How to Be a Successful Real Estate Agent

There are a lot of factors involved in achieving success as a real estate agent, but the fundamental quality that fuels everything else is a success-oriented mindset. In other words, if you’re going to get into the real estate business and expect to succeed, you need to be 100% on board with that career choice. If you feel at all tentative or ambivalent about being a real estate agent, then you might be better served choosing another career path. The reason I say that is because you need a lot of focused energy and mental resolve to succeed as a real estate agent. Ambivalence weakens that resolve and undermines your ability to achieve your highest potential. (It’s kind of like driving your car with the emergency brake on.)

Some people are content earning the median real estate agent income of around $45,000 or supplementing their household income by becoming a real estate agent on a part-time basis. There absolutely nothing wrong with that and there is no right or wrong definition of success; it all depends on your financial needs, your lifestyle goals, and your level of motivation.

It is true that you need to spend money in order to make money as a real estate agent, but the challenge is to maximize your visibility, exposure, and name recognition in your farming area, without depleting your marketing budget.

Paid advertising can be one component of a successful real estate agent marketing plan, but one has to proceed with caution when evaluating and choosing advertising strategies. Real estate advertising can either be a profitable source of lead generation or a “money pit”, depending on how you approach it.

Real Estate Agent Marketing Plan

In addition to paid advertising, successful lead generation can come from a number of other sources, many of which can be quite cost effective. Here are several possibilities which can help diversify and strengthen your real estate agent marketing plan:

  • Real estate direct mail campaigns, which can include the mailing of prospecting letters, postcards, and real estate agent introduction letters to your farming area. By the way … a good way to save time, increase productivity, and avoid ‘writers’ block’ is by using real estate marketing letter templates. Visit this site for a free sample of an expired listing prospecting letter (click on the “Sample Letters” button)*.
  • Real estate email marketing: One common approach to email marketing involves placing a subscription form on your website to gather the gather the email addresses of potential clients. Different online services, such as Constant Contact, Mail Chimp, AWeber, GetResponse, and Fluttermail* enable you do manage your prospect list, respond automatically to inquiries, design professional looking mailings, update subscribers on your listings, keep track of your results, and target specific segments of your list.
  • Real estate online marketing: This is a wide-ranging category, which could include website content development, search engine optimization, blogging, online advertising, real estate video marketing (i.e.: YouTube), pay-per-click advertising (i.e.: Google), and social media marketing, such as Facebook, Twitter, Linkedin, Google Plus, Pinterest, YouTube, and Instagram.

Other than developing and implementing a real estate agent marketing plan that fits your budget and financial goals, other key factors to becoming a successful real estate agent include excellent time management, devoting a few hours every week to improving your professional skills and knowledge, clarifying and living by your personal values, and adopting technology and software that can help you do your job more efficiently, productively, and competitively.

Thanks for checking out my latest real estate marketing blog post.

Stay tuned for more real estate marketing ideas, tools, and strategies.

–Joel
Freelance writer, business blogger, marketing consultant
email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My blog posts often feature links to digital products, email marketing services, and websites for which I am a compensated affiliate.

 

Improve the Response Rate of Your Real Estate Letters

In spite of the multitude of online marketing options available to real estate agents, prospecting letters are still a tried-and-proven method of generating leads, increasing name recognition, and standing out from the competition.

As is the case with any kind of real estate marketing, there are a few hurdles to clear before you can arrive at the “finish line”. Whether your sending your marketing letters via email or the postal service, the potential obstacles to producing a response from your target audience are the same:

