Getting Results From Real Estate Prospecting Letters

In order to be successful, Realtors and real estate agents need to be experts on the art and science of marketing — not only marketing their clients’ real estate listings, but also marketing themselves.

When you market yourself, which is an ongoing process, it’s necessary to keep three things in mind:

  1. In many cases, your prospective clients will choose a real estate agent on the basis of trust, familiarity, and likability. As Dale Carnegie and many other thought leaders in sales and marketing have stated countless times: “People tend to do business with other people they know, like, and trust.” Getting people to know, like, and trust you is a multi-step process that encompasses everything from the quality and quantity of your website content to traditional marketing methods, such as sending out real estate prospecting letters and doing face-to-face networking and making phone calls.
  2. “Persistence breaks down resistance.” I’m not sure who originally coined that phrase, but it was one of my father’s favorite aphorisms, and one I enjoy passing along to others.
  3. Success in real estate marketing begins with the creation and implementation of a cost-effective real estate marketing plan. While your real estate marketing plan does not have to be a 25-page document consisting of elaborate charts, diagrams, case studies, and market data, it’s very beneficial to create a working document that lists your marketing strategies, your goals, and a concise SWOT analysis. When you’ve identified your “Strengths, Weaknesses, Opportunities, and Threats,” you’re in a much stronger position to capitalize on your strengths and opportunities (and create a strategy for counteracting your weakness and competitive or economic threats.)

What Role Do Real Estate Marketing Letters Play?

Marketing letters, which can run the gamut from letters of introduction to expired listing prospecting letters, can be an important building block in the success of your marketing campaigns.

In a nutshell, here are some of the key elements of a well-rounded real estate marketing strategy — including real estate prospecting letters.

  • Real estate marketing letters, including — but not limited to — real estate farming letters, thank you letters, real estate expired listing letters, requests for referrals, and real estate introduction letters, can be a valuable lead generation tool. (There’s also FSBO prospecting letters, prospective first-time home owner letters, new agent announcement letters, and letters offering a free comparative market analysis to prospective clients.)
  • A strong online presence includes a professional-looking, easy-to-navigate website providing valuable, useful, and relevant information to property sellers, home owners, and house hunters. One thing that keeps coming up in my research on successful real estate marketing techniques is the importance of maintaining an active real estate blog — usually as part of your real estate agent website. Creating and developing an active blog helps attract prospective clients to your website, gives you a good reason to send out tweets and post announcements on Facebook, and presents you as a source of credible and useful information. NOTE: If you don’t have the time, inclination, or writing ability to update your blog on a regular basis, here are two alternatives: 1) Contact me about ghost-writing weekly 500-word blog posts for your web site. I have a lot of experience with this and would be happy to show you samples of the many real estate agent blogs I’ve contributed to. In addition to that, you’d also want to post your own blog posts about your new listings, ‘just sold’ properties, and other updates. 2) Another option is to download an already-written collection of 260 blog articles that would be of interest to homeowners, house hunters, and home sellers. These real estate-oriented articles for blogs and newsletters cover a variety of topics, including home buying, home selling, gardening, home maintenance, real estate financing, home security, holiday preparation, and much more. This collection of ready-to-use articles is part of a real estate marketing kit*  that consists of 320 real estate agent marketing letter templates and the 260 articles I mentioned. More info here. [Other aspects of a strong online presence can include elements like an active social media marketing plan, a video marketing strategy, and listings in leading directories and real estate marketing websites.]
  • The creation and distribution of timely real estate newsletters can help you achieve name recognition, credibility, ‘Top of Mind Awareness’, and a reputation as a knowledgeable source or information on local market conditions, real estate marketing, and the process of buying and selling a home. Real estate newsletters can be published on a monthly or quarterly basis, and can be an effective accompaniment to a real estate farming letter campaign. Perhaps the most cost effective method of delivering real estate newsletters is through e-mail distribution. You can even automate this process by using any of a number of different autoresponders and list management services. [One web-based email marketing service to consider is Fluttermail*.]

Those are a few of the elements of an integrated marketing plan which you may want to incorporate into your real estate marketing strategy. Stay tuned to this blog for more real estate prospecting ideas, marketing tools, and success philosophies!

Feel free to contact me if you have any questions or need help with blogging or website content development.

Thanks for checking out my latest blog post!

