Give Your Real Estate Prospecting Letters a Tune-Up

The good news about real estate prospecting letters is that they can be a cost-effective marketing tool for generating leads in and around your farming area. The potentially bad news about using prospecting letters is that the results they produce often fall short of expectations.

There are a lot of reasons for real estate marketing letters performing poorly, but the thing to keep in mind is that many of those flaws are correctable. In other words, if you take a close look at the content and appearance of your real estate letters, there are frequently changes, edits, and improvements you can make that will enhance your response rate and help you produce better results.

 

Here are a few often-overlooked tweaks you can make that can strengthen your marketing message and help you produce more responses from prospective clients in your farming area.

 

Tips For Improving Your Real Estate Prospecting Letters

  1. As an example: Real estate agent introduction letters often begin by saying something like this:  “Hello. My name is John Q. Farmer, and I’d like to take this opportunity to introduce myself and my real estate marketing services to you.” While that wording may occasionally work to generate a real estate lead or two, a more engaging way to get your prospects to read your letter is by either starting out with a thought-provoking question or a statistic that potential clients will relate to. A strategy that does not occur to many real estate agents — but that can be more effective — is to introduce yourself in the second paragraph, instead of in the first sentence. That way, you’ve used a strategy to catch their attention and get them thinking about things like the potential pitfalls of choosing the wrong real estate agent or attempting to sell their home on their own. The next logical step in your real estate prospecting letter (or introduction letter) would be to spell out the reasons you are the best choice for helping them achieve their real estate goals in the most efficient and effective way possible.
  2. Prospecting letter tips: Avoid the temptation to throw together and send out a boilerplate prospecting letter that looks cluttered, poorly organized, impersonal, and unedited. Taking the time to carefully proofread and review your marketing message can have a positive impact on your response rate. Another fatal flaw of many real estate farming letters is a failure to include a persuasive “call to action.” In addition to urging prospects to contact you for a free comparative market analysis of their home, you might also want to encourage them to visit your blog or subscribe online to your free real estate newsletter featuring articles on home staging strategies, household energy saving tips, the latest real estate market trends, home security tactics, and/or how to choose a real estate agent who will best serve their needs. Note: If you’d like to have access to a collection of professionally written real estate articles on topics like home selling, home buying, home staging, and real estate financing, then check out this real estate marketing kit.* It features 260 relevant articles you can use in your own blog, newsletter, or web site. The kit also includes 320 real estate prospecting templates and marketing letters you can easily customize and send out to your farming area or email subscriber list. One resource that can be of immediate benefit to you and your real estate marketing efforts is the free sample of an expired listing prospecting letter that is featured on the website. More details, here.

By the way, if you need professional, easy-to-use real estate flyer templates (for open houses, direct mail campaigns, new listings, and real estate flyer dispensers), you can request a free sample or purchase an entire set of open house/real estate listing flyers at Turnkey Flyers.*

 

 

 

 

 

 

 

Thanks for letting me share my latest thoughts on marketing strategies, real estate prospecting letters, email marketing, and direct mail techniques.

Stay tuned for more real estate marketing ideas!

–Joel
Freelance writer, business blogger, marketing consultant
Feel free to email me if you have any questions, comments, or inquiries.

Key Takeaways and additional points about real estate prospecting letters:

  • One formula for writing an effective real estate prospecting letter is to begin the message with an intriguing statistic, engaging question, or a statement that makes people sit up and take notice. The type of psychological response you want to elicit is something along the lines of “I didn’t know that!” or “Yes, that IS a concern of mine!” or “I can relate to what you’re saying!” or “Yes, that describes our situation perfectly!” From a sales standpoint, it’s beneficial to create a feeling of connection, agreement, or engagement as soon as possible in your message — whether it’s in an introductory letter, a real estate farming letter, or a expired listing prospecting letter.
  • One strategy for increasing interest in your real estate marketing letter is to enclose a brief real estate newsletter and print a short blurb about it on the outside of the envelop to arouse curiosity or trigger interest.
  • In addition to including the usual “call to action” in your real estate prospecting letter, such as “Contact me for a free comparative market analysis,” or “Call me if you’re thinking about putting your home on the market,” a good way to create more engagement and top-of-mind awareness is to encourage them to check out your latest blog post on a topic of interest to homeowners, such as home security tips, how to save money on energy costs, or “ten tips for selling your home faster”.
  • Make your real estate prospecting letter as visually appealing as possible by breaking it up into several paragraphs and including as much “white space” as you can. Including several “bullet points,” like the ones in this list you’re reading, will also help pull in the attention of your prospects and enable them to digest your message more easily. If your letter looks too cluttered and long, then many people won’t have the patience or time to sift through all those words!

