The cornerstones of a successful real estate sales career include superior knowledge, expertise, an outgoing personality, and a strong motivation to help people (and be financially rewarded for it).
Although that comprises the foundation of a vibrant real estate business, being a top producer also hinges on the ability to consistently attract clients and generate a steady stream of qualified leads. Accomplishing that feat often involves the use of specific real estate marketing tools and proven lead generation strategies.
Real Estate Online Marketing
In the same way that a carpenter or mechanic doesn’t always use every tool they have in their kit, certain real estate marketing tools will be used more frequently than others. A lot depends on your personality and your comfort level with Internet marketing methods.
For example, some real estate agents have a more natural on-camera presence than others, and may be especially good at appearing in real estate marketing videos and commercials. Real estate video marketing can be a powerful tool for some, and an exercise in frustration for others. (It’s simply a matter of leveraging your strengths and steering away your limitations.)
As the Internet evolves and consumers become more Internet savvy, posting online real estate videos can be an effective way to engage prospects, increase your visibility, and brand yourself. Some real estate agents who have a high comfort level with Internet technology may also take advantage of other marketing opportunities like conducting Webinars online for first-time home buyers.
The use of social media also has the potential, over time, to engage prospects, cultivate client relationships, and generate leads, but — as is the case with blogging — it requires persistence, fresh content every few days, and some basic knowledge about real estate online marketing techniques.
In some cases, it makes sense to delegate the task of social media marketing to a freelancer, a part-time employee, or even a college student who’s social media savvy. (I haven’t been a college student since before the Internet Age, but I’d make an educated guess that most college students ARE social media savvy.)
In addition to the real estate marketing tools and tactics I mentioned above, here’s a handful of additional ideas worth considering:
Marketing Tools for Real Estate Agents
- Real estate marketing letter templates: For more than a decade, I’ve been affiliated with a company that offers one of the most comprehensive collections of professionally written real estate letters for virtually every situation. By downloading this collection of relationship-building and real estate marketing letters, you can have immediate access to persuasive marketing messages that only require a little tweaking and customization. This indispensable collection of 320 letters includes a variety of templates for the following types of real estate marketing situations: new agent announcements, expired listing prospecting letters, FSBO prospecting letters, real estate thank you letters, referral requests, converting renters to homeowners, open house invitations, short sale prospecting letters, home staging tips (advice on “getting your home ready to sell”), moving tips, the advantages of using a professional Realtor, and letters offering a free competitive market analysis. This handy real estate marketing kit also includes 260 relevant articles you can use in your real estate newsletters (both print and email), your website, blog, introductory information packets, and other marketing tools. Visit this website for three free samples of real estate marketing letters and more information about the complete real estate marketing kit described above.
- Email marketing services: You can’t send out a professional email message, newsletter, or announcement to your subscribers unless you’re tapped in to a good email marketing service. There’s a wide selection to choose from, including, Constant Contact, AWeber, GetResponse, Mail Chimp, FlutterMail*, and a handful of others. Features to look for include competitive pricing, ease of use, the ability to send out autoresponder messages, features that enable you to keep track of every message you send out, the ability to resend emails to specific subscribers if you so choose, opt-in features to make sure your mailing list consists only of people who really want to receive your announcements or newsletter, and the ability to segment your client list.
- Real estate marketing postcards: Among the advantages of sending out real estate marketing postcards is the fact that a postcard campaign can be less expensive and more effective than sending out marketing letters enclosed in an envelope. While the objectives of a postcard marketing campaign are sometimes different than a letter mailing campaign, postcard messages are immediately visible to the recipient and can be more cost-effective. A necessary first step to launching a successful real estate postcard marketing campaign is knowing what strategies work and which ones do not work, as far as postcard design, messaging, mailing methods, and overall presentation. This e-book* provides helpful tips, examples, and tactics for getting the most return from you postcard marketing campaigns.
- Real estate flyers: Professional-looking real estate flyers are an old-fashioned, yet necessary real estate marketing tool for agents and Realtors. Not only are they a must-have marketing tool for open houses and brochure dispensers, but they can also be emailed, postal mailed, tacked up on community bulletin boards, and efficiently distributed in a variety of other ways. One of the keys to effectively using real estate flyers to attract clients and generate business is to have access to a user-friendly set of real estate flyer templates to streamline the process, save time, and help ensure consistent quality. To preview a collection of 53 professionally designed real estate flyer templates, visit this website.*
That’s a snapshot of some of the traditional and Internet based real estate marketing tools that can help you generate leads, produce more inquiries, and help you build your client list and real estate business.
Stay tuned to this blog for more real estate marketing ideas, tools, and strategies!
Thanks for checking out my latest ideas and marketing tips, regarding real estate direct mail marketing, real estate video marketing, and online marketing ideas for real estate agents.
Best of luck in all your real estate marketing campaigns!
Real estate marketing blogger, freelance journalist, website content writer
*Disclaimer: My blog posts often feature links to real estate marketing tools, templates, ebooks, software, and services for which I am a compensated affiliate.