–Joel (prowriter30years@yahoo.com)
Freelance writer, business blogger, marketing consultant

 

 

 

 

 

*Disclaimer: I am a compensated affiliate
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The Ingredients of a Successful Real Estate Prospecting Letter

In many ways, the real estate prospecting letter is one of the most basic, yet powerful marketing tools available to real estate agents and Realtors. Unfortunately, this marketing tool is not always used to its fullest potential . The effectiveness of real estate prospecting letters is often directly proportional to these five variables and how well they’re applied:

  1. How engaging is the letter? The extent to which you’ve caught and held your prospects attention — starting from the first sentence of the letter — is crucial.
  2. Key features to include: How well does the prospecting letter flow from one idea to the next, establish a need for your services, highlight your unique qualifications and availability, and mention relevant market conditions that make it a favorable time for home owners or house hunters to take action now on their real estate goals (rather than waiting for conditions to improve or change)
  3. Call to action: The inclusion of more than one “call to action” (telling your prospects what to do when they finish reading your letter) can help boost your response rate.
  4. First Impressions: Is your real estate prospecting letter visually inviting…  or cluttered-looking and verbose? The answer to that question will impact the response rate to your marketing letter.
  5. Incentives and Curiosity Factor: Have you immediately aroused curiosity, grabbed attention, or given your prospects any incentive to open the envelope or click on the subject-line of your marketing email? If not, many of your prospecting letters will not see the light of day!

Maximizing the Impact of Your Real Estate Prospecting Letter

What else can you do to increase the response rate to your prospecting letters? Here are a few quick ideas that can help you generate more inquiries, leads, and clients:

  • Realize that sending out prospecting letters is an ongoing process, in which success can be defined in more than one way. Obviously, the intention of any real estate marketing strategy is to acquire more clients and generate additional income. However, if your real estate prospecting letter results in more visits to your blog, subscriptions to your email newsletter, or enhanced name recognition in your farming area, then your mailing campaign has achieved a degree of success. Of course, if the marketing letter produces phone calls, email inquiries, referrals, or additional visits to your next open house, then all the better!
  • Real estate prospecting letter templates are a good starting point for crafting a well-written marketing message to prospective clients in your farming area. If you’re looking for an extensive collection of professional real estate marketing letters for virtually any purpose — including relationship building — then visit this site*. Whether or not you decide to download the complete kit of 320 real estate marketing letters, the website features a free sample of an expired listing prospecting letter, which can provide both guidance, usable content, and structure to your letter-writing efforts. To view the sample marketing letter template*, click on the yellow “sample letters” button” on the website.



Thanks for checking out my latest thoughts and ideas on real estate prospecting tools and lead generation strategies. Stay tuned for updates in the near future!

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog features links to prospecting templates, real estate marketing letters, email marketing services, and digital products for which I am a compensated affiliate.

 

 

New Real Estate Agent Introduction Letter Tips

Whether you’re new to the real estate profession or just new to a particular real estate farming area, introducing yourself is a key element to generating leads and attracting new clients. Real estate agent introduction letters have been a staple of real estate marketing plans since time immemorial (well, maybe not THAT long), and will continue to be a valuable marketing tool for the foreseeable future.

If real estate agent introduction letters are such a great way to kick-start a real estate career, you might wonder, then why do they produce such inconsistent results — sometimes bringing in just a small trickle of inquiries and responses?

 Boosting Response to Your Agent Intro Letters

There are a variety of reasons that some direct mail campaigns are more successful than others:

