompasses everything from the quality and quantity of your website content to traditional marketing methods, such as sending out real estate prospecting letters and doing face-to-face networking and making phone calls.
  2. “Persistence breaks down resistance.” I’m not sure who originally coined that phrase, but it was one of my father’s favorite aphorisms, and one I enjoy passing along to others.
  3. Success in real estate marketing begins with the creation and implementation of a cost-effective real estate marketing plan. While your real estate marketing plan does not have to be a 25-page document consisting of elaborate charts, diagrams, case studies, and market data, it’s very beneficial to create a working document that lists your marketing strategies, your goals, and a concise SWOT analysis. When you’ve identified your “Strengths, Weaknesses, Opportunities, and Threats,” you’re in a much stronger position to capitalize on your strengths and opportunities (and create a strategy for counteracting your weakness and competitive or economic threats.)

What Role Do Real Estate Marketing Letters Play?

Marketing letters, which can run the gamut from letters of introduction to expired listing prospecting letters, can be an important building block in the success of your marketing campaigns.

In a nutshell, here are some of the key elements of a well-rounded real estate marketing strategy — including real estate prospecting letters.

  • Real estate marketing letters, including — but not limited to — real estate farming letters, thank you letters, real estate expired listing letters, requests for referrals, and real estate introduction letters, can be a valuable lead generation tool. (There’s also FSBO prospecting letters, prospective first-time home owner letters, new agent announcement letters, and letters offering a free comparative market analysis to prospective clients.)
  • A strong online presence includes a professional-looking, easy-to-navigate website providing valuable, useful, and relevant information to property sellers, home owners, and house hunters. One thing that keeps coming up in my research on successful real estate marketing techniques is the importance of maintaining an active real estate blog — usually as part of your real estate agent website. Creating and developing an active blog helps attract prospective clients to your website, gives you a good reason to send out tweets and post announcements on Facebook, and presents you as a source of credible and useful information. NOTE: If you don’t have the time, inclination, or writing ability to update your blog on a regular basis, here are two alternatives: 1) Contact me about ghost-writing weekly 500-word blog posts for your web site. I have a lot of experience with this and would be happy to show you samples of the many real estate agent blogs I’ve contributed to. In addition to that, you’d also want to post your own blog posts about your new listings, ‘just sold’ properties, and other updates. 2) Another option is to download an already-written collection of 260 blog articles that would be of interest to homeowners, house hunters, and home sellers. These real estate-oriented articles for blogs and newsletters cover a variety of topics, including home buying, home selling, gardening, home maintenance, real estate financing, home security, holiday preparation, and much more. This collection of ready-to-use articles is part of a real estate marketing kit*  that consists of 320 real estate agent marketing letter templates and the 260 articles I mentioned. More info here. [Other aspects of a strong online presence can include elements like an active social media marketing plan, a video marketing strategy, and listings in leading directories and real estate marketing websites.]
  • The creation and distribution of timely real estate newsletters can help you achieve name recognition, credibility, ‘Top of Mind Awareness’, and a reputation as a knowledgeable source or information on local market conditions, real estate marketing, and the process of buying and selling a home. Real estate newsletters can be published on a monthly or quarterly basis, and can be an effective accompaniment to a real estate farming letter campaign. Perhaps the most cost effective method of delivering real estate newsletters is through e-mail distribution. You can even automate this process by using any of a number of different autoresponders and list management services. [One web-based email marketing service to consider is Fluttermail*.]

Those are a few of the elements of an integrated marketing plan which you may want to incorporate into your real estate marketing strategy. Stay tuned to this blog for more real estate prospecting ideas, marketing tools, and success philosophies!

Feel free to contact me if you have any questions or need help with blogging or website content development.

Thanks for checking out my latest blog post!

