As someone with a background in integrated marketing communications, I have no doubt that real estate marketing letters can be an important element of a successful marketing campaign. Not only can a well-written real estate letter help introduce you to your farming area, but it can also facilitate client referrals, business relationships, and create top-of-mind awareness.
Creating top-of-mind awareness is one of your most important real estate marketing strategies, for the simple reason that you want your prospects and professional contacts to think of you first when the services of a good real estate agent are needed. That’s why it pays to develop a cost-effective marketing plan that includes everything from developing a Web presence to distributing prospecting letters, real estate marketing postcards, email newsletters, or even press releases. One of the first steps to launching a successful real estate marketing campaign is to develop a marketing plan. A real estate marketing plan can include some or all of the following components, as well as other strategies and techniques I’ll mention in future blog posts.
- Networking with other professionals: When you stop and think about it, there are a lot of potential contacts in your community who can help steer real estate business in your direction. Some real estate agents find it productive to send networking letters to other professionals, such as loan officers, mortgage brokers, CPA’s, title company reps, insurance agents, financial planners, apartment managers, property managers, landscapers, contractors, and anyone else you can think of who provides services to home owners, sellers, and/or buyers. (Face-to-face networking is also a crucial ingredient to any successful real estate agent marketing plan.)
- Marketing real estate with newsletters: Although email newsletters can be a more cost-effective way to stay in touch with your contacts — as compared to distributing printed newsletter copies through the postal service — an occasional “special edition” mailed to your farming area can help enhance your image, increase name recognition, and build your reputation as a source of helpful, authoritative information. Topics in a real estate letter could include energy saving tips, home safety reminders, property maintenance, cost reduction ideas, home staging tips, moving and relocation checklists, security tips, and other snippets of helpful information for home owners, sellers, and others on your mailing list. If you need professionally written articles that you can easily insert into real estate newsletters, blogs, websites, and emails, there’s a software product you can download that includes 260 ready-to-use real estate agent articles and 320 real estate marketing letters. Having access to this user-friendly real estate marketing kit can streamline the process of lead generation, real estate prospecting, sending out real estate thank you letters, handling client followup, and cultivating professional relationships. More details here.*
- Offer workshops for first-time home buyers: Buying a new home, arranging financing, and handling the countless choices and decisions required can be pretty intimidating for first-time home buyers. By offering educational workshops for a small, targeted group of potential clients, you can not only offer a valuable free introductory class on home buying, but you can also get an inside track on becoming their real estate agent of choice. Workshops can be offered either at your office, a local community room, or even remotely, as a webinar. By the way, you can publicize home buyer workshops through a variety of means, including press releases, blog posts, Facebook, Twitter, Linkedin, email blasts, flyers, postcards, word of mouth, cost-effective advertising, and other marketing tactics.
Stay tuned to this blog for more real estate prospecting tips, marketing plan ideas, client communication tools, and marketing strategies.
Thanks for checking out my latest blog post.
Wishing you the best of luck in all your real estate marketing campaigns!
Marketing blogger, freelance writer, journalist
*Disclaimer: My blog posts often feature links to marketing templates, services, and digital products for which I am a compensated affiliate.