  • A common barrier to a successful marketing letter campaign is the envelope. When some people in your farming area sort through their mail, every day, they may not even open a letter that looks like it might fall under the category of contain so-called “junk mail.” In many cases, it will go straight to the recycling pile. Thanks, in part, to all those unwanted credit card offers we’re all inundated with, people are becoming increasingly resistant to unsolicited offers and commercial messages of almost any kind. (Okay, maybe that was a little bit of an editorial comment, there!). But, the important thing to keep in mind is that there are ways to circumvent the problem. One way is to avoid using printed envelopes emblazoned with your real estate logo or even revealing the fact that the letter is coming from a real estate agent. Obviously, you’re going to make that perfectly clear in the introductory letter, itself, but you don’t necessarily want to give people the opportunity to prejudge the value of the letter and dismiss it before even opening the envelope. Other tactics for getting prospects to actually look at your introductory letter is to print, stamp, or write some sort of attention-catching blurb on the outside of the envelope (Actually, writing anything on hundreds of envelopes would probably induce a major case of “writers’ cramp!”) What you say on the outside of the envelope is only limited by your creativity and imagination, but it should either arouse curiosity, mention a free enclosure inside such as a calendar or packet of garden seeds, or make reference to updates or developments in the neighborhood or local real estate market. Enclosing a one-page real estate newsletter can also be a value-added approach to getting prospects to open your envelope. Developing an email list through your real estate website or blog is yet another way to potentially increase the “open rate” of your new agent introduction letter. When you switch to email marketing, though,  you’re faced with a new challenge: writing an attention-grabbing “subject line” that will entice people to click on and open your email message! The bottom line, however, is this: It’s all doable, and it only takes a few extra minutes to implement strategies that will get your real estate marketing letters read and responded to. (Note: These so-called obstacles are only small hurdles on your way to the “finish line.”)
  • Another possible reason for a marketing letter or new real estate agent announcement letter to get a low response rate is a lack of engagement. In other words, is your real estate introduction letter engaging your recipients by either asking a question, citing a relevant statistic, or making a thought-provoking statement that would draw people into your message?
  • Thirdly, all effective real estate agent introduction letters need to include more than one “call to action.” As you probably know, a call to action is a clear suggestion, request, or invitation to contact you  — to either make an appointment to discuss their real estate needs or to simply “pick your brain” about the local real estate market, the process of putting a house up for sale, or to find out what they need to do to prepare their house for sale. A “call for action” can also be an invitation to check out your latest listings on your website, Facebook page, or real estate blog. Another strategy is to offer prospects a free comparative market analysis. As I’ve mentioned in other blog posts, a great place to reiterate your call to action — especially if it’s a time-sensitive offer or invitation — is a “P.S.” at the end of your real estate introduction letter. Whether your prospects are reading your letter word-for-word or just scanning it, their eyes will typically be drawn to a P.S., because there’s the perception that it contains an important reminder or afterthought.

 

 

 

 

 

Marketing Letter Templates, Ideas, and Samples

If you’re at a loss of what to say in an introductory letter, you can download 12 variations of new agent introduction letters at this website*. The real estate marketing website also features a free sample of an expired listing prospecting letter. By the way, there are several elements of that sample letter that can be adopted for use in a neighborhood letter introducing you as a new real estate agent in your farming area. Visit the site* for an array of useful real estate agent marketing tools and prospecting letter templates for agents and Realtors. The marketing kit includes the following templates, marketing materials, and relationship-building content:

  • Introduction letters
  • New real estate agent announcement letters
  • Farm area prospecting letters
  • 22 different marketing letter templates for FSBO prospects
  • Real estate prospecting letter targeting renters
  • Short sale prospecting letters
  • Home staging letters
  • Referral letters
  • Real estate agent thank you letters
  • Buyer letters and seller letters
  • Networking letters to other real estate agents, Realtors, brokers, and other professionals

This extensive marketing kit of real estate letter templates and marketing strategies also includes a collection of 260 professionally written articles to catch the interest of homeowners in your farming area, other prospective clients, and your real estate newsletter subscribers. Get more information, here.


 

Thanks for checking out my latest thoughts on real estate marketing, direct mail strategies, email marketing, and — more specifically — ideas for improving the response rate of your new real estate agent introduction letters.

Stay tuned to this blog for more new real estate agent tips, marketing ideas, and prospecting strategies.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com
Visit my website: Marketing Survival Kit

 

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts often feature links to marketing templates, software, and/or digital products for which I am a compensated affiliate.

Is Real Estate Prospecting More Like Farming or Fishing?

A couple days ago, I wrote a blog post on the website Real Estate Webmasters, in which I compared real estate farming to agricultural farming. The analogy I drew is that both types of farming require patience, planning, and regular attention. Whether you’re cultivating crops or cultivating client relationships, sporadic attention or neglect will result in a negative outcome. So if you want your relationships with prospective clients to stay alive and grow — as opposed to “wither” and “die” — make sure to touch base with your farming area on a regular basis.