–Joel (prowriter30years@yahoo.com)
Freelance writer, business blogger, marketing consultant

 

 

 

 

 

*Disclaimer: I am a compensated affiliate
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Getting Results From Your Real Estate Farming Letters

The analogy of tending to a garden or crop field (farming) is a perfect metaphor for being  a real estate agent or Realtor. When you stop and think about it, there are a lot of parallels between real estate farming and agricultural farming. Whether you’re cultivating crops or potential real estate clients, it’s necessary to adopt a patient, nurturing, and forward-looking mindset. (I took a closer look at this topic in a blog post I wrote for the website Real Estate Webmasters.)

As an example, it wouldn’t be too productive to plant some seeds in the ground, and then return a few months later hoping for an abundant harvest. It’s necessary to till the soil, add fertilizer, pull weeds, make sure the seeds receive enough water, and take measures to protect the seedlings from a variety of natural threats.

I don’t want to get all spiritual on you, but faith also plays a role in both real estate farming  and agricultural farming. There’s no guarantee that planting seeds — either literally or figuratively — is going to produce any results. However, when you infuse a feeling of faith and optimism into your farming efforts, your chances of a bountiful “harvest” are multiplied many times over. (It also helps to plant a lot of “seeds”!)

Another real estate tie-in with the idea of crop farming is the concept of “drip marketing.” To quote an article on Wikipedia, “The phrase ‘drip marketing’ is said to be derived from ‘drip irrigation’, an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time.” The Wikipedia article provides some excellent insights on the connections between drip marketing, lead generation, and effective business communication.

What is Drip Marketing?

Drip marketing is most closely associated with email marketing because of the ability to automate email messages. Web-based email marketing software, for example, enables you to set up a predetermined schedule for sending out a series of sales messages to your email subscribers, a system which can help automate and streamline your real estate farming letter campaigns. When you use email marketing services, such as Constant Contact, Mail Chimp, Campaigner, GetResponse, AWeber, and Fluttermail*, you can put a portion of your real estate farming efforts on “autopilot.”

Real Estate Farming Letters

If you need a series of real estate farming letters to use in your drip marketing campaign, you’ll find a large selection of prospecting templates at “My Real Estate Letters.” This versatile real estate marketing kit includes a series of prospecting letters and marketing letters for generating leads, inquiries, and real estate referrals. By downloading this real estate marketing tool to your computer, you can have instant access to professionally written letters for real estate agents and Realtors.

Visit the website* for more details and to check out a free sample real estate farm letter targeting expired listing prospects.

Those are a few of my thoughts on cultivating a real estate farming area using marketing techniques, such as email drip marketing, real estate prospecting letters, and direct mail marketing.

Good luck with your email drip marketing campaigns, and make sure to stay tuned to this blog for more real estate marketing strategies — as well as my main website: Marketing Survival Kit

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

 

*Disclaimer: My blog posts generally include links to digital products, marketing templates, and email marketing services for which I am a compensated affiliate.

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Prospecting Letters and Real Estate Marketing Ideas

So let’s say you’re a new real estate agent or you’re an established Realtor looking to increase the number of inquiries, leads, and referrals — not to mention sales — in your pipeline. From a real estate marketing standpoint, your objective is two-fold, at least in the beginning:

  1. First of all, you want to cost-effectively gain as much visibility, name recognition, and exposure to your target audience as you can.
  2. Secondly, you want to brand yourself as a knowledgeable, proactive real estate agent who delivers exceptional client service, superior value, and optimal results to clients. Although projecting that type of image may sound like a tall order, all the pieces should organically fall together when you focus your attention on self motivation, establishing successful daily habits, and enthusiastically going above and beyond client expectations.

Real Estate Marketing Tools and Strategies

One helpful starting point for launching a successful real estate marketing campaign  is to take inventory of your available marketing tools, and then develop a realistic action plan. There are literally dozens of real estate marketing ideas you could pursue to raise your visibility and fill up your pipeline, but if you spread yourself too thin, then your results will probably be diluted and lackluster. You need to determine — based on personal experience, observation, and self assessment — what real estate marketing strategies would be the best for your personality, marketing budget, competitive environment, communication skills, knowledge of Internet marketing techniques, social media marketing savvy, and so on.