I invite you to visit this real estate marketing blog again for more tips, strategies, and techniques for creating effective real estate prospecting letters, farming letters, and agent introduction letters. I’ll also include helpful sales and marketing tips, email marketing ideas, and strategies for creating an effective integrated marketing campaign in your real estate farming area.

If you’re interested in downloading a set of already-written real estate marketing letter templates and articles for your newsletter or blog, then visit “My Real Estate Letters.”

Contact me if you have any questions and/or need engaging blog posts written for your real estate website, newsletter, or blog. I’d be happy to provide you with links to samples of my writing that are now appearing on dozens of real estate agent websites.

 

 

 

 

 

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*Disclaimer:  I am a compensated affiliate of a number of digital products and real estate marketing tools and services referenced in this blog, such as real estate flyers templates, real estate agent website development services, prospecting letters, templates for real estate agent introduction letters, short sale prospecting letters, FSBO prospecting letters, real estate open house letters, neighborhood listing announcement, new agent announcement, and real estate thank you letters.

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5 Tips For Improving Your Real Estate Marketing Letters

Email marketing and direct mail marketing can be two viable ways to generate real estate leads, but — like any aspect of sales and marketing — results are impacted by several things, including the effectiveness of your message, the image you project to prospective clients, and the visibility you establish through networking, online marketing, and advertising.

Developing and implementing a cost-effective real estate marketing plan may seem like a tall order, but if you approach it in a methodical and proactive way, your pipeline of prospects, sales leads, and active clients will grow.

Real Estate Prospecting and Farming Letters

Are you planning on sending out real estate prospecting letters to your farming area in the near future? If so, here are several tips to help improve your results and generate more real estate leads.

  1. Don’t reinvent the wheel. Unless one of your strengths is writing compelling, results-oriented prospecting letters, then there’s a distinct advantage to using professionally written real estate letter templates. It can help save an immense amount of time and significantly increase your productivity. Having access to real estate letters that are already 90-95% done can streamline your marketing efforts and conserve energy for other sales activities. There’s an online kit of real estate marketing letters* you can download that includes real estate introduction letters, prospecting letters, new agent announcement letters, appointment reminder letters, referral requests, home staging letters, real estate thank you letters, open house announcements, short sale prospecting letters, expired listing prospecting letters, FSBO real estate prospecting letters, and holiday greeting letters. This collection of real estate marketing letters contains over 300 easy-to-use templates for almost any occasion and purpose. Whether or not you decide to purchase the 320 real estate letters (and 260 articles for your blog or real estate newsletter), this website offers dozens of prospecting ideas for real estate agents, brokers, and Realtors. Check out the variety of marketing letters available. The site also features a free example of an expired listing prospecting letter that you can adapt to your own own needs.
  2. Know your strengths and weaknesses. One of the cornerstones of an effective real estate marketing plan is taking the time to do a “SWOT” analysis. Identifying your strengths, weaknesses, opportunities, and threats is the first step toward developing a successful real estate marketing strategy. Once you know your competitive advantages, your Unique Selling Proposition (USP), and any weaknesses or threats you need to address, you’re in a strong position to make the best possible impression on your prospects and clients..
  3. Details make the difference: You can increase the probability that your real estate letters will be read, taken seriously, and responded to by proofreading them carefully — especially after making last-minute edits and revisions. Liberal use of paragraphs (white space) can help make your marketing letters look more inviting, organized, and easier on the eyes. Numbered lists — like the one you’re reading — and/or the use of bullets points also serve the same purpose.
  4. Increase your “open rate”: The somewhat discouraging aspect of mailing out real estate prospecting letters is that a certain percentage of them do not get opened or read. If it has the look and feel of a “mass mailing” (which it basically is), then some of your recipients will dismiss it as “junk mail” — even those who could potentially benefit from your services.There are a number of strategies for reducing the “throw away rate,” such as enclosing something free like an imprinted packet of garden seeds, a real estate newsletter, or a free calendar for their refrigerator. Printing a short blurb on the outside of the envelope about the free gift or valuable information inside can be another way to prompt recipients to look inside — and, very often, that can be the first hurdle to getting your message read by prospective clients. One strategy that some real estate agents use to arouse curiosity and increase the “open rate”  is to simply print their name and return address on the envelope, rather than making it obvious that the letter is from a real estate agent, Realtor, or agency. Experimenting with different approaches, such as using a font that resembles handwriting, can often lead to a higher response rate.
  5. Cultivate a positive attitude. The quality of your thoughts, attitudes, daily habits, and expectations can have a direct impact on the impression you make on people. (You know what they say about only having one chance to make a great first impression!) Attitudes, both positive and negative, have a way of seeping into every aspect of your communication — including sales letters, emails, and telephone contacts.