Lots of Fish in the Sea

The reason a fishing analogy may also apply to real estate prospecting is because the more “hooks” you have in the water, the greater your chances for landing a client. Then, of course, there’s also the metaphor of “casting a wider net.”

 

Having a lot of hooks in the water can include many different real estate marketing techniques, ranging from sending out postcards and real estate farming letters to expanding your Internet presence through blogging, email marketing, and website optimization (SEO). Social media marketing and video marketing strategies are other ways to extend your networking reach and increase online engagement.

Marketing Tools for Real Estate Agents

  • Real Estate Marketing Letters: There are dozens of cost effective ways to connect with prospective clients, as well as and existing ones, such as email marketing and direct mail marketing. Since time, patience, and energy are all precious commodities, it makes sense to have access to a ready-to-use collection of real estate prospecting letters that can be customized for first-time home buyers, expired listing prospects, FSBO prospects, former clients you’d like to reconnect with, and prospects in your farming area looking for real estate help to sell their home. If you’d be interested in a ready-to-use kit of real estate marketing templates, visit this website.* In addition to the dozens of real estate introduction letters, real estate farming letters, and real estate thank you letters it includes, the marketing kit also features a collection of newsletter articles you can publish and share with your email subscribers, as well as prospects in your farming area, and visitors to your real estate website. Even if you decide not to purchase the collection of 320 real estate letters and 260 newsletter articles in the marketing kit, the website features a free sample of an expired listing prospecting. That alone is worth the price of admission (which, of course, is free!). Simple click on the yellow “samples letters” button, and you’ll have immediate access to two real estate marketing letters: the expired listing prospecting letter and a real estate thank you letter.
  • Real estate email marketing tools: No real estate marketing plan is complete without some sort of email marketing strategy in place. Email marketing services, such as Constant Contact, Mail Chimp, GetResponse, AWeber, Campaigner, and Fluttermail* can be extremely helpful, if not indispensable, tools for automating your email marketing campaigns and effectively managing your subscriber lists.
  • Real Estate Flyers: Since image and presentation are everything — or at least close to it — it’s crucial to convey a professional and polished image. One of many ways to accomplish that is by distributing well-designed real estate flyers. Whether you’re planning an open house or an email marketing campaign, having a set of real estate flyer templates on hand can help you save time and make a positive impression on your prospects. To get a kit of 53 real estate flyer templates that you can customize and send out in just minutes, visit Turnkey Flyers*.

Stay tuned to this blog for more real estate marketing tips, prospecting strategies, and lead generation ideas.

Thanks for checking out my latest thoughts on marketing for real estate agents.

Best of luck with all your real estate marketing campaigns — both large and small!

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

*Disclaimer: Many of my real estate marketing blog posts contain links to digital products, real estate marketing templates, and email marketing services for which I am a compensated affiliate.

Prospecting Letters that Generate Real Estate Leads

The ideal scenario in real estate sales is to have one or more marketing campaigns in place that cause qualified prospects to contact you, rather than vice versa.

Imagine a steady stream of home owners and house hunters inquiring about your services, every day, in response to real estate postcard mailings, prospecting letters sent to your farming area, real estate listings on your web site, your monthly real estate email newsletter, referrals, a series of engaging blog posts you wrote and promoted, and other real estate marketing strategies.

Direct Mail Marketing Tips For Real Estate Agents

While it may take some time, legwork, and organization to get a productive pipeline like that working for you, sending out real estate prospecting letters can be one of several effective methods for “priming the pump” and generating real estate leads. In addition to mailing general marketing letters to your farming area, you can also focus on reaching out to specific segments of the marketplace by doing these kinds of targeted mailings:

  • FSBO real estate prospects
  • Expired listing prospects (View free sample letter here)
  • Short sale prospects
  • Apartment, condo, or house renters considering home ownership
  • Growing families (new parents) realizing the need for more bedrooms, bigger back yard, or a better school district
  • Retirees either looking to downsize OR to buy a vacation home
  • Executives or other professionals relocating to a new community
  • Past clients who might be ready to move or who might know someone looking to buy or sell real estate
  • Real estate investors or landlords in the market for income-producing property

By targeting your audience as much as possible and tailoring the prospecting letter message to the needs and wants of specific demographics, you’ll be increasing the likelihood of generating more qualified leads.