Elements of a Real Estate Marketing Plan

As you develop your real estate marketing plan, here are some tools, resources, and techniques to consider using:

  • Real estate marketing letters: Whether you’re targeting first-time home buyers, expired listing prospects, or FSBO prospects, a customized, well-written real estate prospecting letter can help. If you need an example of an expired listing prospecting letter or download an entire collection of real estate marketing letters, visit this site.* Real estate marketing letters can be used for a variety of purposes, including introducing yourself, staying in touch, providing useful information, offering solutions to homeowners and home sellers, and asking for real estate referrals.
  • Real estate postcard marketing: Distributing postcards to your farming area can be an effective method for generating leads, phone calls, and email inquiries. When you mail out “just sold” or “just listed” postcards, for example, you have a lot of factors working in your favor, such as the “curiosity factor,” instant visibility (your prospects don’t have to open an envelope or even click on an email message in their in box), and the postage is more economical than doing a full-blown real estate letter mailing campaign. If you’re interested in postcard marketing tips, check out this series of articles on my website. Although the articles were written 12 years ago, many of the marketing ideas are as valid today as they were in the early years of the Internet. By the way… If you’re planning a real estate postcard marketing campaign in the next month or two, find out how to get the best possible results by reading Real Estate Postcard Marketing’s Best Kept Secrets.”*
  • Real estate marketing flyers: Virtually any real estate marketing strategy should include the selective distribution of attractive-looking real estate marketing flyers. In addition to putting them in brochure holders, community bulletin boards, and display areas at open houses, real estate flyers can also be emailed to your subscriber list and used in conjunction with real estate prospecting letters, newsletter mailings, and other real estate marketing materials at trade show booths and local festivals. If you need design ideas or easy-to-use real estate flyer templates, visit this website*.
  • Online real estate marketing: The Internet is an amazing real estate marketing vehicle, one which barely existed just a generation ago. In addition to social media marketing channels, such as Facebook, Twitter, and Linkedin, real estate agents have a variety of online marketing options, including email marketing, blogging, and website optimization. One of the many advantages of blogging is that it’s another way to share your knowledge, expertise, and helpful suggestions with current and prospective clients. It also helps position you as an credible source of information in the eyes of home sellers, buyers, and property owners.
  • Real estate business cards: Probably the cheapest, yet most important real estate marketing tool of all is your business card. That calling card should be eye-catching, unique, easy to read, and contain the most up-to-date contact information. If a standard business card can’t contain all the information, websites, and other information you want to pass along, there’s always the option of getting “tent” or fold-over business cards.
  • Miscellaneous real estate marketing tools: As I alluded to earlier, having a viable real estate marketing plan requires that you have a pretty clear idea of the various marketing tools available to you, and which ones would be the most productive and cost effective. In closing… here are a few more real estate marketing ideas, which may or may not be appropriate for you at this time: real estate marketing newsletters, brochures, door hangers, real estate text message marketing, pay-per-click advertising, Facebook advertising, Youtube advertising, real estate video marketing, newsletters, press releases, newspaper advertising, radio and TV advertising, billboards, a distinctive voice mail message, seminars for first-time home buyers, personalized calendars, and a free competitive market analysis.

Thanks for checking out my latest ideas and thoughts on real estate postcard marketing, real estate prospecting letters, online real estate marketing, and other strategies for drumming up more client business and increasing your pipeline of sales leads.

 

Stay tuned to this blog for more real estate marketing ideas and tips in the very near future.

Best of luck in all your real estate marketing campaigns, both large and small!

–Joel
Real estate marketing blogger, freelance writer, Internet entrepreneur

 

 

*Disclaimer: Many of my blog posts contain links to digital products, marketing services, and websites for which I am compensated affiliate.