Sending out real estate marketing letters to your farm area can and often does result in inquiries, referrals, visits to your website or real estate blog, and increased name recognition.

Since effective time management is such an important aspect of real estate marketing, it makes sense to streamline the communication process, whenever possible, by using templates for real estate marketing letters*, open house flyers*, and email marketing campaigns.*

Visit this website for a free example of an expired listing prospecting letter

Request a free sample of real estate open house flyer*

Articles on Real Estate Marketing

The following articles on various aspects of real estate marketing will provide you with actionable ideas for increasing engagement with your target audience, expanding name recognition, maintaining Top of Mind Awareness in your farm area, generating leads, and converting more prospects into real estate clients.

Thanks for checking out my latest blog post on real estate marketing strategies.

Feel free to email me if you have any questions, comments, or inquiries about this real estate marketing blog, my new blog on ideas for starting a business, or my blog-writing services.

 

–Joel
Freelance writer, blogger, marketing strategist

 

 

 

 

 

*Disclaimer: I am a compensated affiliate

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Generate Leads With Real Estate Introduction Letters

As a new real estate agent or Realtor in a particular farming area, one of your first orders of business is to build name recognition. There are a variety of cost-effective methods you can use to introduce yourself to prospective clients in your community, including the following ideas:

  • Sending out real estate agent introduction letters, via either postal mail or email
  • Distributing press releases to the media introducing yourself
  • Creating a new blog to introduce yourself and share relevant information with prospects, existing clients, and the local media
  • Launching a real estate postcard marketing campaign
  • Developing a content-rich real estate website

There are actually dozens of potential real estate marketing strategies you can  use to introduce yourself as a real estate agent to your local area, including social media marketing, real estate video marketing, publishing a monthly newsletter, and content marketing (having your articles published on websites related to real estate marketing, home ownership, the local real estate market, the desirability of living in your community, and so on).

The Role of Real Estate Introduction Letters

As you’ve heard countless times, prospects generally need to be exposed to your name, your face, and your message several times before being receptive to doing business with you. One of the most important principles in real estate marketing is that people gravitate to Realtors and real estate agents who they know, like, and trust. Building recognition, credibility, and trust is an ongoing, gradual process comparable to building a house. You start with the foundation, construct the framework, and then methodically create a cohesive and long-lasting structure from there.

In many ways, a real estate agent introduction letter is like the foundation of a new building. The intro letter sets the stage for future contacts and it opens the door to inquiries, lead generation, and potential client relationships.

It’s a starting point.

Introduction Letter Templates

Although “canned” real estate introduction letters can sometimes be a turn-off to potential clients, you can use marketing letter templates to your advantage by personalizing the content in them.

A website I’m affiliated with, called “My Real Estate Letters“, offers an extensive marketing kit for new agents and Realtors, consisting of 12 different versions of real estate introduction letters, as well as professionally written real estate prospecting letters, thank you letters, real estate newsletter content, and an assortment of farming letters and relationship-building tools.


 

Visit this website* for more information, including a free sample of an expired listing prospecting letter. Navigational tip: When you go to the website, click on the yellow button that says “Sample Letters” to view the free example of a real estate prospecting letter template.