Real estate marketing tip: Experiment with different subject lines for your email promotions to increase your percentage of emails that are actually opened and read. The same thing applies to the “open rate” of your direct mail campaigns and farming letter mailing, which can often be improved by printing, rubber stamping, or even writing blurbs (“teasers”) on the outside of your envelopes.

By the way. . . When you use email marketing services, such as Mail Chimp, Constant Contact, AWeber, GetResponse, and Fluttermail, it’s usually possible to insert the recipient’s name in the subject line, a tactic that frequently results in a higher open rate.

Real Estate Marketing Tools*

There is a variety of real estate marketing templates, prospecting letter kits, email marketing software, real estate flyer template kits, and real estate postcard marketing ebooks you can download to help you improve your lead generation results, save time, and present a more professional image to your prospective clients.


Thanks for checking out my latest blog post on real estate marketing tools*, direct mail strategies for real estate agents, and email marketing tactics.

Feel free to contact me if you have any questions.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts on real estate marketing techniques and strategies generally feature links to digital products, marketing templates, and services for which I am a compensated affiliate.

Effective Real Estate Agent Marketing Tools and Templates

If you’re a real estate agent who loves to write, than you definitely have an advantage over those who actively dislike it. Since real estate marketing success is so dependent on educating prospects, sharing information, and presenting yourself in the best possible light, you can see how being a prolific writer can give you a competitive edge in the marketplace. When you get in the habit of providing real estate prospects and clients with relevant information, helpful tips, and ‘news you can use’ on a regular basi, then you’ll develop a reputation as a knowledgeable and authoritative real estate advisor.

Being regarded as a credible source of information can give you a competitive edge in the marketplace and position you as an expert. That can be a building block to winning over more clients, generating more referrals, and becoming a sought-after real estate agent.

Real Estate Marketing Solutions

The big question is: What do you do if you love selling real estate and helping clients find the home of their dreams, BUT you hate writing? There are a lot of potential solutions, including hiring a freelance writer to create a series of quality articles for your blog, website, or monthly real estate newsletter.

Another approach is to purchase an assortment of professionally written articles that you can use on an as-needed basis to provide helpful advice and tips to prospects in your farming area, subscribers to your email newsletter, and visitors to your website.

If you’re looking for worthwhile content to share with existing and prospective real estate clients, a great starting point is a marketing kit available through a website called My Marketing Letters. They offer a package of real estate marketing tools which consist of 260 articles you can use to promote your services and 320 real estate marketing letter templates for virtually any purpose. If you ever suffer from “writers’ block” or would like to provide your prospects with value-added information, then check out this set of real estate marketing tools* you can download and begin using, right now.

Thanks for checking out my latest blog post on effective real estate marketing strategies. Stay tuned for more ideas on marketing tools for real estate, how to write effective prospecting letters, and the benefits of using real estate marketing templates.*

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

 

Marketing Ideas for Real Estate Agents

The problem with real estate marketing is that there are dozens of different directions you can go in at any point in time, and it’s easy to spend a pile of money without seeing any meaningful results.

One key question that needs to be answered as you develop your real estate marketing plan is “How does one define ‘results’?” Well, results can mean a lot of things, but the bottom line is that if a particular real estate marketing strategy does not eventually put money in your pocket, then it’s not benefiting you, your family, or your business.

When it comes to evaluating real estate agent marketing ideas, “results” can mean any of the following:

  • A phone call inquiring about your services
  • An email message that leads to an appointment
  • A subscription request to your real estate agent newsletter
  • A website visitor who fills out your online inquiry form
  • A comment on your blog
  • A posting on your Facebook page or other social media account
  • An inquiry from the media: This could be in response to a press release, a blog post, an article that appeared on your website, a letter to the editor you wrote, or something else that could trigger the interest of a journalist.

Results from marketing can come in a lot of different forms, and it’s necessary to identify the real estate lead generation strategies that are the most productive and cost effective. If you’re planning a real estate advertising campaign, it’s usually best to establish a conservative budget and stick with it. If you don’t carefully evaluate advertising options and keep track of advertising expenses, paid advertising — including online lead generation methods, such as Pay Per Click (PPC) — can burn through your entire marketing budget in no time.