 

 

 

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Motivational and Marketing Tips for Real Estate Agents

I don’t know if this would be considered a well-known cliche or an obscure one, but I’ve always liked the expression, “The thin skinned need not apply.”

The reason it resonates with me is that it applies to so many aspects of life — not just career advancement, starting a new business, or other obvious challenges in life. Possessing a certain degree of mental toughness helps you in everything. I also believe that having the ability to deflect rejection and not take it personally is one of the hallmarks of a successful, happy person.

Let’s face it: If you perceive yourself as insecure, overly sensitive, and easily discouraged, there are a lot of careers, goals, and rewards that will be out of your reach. While it’s not the main topic of this blog post, a positive mental attitude is worth mentioning as a crucial ingredient to being a productive real estate agent. The ability to self motivate  — especially in the face of temporary failure, setbacks, and discouragement — can make the difference between success and failure.

As Winston Churchill is often quoted as saying: “Success consists of going from failure to failure without loss of enthusiasm.” That’s easier said than done, but if success was easy, then everyone would be doing it.

Success in Real Estate Marketing

I believe a positive attitude and an entrepreneurial mindset are among the two most important attributes that real estate agents need from the beginning. If there’s not at least an inkling of that state of mind to start out with, creating it from scratch would be an uphill battle.

If a lack of motivation is a stumbling block to starting a career as a real estate agent or advancing in it, there are a lot of good books, videos, seminars, and audio programs that can help ignite your motivation and spur you on to a higher level of achievement. The first two that come to mind are Think and Grow Rich by Napoleon Hill, and The Greatest Salesman in the World by Og Mandino. As is the case with any self-help book, they’re worth reading, taking notes on, and then rereading on an as-needed basis.

Real Estate Agent Marketing Tools

Other than a lack of self motivation and self belief, another key reason many real estate agents don’t achieve their potential — either financially or professionally — is because they’re trying to “reinvent the wheel”.

That’s one of the reasons that templates for flyers, real estate prospecting letters, and email newsletters can be such time saving and productivity-boosting real estate marketing tools. If you’re currently not using professionally prepared templates for marketing letters, marketing flyers, or email marketing campaigns, then take a look at these marketing tools, templates, and informational products*:

  • Templates for Real Estate Prospecting Letters: This collection of 320 real estate marketing letters, thank you letters, and prospecting letters will not only help you generate inquiries, sales leads, and real estate referrals, but they’ll make it easier and more natural to stay in touch with people on your mailing list, existing clients, and prospective clients in your farming area.  Visit this website for more information and free examples of well-written real estate marketing and prospecting letters.*
  • Templates for Real Estate Marketing Flyers: This package of 53 professionally-designed real estate flyer templates are custom-made for real estate open house showings, exclusive listings, just listed properties, bank owned properties, short sales, new homes for sale, priced to sell properties, must see properties, and many other concepts, themes, designs, and slogans. Visit this site to view the variety of available real estate flyer templates* for real estate agents and Realtors.
  • Email Marketing Software: With this web-based email marketing software, you can build an email list of interested prospects and send them professional-looking real estate newsletters, open house announcements, home staging tips, energy saving ideas, invitations to free seminars for first-time home buyers, and updates on homes for sale. Try it out for 30 days for only one dollar !*

 

 

 

 

Thanks for checking out my latest blog post on real estate agent marketing ideas.

Stay tuned for more real estate marketing tips and tools in the immediate future.

–Joel
Freelance writer, business blogger, journalist
email: prowriter30years@yahoo.com

 

 
*Disclaimer: Many of my blog posts that pertain to real estate marketing ideas, sales letter templates, real estate postcard marketing techniques, and marketing strategies for real estate agents feature links to websites, products, and services for which I am a compensated affiliate.

 

 

Real Estate Prospecting Letters and Tools That Generate Leads

Whether you’re talking about the effective use of real estate prospecting letters or other forms of generating leads, it pays to be an eternal optimist. However, persistence and optimism only go so far if you’re barking up the wrong tree or traveling east looking for the perfect sunset.