Thanks for checking out my latest post on the many aspects of marketing real estate.

Stay tuned to this real estate marketing blog for more prospecting ideas, marketing tools, and lead generation strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 
*Disclaimer: This real estate marketing blog features links to prospecting letter templates for real estate agents, digital products, real estate farming letters, email marketing services, and real estate marketing tools for which I am a compensated affiliate.
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Why Use Prospecting Letters For Real Estate Marketing?

Some real estate agents produce successful results with real estate marketing letters, while others find it to be an exercise in futility. So if it’s not the marketing method itself that fails to generate the desired results, then why do some marketing letter campaigns produce a much higher response rate than others?

First of all, let’s put the topic of real estate marketing letters in context. Like any form of advertising or marketing, it’s not a guaranteed ticket to an “avalanche” of  inquiries, sales leads, or new clients. For example, if the email message or postal envelope isn’t opened,  then the real estate marketing letter won’t even see the light of day, so to speak!


 

Maximize Your Results From Real Estate Marketing Letters

So, how can you can you increase your chances of a successful outcome with your next real estate marketing letter campaign? Here are a few ideas to consider:

  • Start out with professionally written real estate marketing letter templates* to save time, avoid reinventing the wheel, and increase the probability that your farming letters and prospecting letters will generate leads and help you establish a connection with prospective clients.
  • Make use of simple, but effective graphic design elements, such as paragraph breaks, text bullets (like I’m using in this list), and the selective use of bold lettering, underlining, headlines and subheads, italics, highlighting, and other devices (when appropriate) to call attention to key points. It’s crucial to make your prospecting or real estate introduction letters look visually appealing — as opposed to cluttered, verbose, and uninviting.
  • Email marketing tip: If you’re sending a real estate marketing letter to your email subscribers, give some extra thought to creating an attention-catching, intriguing, or curiosity-triggering subject line. It also pays to include the recipient’s first name in the subject line, which can generally be accomplished with the use of web-based email marketing software.*
  • Include a clear “call to action” in your farming letters, email blasts, and real estate agent introduction letters. Tell your prospects what you’d like them to do — such as call you,  check out your latest listings online, stop by and say hello at an upcoming open house, visit your blog (mention the topic and make it enticing), and/or invite them to sign up online to receive your monthly real estate newsletter. Also, consider adding another call-to-action in a “P.S.” (strategically) located at the end of your marketing letter.
  • Don’t email or postal mail your real estate marketing letters until you’ve proofread them at least twice and made doubly sure your message flows smoothly and that it speaks directly to the prospects’ needs, objectives, and desires. Although you do want to make mention of your qualifications, experience, and marketing skills, the emphasis of your marketing/prospecting letter should be the advantages and benefits you can provide them as a trained, knowledgeable, and service-oriented real estate agent or Realtor.

There are a lot of variables, when it comes to launching any kind of real estate advertising or marketing campaign, but by keeping certain tactics in mind and avoiding common pitfalls of sending out prospecting letters, emails, and real estate introduction letters, you’ll enhance both the quality and quantity of your sales leads and inquiries.

Thanks for checking out my latest blog post on real estate marketing strategies, prospecting letters, and direct mail techniques. Stay tuned for more tips and tactics for marketing real estate.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts often feature links to digital products, email marketing services, and real estate marketing templates for which I am a compensated affiliate.

Effective Real Estate Agent Marketing Tools and Templates

If you’re a real estate agent who loves to write, than you definitely have an advantage over those who actively dislike it. Since real estate marketing success is so dependent on educating prospects, sharing information, and presenting yourself in the best possible light, you can see how being a prolific writer can give you a competitive edge in the marketplace. When you get in the habit of providing real estate prospects and clients with relevant information, helpful tips, and ‘news you can use’ on a regular basi, then you’ll develop a reputation as a knowledgeable and authoritative real estate advisor.

Being regarded as a credible source of information can give you a competitive edge in the marketplace and position you as an expert. That can be a building block to winning over more clients, generating more referrals, and becoming a sought-after real estate agent.