  • Getting Your Letter Opened: When you consider how inundated people are with emails, sales pitches, ads, and special offers of every description, it’s no wonder that a percentage of emails and real estate marketing letters and are never opened. You can reduce that number to a bare minimum by taking a few extra minutes to compose an intriguing subject line for your email marketing letters… or printing a brief blurb on the outside of your postal envelopes, one that would evoke curiosity or interest in what’s inside. It might take a little experimentation to discover what works best, but once you get in the flow of writing effective real estate marketing headlines, it should soon become second nature.
  • Engaging the Prospect: Once you get the prospect to open the envelope or email, you have a few short seconds to spark their interest and draw them into the message. There are a variety of ways to do this, such as asking them a question they can relate to, making a statement that establishes the need for your services, or quoting a compelling statistic or trend in the real estate market that might affect them.
  • Getting the Prospect to Take Action: One missing element in some real estate marketing letters and new agent introduction letters is a “call to action”. A good place for a second call to action is in the “P.S.” at the end of your real estate prospecting letter or email. Keep in mind that some people are more comfortable using email, rather than the telephone, to make an initial inquiry. Other real estate prospects may prefer to check out your website first, your latest blog post (if you mention it), or even your Facebook page before picking up the phone. So, in your farming letter or real estate introduction letter, make sure to give your prospects plenty of choices for contacting you, following up, learning more about you, joining your email list, or checking out your latest real estate listings. Make it easy and comfortable for them to respond to your “calls for action.”

That’s a quick overview of some of the potential sales hurdles you may face when sending out real estate farming letters, introduction letters, FSBO prospecting letters, and expired listing letters.

By the way, if you need an example to follow for composing a professional-sounding expired listing prospecting letter, visit a website called “My Marketing Letters” and click on the yellow “Sample Letters” button.

The website features a free sample of an expired listing letter, which you can use immediately to offer your services to potential clients in that target market. (Just add a few personal touches to the prospecting letter template, including the prospect’s name, your real estate designation, and your contact information.

BTW… Don’t forget to add a “P.S.” at the end of the prospecting letter to either promote your latest blog post, reiterate your interest in scheduling an appointment, or to encourage them to visit your website — preferable directing them to a webpage that features glowing testimonials from satisfied clients and/or photos of you (and clients) standing in front of “sold” signs. Testimonials, third-party recommendations, client success stories, and photos can have a lot of impact when trying to gain the confidence of new clients



Stay tuned to this blog for more insights into real estate marketing, lead generation strategies, and email marketing techniques for real estate agents.

Thanks for checking out my latest post!

Feel free to contact me if you have any questions.

–Joel
Freelance writer, business blogger, marketing consultant
Email: prowriter30years@yahoo.com

 

 

 

 

 

*Disclaimer: My real estate marketing blog posts feature links to digital products, templates, marketing services, and websites for which I am a compensated affiliate.

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Prospecting Letters and Real Estate Marketing Ideas

So let’s say you’re a new real estate agent or you’re an established Realtor looking to increase the number of inquiries, leads, and referrals — not to mention sales — in your pipeline. From a real estate marketing standpoint, your objective is two-fold, at least in the beginning:

  1. First of all, you want to cost-effectively gain as much visibility, name recognition, and exposure to your target audience as you can.
  2. Secondly, you want to brand yourself as a knowledgeable, proactive real estate agent who delivers exceptional client service, superior value, and optimal results to clients. Although projecting that type of image may sound like a tall order, all the pieces should organically fall together when you focus your attention on self motivation, establishing successful daily habits, and enthusiastically going above and beyond client expectations.

Real Estate Marketing Tools and Strategies

One helpful starting point for launching a successful real estate marketing campaign  is to take inventory of your available marketing tools, and then develop a realistic action plan. There are literally dozens of real estate marketing ideas you could pursue to raise your visibility and fill up your pipeline, but if you spread yourself too thin, then your results will probably be diluted and lackluster. You need to determine — based on personal experience, observation, and self assessment — what real estate marketing strategies would be the best for your personality, marketing budget, competitive environment, communication skills, knowledge of Internet marketing techniques, social media marketing savvy, and so on.

Elements of a Real Estate Marketing Plan

As you develop your real estate marketing plan, here are some tools, resources, and techniques to consider using:

  • Real estate marketing letters: Whether you’re targeting first-time home buyers, expired listing prospects, or FSBO prospects, a customized, well-written real estate prospecting letter can help. If you need an example of an expired listing prospecting letter or download an entire collection of real estate marketing letters, visit this site.* Real estate marketing letters can be used for a variety of purposes, including introducing yourself, staying in touch, providing useful information, offering solutions to homeowners and home sellers, and asking for real estate referrals.
  • Real estate postcard marketing: Distributing postcards to your farming area can be an effective method for generating leads, phone calls, and email inquiries. When you mail out “just sold” or “just listed” postcards, for example, you have a lot of factors working in your favor, such as the “curiosity factor,” instant visibility (your prospects don’t have to open an envelope or even click on an email message in their in box), and the postage is more economical than doing a full-blown real estate letter mailing campaign. If you’re interested in postcard marketing tips, check out this series of articles on my website. Although the articles were written 12 years ago, many of the marketing ideas are as valid today as they were in the early years of the Internet. By the way… If you’re planning a real estate postcard marketing campaign in the next month or two, find out how to get the best possible results by reading Real Estate Postcard Marketing’s Best Kept Secrets.”*
  • Real estate marketing flyers: Virtually any real estate marketing strategy should include the selective distribution of attractive-looking real estate marketing flyers. In addition to putting them in brochure holders, community bulletin boards, and display areas at open houses, real estate flyers can also be emailed to your subscriber list and used in conjunction with real estate prospecting letters, newsletter mailings, and other real estate marketing materials at trade show booths and local festivals. If you need design ideas or easy-to-use real estate flyer templates, visit this website*.
  • Online real estate marketing: The Internet is an amazing real estate marketing vehicle, one which barely existed just a generation ago. In addition to social media marketing channels, such as Facebook, Twitter, and Linkedin, real estate agents have a variety of online marketing options, including email marketing, blogging, and website optimization. One of the many advantages of blogging is that it’s another way to share your knowledge, expertise, and helpful suggestions with current and prospective clients. It also helps position you as an credible source of information in the eyes of home sellers, buyers, and property owners.
  • Real estate business cards: Probably the cheapest, yet most important real estate marketing tool of all is your business card. That calling card should be eye-catching, unique, easy to read, and contain the most up-to-date contact information. If a standard business card can’t contain all the information, websites, and other information you want to pass along, there’s always the option of getting “tent” or fold-over business cards.
  • Miscellaneous real estate marketing tools: As I alluded to earlier, having a viable real estate marketing plan requires that you have a pretty clear idea of the various marketing tools available to you, and which ones would be the most productive and cost effective. In closing… here are a few more real estate marketing ideas, which may or may not be appropriate for you at this time: real estate marketing newsletters, brochures, door hangers, real estate text message marketing, pay-per-click advertising, Facebook advertising, Youtube advertising, real estate video marketing, newsletters, press releases, newspaper advertising, radio and TV advertising, billboards, a distinctive voice mail message, seminars for first-time home buyers, personalized calendars, and a free competitive market analysis.

Thanks for checking out my latest ideas and thoughts on real estate postcard marketing, real estate prospecting letters, online real estate marketing, and other strategies for drumming up more client business and increasing your pipeline of sales leads.

 

Stay tuned to this blog for more real estate marketing ideas and tips in the very near future.

Best of luck in all your real estate marketing campaigns, both large and small!

–Joel
Real estate marketing blogger, freelance writer, Internet entrepreneur

 

 

*Disclaimer: Many of my blog posts contain links to digital products, marketing services, and websites for which I am compensated affiliate.

 

 

 

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Marketing Tools for Real Estate Agents and Realtors

The cornerstones of a successful real estate sales career include superior knowledge, expertise, an outgoing personality, and a strong motivation to help people (and be financially rewarded for it).

Although that comprises the foundation of a vibrant real estate business, being a top producer also hinges on the ability to consistently attract clients and generate a steady stream of qualified leads. Accomplishing that feat often involves the use of specific real estate marketing tools and proven lead generation strategies.

Real Estate Online Marketing

In the same way that a carpenter or mechanic doesn’t always use every tool they have in their kit, certain real estate marketing tools will be used more frequently than others. A lot depends on your personality and your comfort level with Internet marketing methods.

For example, some real estate agents have a more natural on-camera presence than others, and may be especially good at appearing in real estate marketing videos and commercials. Real estate video marketing can be a powerful tool for some, and an exercise in frustration for others. (It’s simply a matter of leveraging your strengths and steering away your limitations.)