That’s not to say that real estate advertising doesn’t work, but the ad itself has to be effective and have several things working in your favor. For example, the real estate ad should meet the following criteria:

  1. It should have an engaging and persuasive message. In other words, it should catch your prospects’ attention and motivate them to contact you — assuming, of course, they’re in the market for the services of a real estate agent or Realtor. A helpful acronym to keep in mind for ads, real estate marketing letters, email marketing messages, and most other forms of advertising and marketing is “AIDA.” Those letters stand for “Attention”, “Interest”, “Desire”, and “Action.” If your past ads, real estate postcard campaigns, prospecting letters, or other real estate marketing efforts have failed to produce a good response rate, it may be because there was a flaw or weakness in some aspect of your message, the way your message was presented, or the way it was delivered. Choosing the right media and positioning can also be a major factor in an ad’s success or failure.
  2. The concept of “Top of Mind Awareness” is a vital element of lead generation and client prospecting in real estate agent marketing. The two components of accomplishing that objective are maintaining frequent visibility and projecting a positive image. You want prospects to think of you and call you first when they’re ready to sell or buy real estate. To the extent that it’s possible, you also want every contact with a prospect or client to be positive, upbeat, and forward looking.

 

 

 

 

Real Estate Agent Marketing Tools

Here a few cost-effective marketing tools* that can be helpful in projecting a professional image, engaging your audience, and presenting yourself in a positive light:

  1. Real estate marketing letter templates: A company I’ve been working with for a number of years has created a set of professional real estate agent marketing letters that can help increase your response rate to direct mail campaigns, boost the number of referrals and real estate leads you generate every month, and expand the success of email marketing campaigns. Visit this website for more information, real estate marketing ideas, and a free sample of an expired listing prospecting letter. This unique collection of real estate marketing letters can save you hours of valuable time and help you streamline the process of prospecting, networking, and generating real estate leads. What makes this real estate marketing kit even more valuable is the fact that is also contains 260 informative articles that you can publish in your own client newsletter, email updates, direct mail campaigns, introduction folders, and much more. Whether you need a professionally written real estate agent introduction letter, a short sale prospecting letter, .a series of FSBO prospecting letters, a new agent announcement, or a letter to first-time home buyers, this easy-to-use software will help increase your productivity, your response rate, and the number of clients and prospective clients in you pipeline.
  2. Real Estate Flyer Templates: Since image IS everything and you don’t get a second chance to make a great first impression, it’s vitally important to put your best foot forward when distributing any kind of real estate marketing materials, including real estate open house flyers and real estate email flyers. For the same reasons that home staging is a key element of effective real estate marketing, well-designed real estate marketing flyers can also make a big difference in the perception prospects have of homes you’re listing and showing. If you’re looking for real estate flyer design ideas or templates you can use to promote an open house, new listing, short sale, or reducing price offering, then visit this online source of real estate listing flyers.*
  3. Real Estate Farming Postcards: A tried-and-proven method of staying in touch with real estate prospects in your farming area is mailing out real estate marketing postcards. Real estate postcard marketing can be a good complement to a prospecting letter campaign, because one strategy reinforces the other. It also helps boost your recognition factor and your Top of Mind Awareness. If you’re looking for postcard marketing tips to get the most ROI from your next postcard marketing campaign, visit this website* about real estate postcard marketing or check out a series of articles I posted on my my website.
  4. Real Estate Email Marketing: One essential component of a successful real estate online marketing campaign is email marketing. Web-based email marketing software is available from a variety of services, including Constant Contact, AWeber, Get Response, Mail Chimp, and Flutter Mail. By inserting a small subscription form on your website — an “autoresponder” –you can automatically collect names and email addresses of site visitors who sign up for your real estate newsletter, email updates, mailing list, or special announcements.

That’s an overview of some real estate marketing strategies, templates, and marketing tools that can help you stand out from the competition and convert more real estate prospects to long-term clients and sources of referrals.

Stay tuned to this blog for more real estate marketing ideas, tips, and tools!

Thanks for stopping by.

–Joel
Freelance writer, real estate marketing blogger, consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts generally feature links to digital products, marketing services, and websites for which I am a compensated affiliate.

Generate Leads With Real Estate Prospecting Letters

While I do not believe real estate prospecting letters are the be-all and end-all of real estate marketing tools, I do view them as a vital ingredient in a well-rounded real estate marketing plan. Although I’m a big believer in the power of the written word, I’ve seen a lot of sales letters that are anything but powerful! By keeping in mind the following marketing tips, your real estate farming letters will have a much stronger chance of being responded to.