Real Estate Marketing Solutions

The big question is: What do you do if you love selling real estate and helping clients find the home of their dreams, BUT you hate writing? There are a lot of potential solutions, including hiring a freelance writer to create a series of quality articles for your blog, website, or monthly real estate newsletter.

Another approach is to purchase an assortment of professionally written articles that you can use on an as-needed basis to provide helpful advice and tips to prospects in your farming area, subscribers to your email newsletter, and visitors to your website.

If you’re looking for worthwhile content to share with existing and prospective real estate clients, a great starting point is a marketing kit available through a website called My Marketing Letters. They offer a package of real estate marketing tools which consist of 260 articles you can use to promote your services and 320 real estate marketing letter templates for virtually any purpose. If you ever suffer from “writers’ block” or would like to provide your prospects with value-added information, then check out this set of real estate marketing tools* you can download and begin using, right now.

Thanks for checking out my latest blog post on effective real estate marketing strategies. Stay tuned for more ideas on marketing tools for real estate, how to write effective prospecting letters, and the benefits of using real estate marketing templates.*

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

 

10 Real Estate Marketing Ideas for Agents and Realtors

Aside from the need to be self motivated, extremely knowledgeable, and service oriented, likability and credibility are two key catalysts that determine success for real estate agents. There is a formula for real estate marketing success, and a fundamental part of that formula is the public’s perception of you.

Real Estate Marketing Strategies

There’s a well known saying in the sales and marketing world, which I’ve adapted to the real estate profession:

Your chances of winning over prospective real estate clients is strongly influenced by whether those prospects know you, like you, and trust you.

Being “known, liked, and trusted” are of such paramount importance that those priorities should be focal points of any real estate marketing strategy.

Expanding your visibility and establishing credibility are two branches of that strategy, which can help you create momentum and be more effective in all your marketing efforts. Visibility is crucial for creating top-of-mind awareness, and credibility is a necessary component of trust.

Elements of a Real Estate Marketing Plan

Here are 10 real estate marketing ideas and strategies for creating and reinforcing visibility, name recognition, and credibility in your farming area and local community.