As the Internet evolves and consumers become more Internet savvy, posting online real estate videos can be an effective way to engage prospects, increase your visibility, and brand yourself. Some real estate agents who have a high comfort level with Internet technology may also take advantage of other  marketing opportunities like conducting Webinars online for first-time home buyers.

The use of social media also has the potential, over time, to engage prospects, cultivate client relationships, and generate leads, but — as is the case with blogging — it requires persistence, fresh content every few days, and some basic knowledge about real estate online marketing techniques.

In some cases, it makes sense to delegate the task of social media marketing to a freelancer, a part-time employee, or even a college student who’s social media savvy. (I haven’t been a college student since before the Internet Age, but I’d make an educated guess that most college students ARE social media savvy.)

In addition to the real estate marketing tools and tactics I mentioned above, here’s a handful of additional ideas worth considering:

Marketing Tools for Real Estate Agents

  1. Real estate marketing letter templates: For more than a decade, I’ve been affiliated with a company that offers one of the most comprehensive collections of professionally written real estate letters for virtually every situation. By downloading this collection of relationship-building and real estate marketing letters, you can have immediate access to persuasive marketing messages that only require a little tweaking and customization. This indispensable collection of 320 letters includes a variety of templates for the following types of real estate marketing situations: new agent announcements, expired listing prospecting letters, FSBO prospecting letters, real estate thank you letters, referral requests, converting renters to homeowners, open house invitations, short sale prospecting letters, home staging tips (advice on “getting your home ready to sell”), moving tips, the advantages of using a professional Realtor, and letters offering a free competitive market analysis. This handy real estate marketing kit also includes 260 relevant articles you can use in your real estate newsletters (both print and email), your website, blog, introductory information packets, and other marketing tools. Visit this website for three free samples of real estate marketing letters and more information about the complete real estate marketing kit described above.
  2. Email marketing services: You can’t send out a professional email message, newsletter, or announcement to your subscribers unless you’re tapped in to a good email marketing service. There’s a wide selection to choose from, including, Constant Contact, AWeber, GetResponse, Mail Chimp, FlutterMail*, and a handful of others. Features to look for include competitive pricing, ease of use, the ability to send out autoresponder messages, features that enable you to keep track of every message you send out, the ability to resend emails to specific subscribers if you so choose, opt-in features to make sure your mailing list consists only of people who really want to receive your announcements or newsletter, and the ability to segment your client list.
  3. Real estate marketing postcards: Among the advantages of sending out real estate marketing postcards is the fact that a postcard campaign can be less expensive and more effective than sending out marketing letters enclosed in an envelope. While the objectives of a postcard marketing campaign are sometimes different than a letter mailing campaign, postcard messages are immediately visible to the recipient and can be more cost-effective. A necessary first step to launching a successful real estate postcard marketing campaign is knowing what strategies work and which ones do not work, as far as postcard design, messaging, mailing methods, and overall presentation. This e-book* provides helpful tips, examples, and tactics for getting the most return from you postcard marketing campaigns.
  4. Real estate flyers: Professional-looking real estate flyers are an old-fashioned, yet necessary real estate marketing tool for agents and Realtors. Not only are they a must-have marketing tool for open houses and brochure dispensers, but they can also be emailed, postal mailed, tacked up on community bulletin boards, and efficiently distributed in a variety of other ways. One of the keys to effectively using real estate flyers to attract clients and generate business is to have access to a user-friendly set of real estate flyer templates to streamline the process, save time, and help ensure consistent quality. To preview a collection of 53 professionally designed real estate flyer templates, visit this website.*

That’s a snapshot of some of the traditional and Internet based real estate marketing tools that can help you generate leads, produce more inquiries, and help you build your client list and real estate business.

Stay tuned to this blog for more real estate marketing ideas, tools, and strategies!

Thanks for checking out my latest ideas and marketing tips, regarding real estate direct mail marketing, real estate video marketing, and online marketing ideas for real estate agents.

 

Best of luck in all your real estate marketing campaigns!

–Joel
Real estate marketing blogger, freelance journalist, website content writer
email: prowriter30years@yahoo.com

 

 

 

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*Disclaimer: My blog posts often feature links to real estate marketing tools, templates, ebooks, software, and services for which I am a compensated affiliate.