So in your quest to generate as many qualified real estate leads as possible, what are some good strategies and ideas to keep in mind that will help you get the best return on your time and marketing costs? Here are a few suggestions that will help you avoid some common,,but avoidable pitfalls that many real estate agents tend to encounter:

  1. Don’t reinvent the wheel. Since time is money and eternal optimism has a limited shelf life, avoid the trial-and-error approach to real estate marketing, as much as possible. One way to save time, avoid frustration, and increase your productivity is by using real estate sales letter templates. That way, you don’t find yourself sitting in front of a blank computer screen waiting for your marketing letter to start writing itself. If writing effective real estate letters is not your forte, then starting with a professionally written template can help you avoid the energy-draining process of trying to create a persuasive, targeted letter that will capture your prospects’ attention and prompt them to take action — like picking up the phone, sending an email inquiry, visiting your Facebook page, reading your latest blog post, stopping by your open house this weekend, or whatever action you’d like them to take.
  2. Target your audience and customize your message. One of the least effective approaches to mailing out real estate farming letters or conducting and email marketing campaign is to attempt to be all things to all people. Keeping in mind that people like to be treated as unique individuals rather than one of many recipients of a mass mailing, it makes sense to segment your email list and send targeted mailings to postal mail prospects.
  3. Capture email addresses of interested real estate prospects who visit your website or blog. You can accomplish that by auto-responder form that is typically offered by many email marketing services, such as Constant Contact, AWeber, GetResonse, MailChimp, Fluttermail, and many other email marketing options. One of the many advantages of using a comprehensive email marketing service is that it includes an opt-in system, which assures that prospects who receive your email messages actually requested and confirmed that they want to be on your list. Opting out is usually as easy as clicking on a link or two, so that virtually eliminates complaints related to people receiving unwanted emails.
  4. Increase your visibility and name recognition as much as possible. Even before social media marketing came along, there were dozens of ways to increase your visibility, make your name more recognizable, and generate low-cost publicity. Now, with the availability of all kinds of online real estate marketing tools, the possibilities are only limited by your comfort zone, your budget, and your Internet marketing savvy! Online real estate marketing examples run the gamut from real estate video marketing and text marketing to social media marketing methods, such as Linkedin, Facebook, Twitter, Pinterest, and Instagram. Obviously, it’s not practical to do it all, unless you hire a social media marketing freelancer, agency, or employee to handle social media campaigns for you. Many real estate agents can’t justify the expense of doing that, but with all the cost-effective real estate marketing strategies available to you, an all-out social media marketing campaign is not necessary.
  5. Build relationships with letters. Making full use of your email subscriber list, along with sending out the occasional postal mail prospecting letter, can help cultivate ongoing relationships and boost your top-of-mind awareness in your farming area and beyond. In addition to sending our holiday greetings and periodic newsletters, you can also stay in touch with your current and prospective customers by providing local real estate market updates, property maintenance tips, home staging suggestions, just-listed or just-sold announcements, and even lists of trusted home improvement contractors — provided you’re really confident in their ability to consistently provide great service, quality, and value.

If you need professionally written content for real estate prospecting letters, referral requests, thank you letters, seasonal “stay in touch” letters, open house invitations, holiday greetings, energy saving tips, letters targeting renters, FSBO prospecting letters, and expired listing prospecting letters, then check out this website.* I’ve been affiliated with them for more than ten years, and I know they provide a valuable resource for real estate agents, Realtors, and agencies.

Thanks for checking out my latest blog post on real estate marketing ideas, marketing tools, and prospecting letters.

Stay tuned for more ideas and marketing strategies in the very near future!

–Joel (prowriter30years@yahoo.com)

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*Disclaimer: My blog posts feature links to products, services, and websites for which I am a compensated affiliate.