  1. Create an active real estate blog: “Active” is the operative word, because a frequently updated blog is seen as being more timely, relevant, and meaningful to prospects, your client base, and potential blog followers. If you don’t have the time or inclination to be a blogger, then perhaps you can find someone who can “ghostwrite” blog posts for you. Obviously, that person would need to be a good writer and have the ability to create short, but informative articles on a regular basis. (BTW… Feel free to contact me at prowriter30years@yahoo.com if you’re in the market for a freelance writer.)
  2. Be a local columnist: Many local periodicals, weeklies, and daily newspapers will welcome the opportunity to have a knowledgeable real estate expert provide them with informative and well thought-out articles, columns, editorials, or blog posts. This can be an opportunity to increase your local visibility, boost your credibility, and expand your name recognition, without having to tap into your marketing budget. Public relations strategies are among the most overlooked approaches to building the reputation, visibility, and credibility of Realtors and real estate agents. And speaking of public relations…
  3. Distribute press releases: I used to be employed in the public relations field, so I have a relatively high comfort level using marketing tools like press releases and media advisories. Submitting press releases to local media outlets is actually simpler than you might think. First of all, the press announcements have to be considered somewhat “newsworthy” and not blatantly self promotional. Press releases can be either e-mailed or postal mailed, and should answer the journalistic questions of “Who? What? Where? When? Why? and How?” The information in a press release should generally be organized in order of descending importance, and include a headline, the date, who to contact for more details, and a boilerplate paragraph at the end of the announcement about you or your agency.
  4. Publish an email newsletter: There are several email marketing services available, including Fluttermail*, which can provide you with easy-to-use email marketing templates, email list management tools, autoresponder capabilities, and much more. By inserting a small subscription box (form) on your website or blog, you can collect the email addresses of interested prospects. You have many options when it comes to providing subscribers with worthwhile content, including writing your own newsletter content, hiring a freelance writer, or purchasing a collection of professionally written articles that target the interests of homeowners, property sellers, and first-time property buyers. Get more information here.*
  5. Mail out real estate prospecting letters: Professionally written marketing letters can be an integral part of a well orchestrated real estate marketing plan. Whether you’re sending out a real estate agent introduction letter to your entire farming area or targeting a specific group of prospects, such as expired listing home owners or FSBO prospects, reaching out to people, via email or postal mail, is a proven lead generation technique. If you’d like to save time and maximize the effectiveness of your real estate prospecting letters, check out a professionally created kit of real estate marketing letters for agents and Realtors that I’ve been featuring on my blogs and website for years*.
  6. Real estate postcard marketing: Postcard marketing is a time-tested method for generating leads, getting your name and photo out there, and increasing your visibility in a real estate farming area. According to Jeff Charlton, the author of Real Estate Postcard Marketing’s Best Kept Secrets*, the reasons many postcard marketing campaigns produce disappointing results are a lack of originality, a failure to create high perceived value, and mediocre postcard designs.
  7. Real estate video marketing: As your clients, prospects, and other real estate agents continue to become more Internet savvy, real estate websites that feature video presentations will have a decided competitive edge, in terms of being more engaging, captivating, and professional looking. Posting real estate marketing videos on video sharing websites, such as Youtube, can also help you generate more website traffic, sales leads, and online visibility. Appearing in a real estate video — assuming you’re comfortable in front of the camera — can also increase your recognition factor, personal branding efforts, enhance your credibility, and reduce sales resistance when you meet prospects in person. In some cases, it will have the effect of turning a cold call into a “warm call,” because if they’ve seen you in a video, you won’t be perceived as a complete stranger.
  8. Real estate marketing flyers: Being able to quickly design, print out, and distribute professional-looking real estate marketing flyers can help you cost-effectively spread the word about an upcoming open house, new property listing, a price reduction, a real estate investment opportunity, or a short sale. Real estate marketing flyers can be distributed in a variety of ways, including email, postal mail, front-yard brochure holders, community bulletin boards, open houses, or through cooperative relationships with other businesses and professionals. Visit this website for examples of professionally designed real estate flyer templates.*
  9. Real estate business cards: Perhaps the cheapest, yet most valuable real estate agent marketing tool you’ll every use is your business card. It pays to hand them out liberally and make sure they’re always professional looking and up to date.
  10. Real estate marketing materials: In addition to business cards real estate marketing flyer templates, there are other cost-effective ways to market yourself, such as real estate door hangers, brochures, mini calendars, greeting cards, exhibits at trade shows and community fairs, and first-time home buyer kits.

Thanks for checking out my latest marketing ideas for real estate agents, including real estate prospecting letters, blogs, newsletters, public relations methods, and other cost-effective real estate marketing strategies.

Stay tuned for more real estate marketing tips over the next few days.

–Joel
Freelance blogger, writer, marketing strategist
email me at prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts features links to digital products, marketing templates, websites, and services for which I am a compensated affiliate.

 

 

 

Real Estate Letters Can Serve Many Purposes

As someone with a background in integrated marketing communications, I have no doubt that real estate marketing letters can be an important element of a successful marketing campaign. Not only can a well-written real estate letter help introduce you to your farming area, but it can also facilitate client referrals, business relationships, and create top-of-mind awareness.

Creating top-of-mind awareness is one of your most important real estate marketing strategies, for the simple reason that you want your prospects and professional contacts to think of you first when the services of a good real estate agent are needed. That’s why it pays to develop a cost-effective marketing plan that includes everything from developing a Web presence to distributing prospecting letters, real estate marketing postcards, email newsletters, or even press releases. One of the first steps to launching a successful real estate marketing campaign is to develop a marketing plan.  A real estate marketing plan can  include some or all of the following components, as well as other strategies and techniques I’ll mention in future blog posts.