 

 

 

 

Success Tips for Real Estate Prospecting Letters

  1. First of all, consider printing a short slogan, “teaser”, or curiosity-triggering blurb on the outside of the envelope to encourage your prospects to open it and look inside. If you’re distributing your real estate prospecting letters via an email marketing service, then take a few extra minutes to write an attention-catching subject line to the e-mail. The process of infusing prospects with enthusiasm and interest begins from the moment they begin sorting through their postal mail or email in-box. Always keep in mind the “AIDA” principle of marketing, which is one of the core concepts of advertising, marketing, and sales. Here’s an overview of the sales process: Your first objective is to attract your prospects’ ATTENTION. Once you’ve cleared that initial hurdle, you’re in a good position to produce the next two desired responses, both of which happen on a psychological or emotional level: INTEREST and DESIRE. Your ultimate goal, of course, is to inspire ACTION, which can run the gamut from having them call, email, or text you… to motivating them to visit your blog, website, or open house event. In writing your real estate prospecting letter or e-mail marketing letter, always remember that your prospect has one question in their mind as they read your message: “What’s in it for ME?!” (If you fail to answer that question to their satisfaction, you’ll probably fail to inspire them to follow up with you on your letter.)
  2. The appearance of your marketing letter will fall into one of two categories. It will either be inviting or off-putting (and I’m not talking about a golf outing). If your real estate prospecting letter is cluttered, full of typos and bad grammar, or accentuated by too many exclamation points!!!!… an preponderance of  underlined phrases, an excessive use of bold lettering, or –and this is the worst offense of all– AN EXCESSIVE USE OF ALL CAPS (which looks like you’re shouting at them), then there’s a good chance your farming letter will be tossed in the recycling bin before they’ve gotten past the first paragraph!
  3. Don’t forget to leverage the “P.S.” in your real estate prospecting letter! Many people have a tendency to notice and read post scripts at the end of a letter — especially if they’re just visually scanning the message — so don’t miss out on the opportunity to reiterate a key benefits,  include a “call to action,” or introduce an element of urgency, scarcity, or future uncertainty.

By incorporating those three core concepts into your marketing strategy, your real estate prospecting letters will tend to be more results oriented and effective.

 

 

Thanks for checking out my latest marketing strategy ideas, relative to real estate prospecting letters, farming letters, and real estate email marketing.

Stay tuned to this blog for more marketing tips, marketing templates, and lead generation ideas for real estate agents and Realtors.

–Joel
Real estate marketing blogger, freelance writer, marketing strategist
email: prowriter30years@yahoo.com
Visit my website: Marketing Survival Kit, today!


 

*Disclaimer: I am a compensated affiliate of the real estate agent prospecting letter templates and other digital products and services mentioned in this blog.

 

 

Where to Buy Real Estate Marketing Templates

Since time is money and patience is a finite commodity, using real estate marketing templates can be a smart business decision for agents and Realtors.

When you try to reinvent the wheel or be a jack of all trades, then you’re failing to leverage your strengths and make the most of time-saving marketing tools.

Delegating certain tasks to support staff, freelancers, or even a tech savvy college intern, can also be an effective way to increase your productivity and free you up to focus on the skills that you’re best at … and the activities that are the most profitable.

Writing real estate prospecting letters from scratch is usually not the most productive use of your time — especially considering the wide range of marketing letters, thank you letters, and networking letters that you need to create over the course of the month.

Useful Real Estate Marketing Tools

If you’re in the market for real estate marketing templates that can save you time, without sacrificing quality or professionalism, here are some marketing tools* that can help you achieve those goals:

  • Real Estate Marketing and Prospecting Letters: A company I’ve been affiliated with for more than a decade has created an amazing collection of marketing letter templates that will provide you with fast and effective content for virtually every letter-writing task you need to complete. In addition to the 320 professionally written real estate letters that are in the marketing kit, it also contains 260 ready-to-use real estate-oriented articles that can be used in email marketing, real estate newsletters, real estate agent blogs, websites, real estate prospecting mailings, and much more. Visit this website for a free sample of a prospecting letter (expired listing) and more details about the letter-writing software.*
  • Real Estate Flyer Templates: Some real estate agents attempt to design their own open house flyers and marketing materials without the help of either graphic designers or real estate marketing templates. This can be a strategic error, since you rarely get a second chance to make a first impression. When you stop and consider how competitive the real estate marketing field is, it makes sense — and hopefully, dollars — to use real estate flyer templates that have already been designed, tweaked, and field tested. Check out these 53 real estate marketing templates* that are great for promoting new real estate listings, open houses, reduced price offerings, short sales, bank-owned properties, just listed properties, exclusive listings, luxury real estate marketing, and much more.
  • Email marketing templates: Whether you use Constant Contact, Mail Chimp, Get Response, AWeber, or Fluttermail*, you’ll get professional email marketing features and the capability to manage, build, and leverage your email subscriber list.

Thanks for checking out my latest marketing ideas and marketing tools for real estate agents and Realtors.

Stay tuned for more tips and strategies on everything from writing effective real estate prospecting letters to developing real estate website content, newsletters, email marketing campaigns, real estate agent blogs, public relations campaigns, social media marketing, and integrated marketing plans for real estate agents.

Best of luck in all your real estate marketing efforts, and feel free to drop me a line if you have any questions.

–Joel
Freelance writer,  blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: I am a compensated affiliate for the above-mentioned real estate prospecting letter templates, real estate flyer templates, and other digital products, marketing services, and software.

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New Real Estate Agent Introduction Letter Tips

If you’re a new real estate agent, either to a particular farming area or to the real estate profession, itself — one of the first orders of business is to introduce yourself. There are a variety of cost-effective ways to do that, including taking out inexpensive ads in community newspapers, sending out (free) press releases to the local media, mailing introductory postcards to your targeted neighborhoods, and sending out new agent introduction letters.

When crafting a new agent introduction letter, the main thing you want to communicate is your Unique Selling Proposition, which differentiates you from other real estate agents in your area. You need to answer a handful of questions that are on the minds of prospects, including — but not limited to — the following:

  1. Why should I choose you over other real estate agents in the area?
  2. How can you help me buy or sell a home for the best price in the shortest period of time?
  3. Will you be available when I need you?
  4. How familiar are you with local communities, school districts, property taxes, etc?

According to the website My Real Estate Letters –a leading publisher of real estate marketing letter templates — there are several different approaches you can use to convey your knowledge of the local real estate market, your dedication to superior service, and your ability help clients effectively price, market, and sell a residential property. It’s important to instill confidence in your prospects about a variety of things, including your ability to leverage “the power of the Internet, social media, email, and text messages to provide exceptional service and results.” If those talents are not among your strengths, then it would definitely be to your advantage to learn the basics of online and social media marketing, and then build upon that knowledge as you continue working with clients. Being behind the times, when it comes to email marketing, social media, and other Internet marketing options would saddle you with a competitive disadvantage.

 

 

 

 

Visit My Real Estate Letters to check out the 12 types of real estate introduction letters they provide in their marketing letter kit.* (In addition to the 320 real estate marketing and prospecting letters they offer, their website also features a free example of an expired listing real estate prospecting letter and a sample of a “thank you for your inquiry” real estate letter for agents.

Real Estate Marketing Tools and Tips

One of the challenges of sending out real estate agent introduction letters is getting recipients to open the darn envelopes. A lot of times, that’s half the battle! Possible solutions? Printing or stamping some sort of “teaser” or “look inside” message on the envelope can help boost the percentage of prospects who actually see your letter. Enclosing a small calendar or an informative article can help catch people’s attention and get them to take a look at the contents. Possible article topics to consider are home pest control, garage sale tips, best ways to reduce your water bill, techniques for lowering your heating bill, controlling energy leaks, preparing for home emergencies, pet safety, child safety, fireplace safety, barbeque grill safety, swimming pool safety, reducing dust and allergens in the home, gardening tips, and home security tips (BTW… When you order the real estate marketing letter collection*, you’ll receive a collection of 260 articles you can use that are geared to the interests of homeowners and home sellers.)

 

 

 

 

 

Thanks for checking out my latest marketing ideas for real estate agents

I’ll be posting more real estate marketing strategies, tools, and ideas in the very near future!
–Joel
Blogger, freelance writer, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: Many of my blog posts feature links to products, services, and websites for which I am a compensated affiliate.