  • Networking with other professionals: When you stop and think about it, there are a lot of potential contacts in your community who can help steer real estate business in your direction. Some real estate agents find it productive to send networking letters to other professionals, such as loan officers, mortgage brokers, CPA’s, title company reps, insurance agents, financial planners, apartment managers, property managers, landscapers, contractors, and anyone else you can think of who provides services to home owners, sellers, and/or buyers. (Face-to-face networking is also a crucial ingredient to any successful real estate agent marketing plan.)
  • Marketing real estate with newsletters: Although email newsletters can be a more cost-effective way to stay in touch with your contacts — as compared to distributing printed newsletter copies through the postal service — an occasional “special edition” mailed to your farming area can help enhance your image, increase name recognition, and build your reputation as a source of helpful, authoritative information. Topics in a real estate letter could include energy saving tips, home safety reminders, property maintenance, cost reduction ideas, home staging tips, moving and relocation checklists, security tips, and other snippets of helpful information for home owners, sellers, and others on your mailing list. If you need professionally written articles that you can easily insert into real estate newsletters, blogs, websites, and emails, there’s a software product you can download that includes 260 ready-to-use real estate agent articles and 320 real estate marketing letters. Having access to this user-friendly real estate marketing kit can streamline the process of lead generation, real estate prospecting, sending out real estate thank you letters, handling client followup, and cultivating professional relationships. More details here.*
  • Offer workshops for first-time home buyers: Buying a new home, arranging financing, and handling the countless choices and decisions required can be pretty intimidating for first-time home buyers. By offering educational workshops for a small, targeted group of potential clients, you can not only offer a valuable free introductory class on home buying, but you can also get an inside track on becoming their real estate agent of choice. Workshops can be offered either at your office, a local community room, or even remotely, as a webinar. By the way, you can publicize home buyer workshops through a variety of means, including press releases, blog posts, Facebook, Twitter, Linkedin, email blasts, flyers, postcards, word of mouth, cost-effective advertising, and other marketing tactics.

Stay tuned to this blog for more real estate prospecting tips, marketing plan ideas, client communication tools, and marketing strategies.

Thanks for checking out my latest blog post.

Wishing you the best of luck in all your real estate marketing campaigns!

–Joel
Marketing blogger, freelance writer, journalist
email: prowriter30years@yahoo.com

*Disclaimer: My blog posts often feature links to marketing templates, services, and digital products for which I am a compensated affiliate.

 

 

 

Real Estate Advertising & Marketing Ideas

Whether you’re a new real estate agent or a Realtor focusing on expanding your marketing reach, this blog will offer some solid real estate marketing ideas, tools, and strategies aimed at helping you generate more leads and sales.

Here’s an overview of some of the real estate advertising and marketing resources that can help you achieve your objectives:

  1. Real estate marketing letters, which include prospecting letters, introduction letters, thank you letters, requests for referrals, and real estate marketing letters that make reference to a mutual acquaintance.
  2. Real estate postcard marketing, which can be subdivided into three different categories: “just sold” postcards, “just listed” postcards, and real estate advertising/ marketing postcards that have a catchy photograph and headline on one side and a “call to action”, an effective marketing message, and your contact information on the other side.
  3. Real estate marketing flyers: Well designed marketing flyers can be used in a variety of ways to generate interest in your property listings. There are two benefits to purchasing a set of professionally designed real estate flyer templates: 1) They can save you time and frustration, and 2) They present your homes for sale and you in a more professional light. In addition to handing out real estate marketing flyers at open houses and in brochure dispensers in front of the house, you can also enclose them with your real estate marketing letters. Flyers are also usually quite adaptable to my next category…
  4. Real estate email marketing: The ideal real estate marketing campaign includes a method of gathering e-mail addresses of prospects who have expressed interest in receiving updates, announcements, and newsletters from you. One way of gathering email address is by using an autoresponder system, which is typically included in most e-mail marketing programs that you can subscribe to, like Constant Contact, Mail Chimp, GetResponse, AWeber, and Fluttermail.
  5. Real estate advertising: Keeping in mind that most buyers and sellers of real estate tend to search online for real estate agents and homes for sale, websites like Trulia and Zillow are worth considering when planning a real estate marketing campaign.
  6. Web-based real estate marketing: A vital component of any web-based real estate marketing program is having a professionally designed website that’s optimized for the major search engines, primarily Google. In addition to being updated on a regular basis, an effective real estate marketing website should also include an autoresponder I referred to earlier. It’s basically a short form website visitors can fill out and submit to be included on your mailing list. Building an opt-in list of prospective real estate clients is a key aspect to any well-planned real estate marketing plan.

Stay tuned to this blog for more real estate advertising/marketing ideas. Thanks for stopping by.